Overview
Omaze is a for-profit platform that raises funds for non-profit organizations by running prize-draw campaigns. Donors buy entries for chances to win high-value prizes such as multi-million-pound houses, luxury cars, or cash, and a portion of the proceeds goes to charity. The product works by offering video-led campaigns and direct-to-consumer entries; in the UK, Omaze guarantees at least £1 million in donations per campaign, with about 17% of total sales allocated to the charity partner while the rest covers prizes, marketing, operations, and profit. Unlike typical charity fundraising, Omaze takes on the financial risk of purchasing prizes upfront and operates as a social-enterprise-like business model, having shifted its focus from celebrity experiences to the Million Pound House Draw and expanding into the UK and Germany. Its goal is to engage a broad audience in philanthropy, generate significant charitable giving, and broaden access to charitable experiences through prize draws.
Work here?Claim your company
Simplify's take
What believers are saying
- Omaze reported over £105,000,000 for UK charities by October 2026.
- October 2026 launches like Cats Protection and the Cotswolds draw show continued sponsor appeal.
- Germany launched in June 2025, giving Omaze a second market after the US retreat.
What critics are saying
- HMRC's October 2026 VAT tribunal threatens 20% tax on paid entries.
- A loss at tribunal compresses margins, weakens donations, and pressures the UK model by Spring 2027.
- The business still relies on expensive homes and prize financing, creating catastrophic downside if demand softens.
What makes Omaze unique
- Omaze UK guarantees £1,000,000 to each charity partner, unlike standard raffles.
- The 2026 house-draw machine bundles prizes, cash, and free-entry mechanics into one product.
- Management localized Germany in June 2025, buying a compliant vehicle and hiring local leadership.
Help us improve and share your feedback! Did you find this helpful?