Ometria

Ometria

B2B SaaS for customer data marketing

Overview

Ometria is a B2B software platform for retailers that helps collect, organize, and analyze customer data to power personalized marketing. The product enables retailers to segment their customers and run targeted campaigns across channels like email and social media, using built-in analytics and CRM-style features. It differs from competitors by focusing on end-to-end retail marketing needs—combining a customer data platform, marketing automation, and e-commerce intelligence in one system tailored for retailers of all sizes. The main goal is to improve marketing effectiveness, boost customer loyalty, and increase revenue for retailers.

About Ometria

Simplify's Rating
Why Ometria is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

51-200

Company Stage

Debt Financing

Total Funding

$82.7M

Headquarters

London, United Kingdom

Founded

2013

Get referred to Ometria

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Ometria launched a Dataships partnership in July 2026, expanding commerce workflows.
  • Q1 2026 product roadmap signals ongoing shipping, not stagnation.
  • CIBC's £8 million backing supports hiring, product investment, and North American expansion.

What critics are saying

  • Commerce CDP rivals like Klaviyo, Bloomreach, and Salesforce pressure pricing and deals.
  • Steve Madden class-action scrutiny over email tactics threatens retailer relationships and Ometria credibility.
  • If Foot Locker underdelivers, Ometria loses marquee proof and pipeline momentum.

What makes Ometria unique

  • Retail-specific CDP and experience orchestration, not a generic marketing cloud.
  • Foot Locker selected Ometria in April 2025 for loyalty-driven personalization.
  • Ometria cites 20 billion customer touchpoints and AI Co-Marketer product depth.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$82.7M

Below

Industry Average

Funded Over

8 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Paid Holidays

Mental Health Support

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
SaaSiest
Jul 30th, 2025
How to Drive Net Revenue Retention by Aligning CS and Product

Jennifer York, Chief Customer Officer at Ometria, took the stage at SaaSiest 2025 to share a battle-tested five-step framework for CS leaders who want to become strategic drivers of net revenue retention - by speaking the language of product, finance, and growth.

Yahoo Finance
Apr 15th, 2025
Ometria Announces New Relationship with Foot Locker to Drive Personalized Customer Experiences

Ometria announces new relationship with Foot Locker to drive personalized customer experiences.

Retail Technology Innovation Hub
Feb 28th, 2025
Brit clothing brand Ben Sherman taps Ometria customer data and experience platform

Customer data and experience platform Ometria has added Ben Sherman as a customer.

Business Wire
May 20th, 2024
Ometria Welcomes Four Esteemed Marketers To Advisory Board

NEW YORK--(BUSINESS WIRE)--Ometria, the leading customer data and experience platform, proudly announces the addition of four world-renowned marketers to its advisory board. These new members bring a wealth of experience and expertise in the retail sector, further enriching Ometria's strategic vision and commitment to innovation. Joining the distinguished ranks of Ometria's advisory board are:Lindsey Slaby, Founder of Sunday Dinner – Often dubbed a CMO whisperer, Lindsey’s work helps executive leaders stay closely connected to new ways of innovative collaboration and have a finger on the pulse of the ever-shifting retail landscape.Jaap van Riel, CTO at KnitWell Group – Jaap leads all aspects of technology covering iconic American fashion brands Ann Taylor, Chico's, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots, and WHBM. His expertise in leveraging technology to enhance customer experiences will be instrumental in guiding Ometria's product development.Jamie Gersch, CMO at Rothy’s – A recognized industry leader named as one of the top 50 CMOs by Forbes CMO Next, Jamie pulls her experience from Rothy’s and previously Old Navy to oversee global brand marketing and ecommerce strategies that reflect the brand’s true essence and emotionally resonate with customers to empower brands to create great customer experiences.Nicole Tapscott, CMO at Knix – Nicole leads innovation in marketing in an ever evolving landscape of technology and customer values through her experience at Knix and previously Mejuri and Casper. Her expertise in data-driven global strategies will be instrumental to Ometria’s advisory board.These new members will join Ometria's existing advisory board, comprised of industry pioneers:Randall Beard, Chairman of the BoardBridget Johns, Co-founder at ToFromRon Thurston, Co-Founder of OSSYMike Dupuis, Chief Digital Officer at SPARC Group, LLCDavid Meir Sasson, Chief Executive Officer at KindthreadJosh Krepon, President of US DTC Global Digital at Steven Madden, LtdPri Shumate, Senior Vice President, Chief Marketing Officer, Miami DolphinsChristy Schrader, Director of Community Engagement, AirbnbJulie Channing, Fractional Chief Marketing Officer, Ex-Hawthorne / AllbirdsSophie Bambuck, Chief Marketing Officer at The North Face"Our newest OAB members continue to diversify and grow our board expertise by bringing new technology, marketing and agency perspectives to the table. These will be invaluable to the Ometria leadership team as they continue building the most innovative retailer focused CDXP in the marketplace

PYMNTS
Jan 16th, 2024
Databricks And Niq Collaborate On Retail Supply Chain Forecasting

Databricks and NIQ have teamed to introduce a supply chain solution for retailers. The tool is built on the Databricks Data Intelligence Platform and allows for real-time collaboration, the companies said in a Tuesday (Jan. 16) news release, describing this as a step up from on-premise solutions that use outdated information. “The initiative targets critical pain points historically plaguing the retail industry across supply chain processes,” the companies said

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Ometria right now.

Find jobs on Simplify and start your career today

We update Ometria's jobs every few hours, so check again soon! Browse all jobs →