Overview

Oktopost is a software platform that helps B2B companies manage social media and run employee advocacy programs. It provides a SaaS dashboard where users can schedule, publish, monitor, and analyze social posts across networks, while empowering employees to share approved content to expand reach. The product includes in-depth analytics and social intelligence to measure engagement, reach, and campaign impact, with dashboards that tie social activity to business outcomes. It also integrates with other marketing technologies to fit into a company’s existing tech stack. Compared to generic social tools, Oktopost targets enterprise B2B needs with a focus on employee advocacy, detailed attribution, and seamless marketing-tech integrations. The goal is to help brands increase social reach, improve customer engagement, and quantify the value of social programs.