Okendo

Okendo

E-commerce customer marketing with reviews

Overview

Okendo is a customer marketing platform for e-commerce, especially Shopify, that helps stores collect and showcase customer reviews, photos, and videos, and run loyalty and referral programs, quizzes, and surveys. It works by merchants using its tools to gather user-generated content and social proof, then display it on product pages and marketing channels. It also integrates with marketing tools like Klaviyo, Postscript, and Attentive, enabling cohesive campaigns. Loyalty, referrals, quizzes, and surveys are managed within a single platform, with analytics to understand customer behavior and preferences. Compared with others, Okendo emphasizes social proof and customer intelligence across e-commerce stores, with native Shopify integrations and multi-tier pricing. The goal is to boost trust, engagement, repeat purchases, and new customer acquisition through conversion-optimized content and incentives.

About Okendo

Simplify's Rating
Why Okendo is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

Series A

Total Funding

$31.3M

Headquarters

Sydney, Australia

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Trusted by 18,000+ brands like SKIMS and Rhode with 65+ integrations.
  • Pricing starts at $19/month, bundles save 40% versus competitors.
  • Low-friction process collects high-quality image, video, attribute reviews.

What critics are saying

  • Yotpo syndicates to Google Shopping, Amazon, diverting 50-70% traffic in 6-12 months.
  • Shopify's 2025 native apps eliminate need for $50k+ ARR customers in 12-18 months.
  • Klaviyo’s 2025 Loox acquisition bundles AI reviews, poaching users in 9-15 months.

What makes Okendo unique

  • Okendo syndicates reviews via Bazaarvoice to thousands of retailers.
  • Okendo Loyalty launched June 6, 2024, unifies reviews and loyalty.
  • Okendo Connect launched September 27, 2022, delivers customer intelligence.

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Funding

Total Funding

$31.3M

Above

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$26M
Okendo
$30M
Kalshi

Benefits

Remote Work Options

Paid Vacation

Paid Holidays

Flexible Work Hours

Family Planning Benefits

Fertility Treatment Support

Wellness Program

Mental Health Support

Conference Attendance Budget

Professional Development Budget

4 weeks of annual leave

12 weeks of Paid Family Leave

Office stipend setup

Sick & carer’s leave

Compassionate & bereavement leave

Work remotely in the AU

11 paid public holidays

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Cision
Jun 6th, 2024
Okendo Expands Customer Marketing Platform with Launch of Okendo Loyalty

MIAMI, June 6, 2024 /PRNewswire-PRWeb/ - Okendo, the customer marketing platform that creates stronger connections between consumers and the brands they love, announces the release of Okendo Loyalty, rounding out a series of product launches to make Okendo the premier customer marketing platform for Reviews, Referrals, Loyalty, Quizzes, and Surveys.

PR Newswire Asia
Sep 27th, 2022
Okendo launched Okendo Connect on Sep 27th 22'.

Okendo, the customer marketing platform for ecommerce brands, today launched its new customer intelligence solution, Okendo Connect.

Latest Nigerian News
Jul 15th, 2022
Base10 Partners invested into Okendo in $26M on Jul 15th 22'.

Christine Hall / TechCrunch:Okendo, which provides customer review tools to e-commerce brands, has raised a $26M Series A led by Base10 Partners, bringing its total funding to $33.5MNo merchant likes a bad customer review and Okendo, a customer marketing platform, announced $26 million in Series A funding today Click here to read full news.

TechCrunch
Jul 14th, 2022
Okendo Wants To Turn Your Shoppers Into Buyers Through Better Customer Reviews

No merchant likes a bad customer review and Okendo, a customer marketing platform, announced $26 million in Series A funding today to continue developing its customer review tools for e-commerce brands. Base10 Partners led the funding round and was joined by Craft Ventures and existing investor Index Ventures. It gives the company $33.5 million in total capital raised to date

Okendo
Jul 11th, 2022
Craft Ventures invested into Okendo in $26M on Jul 11th 22'.

Okendo, the most advanced customer review platform for ecommerce brands, announced today that it has raised a $26 million Series A financing round led by Base10 Partners with participation from Craft Ventures and existing investor, Index Ventures.

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