Michael van Keulen to transform procurement with Omnea. August 04, 2026 With 30 years of experience, Michael van Keulen joins the AI-native platform Omnea, with the aim of guiding customers through their procurement journeys Omnea has announced the appointment of Michael van Keulen as Chief Procurement Officer in Residence. Following nearly 30 years in procurement, finance and enterprise transformation, he joins the AI-native platform to help guide customers as they undertake procurement transformation journeys. Affectionately known as MVK, he will be helping organisations around the world optimise decision-making, unlock efficiencies and drive meaningful change across operations. The deeper I dug, the more certain I became. This was it. Michael van Keulen, CPO in Residence at Omnea Transforming procurement. Omnea is an agentic operating system for procurement and supplier management, working to streamline the buying experience and embed risk governance into every step. It is an AI-native platform, aiming to ensure a smooth user experience, offering tailored experiences and smart integrations. Founded in 2022, the platform works across the entire supplier lifecycle, transforming procurement, third-party risk management and spend control. It is trusted by a range of organisations, including The Adecco Group, McAfee, Trustly, Spotify and proofpoint. Procurement is a complex process, especially in today's era of volatility, constant change and demand to do more. When purchasing new tools, it takes an average of six months and more than 11 stakeholders to complete the order, but Omnea is aiming to change that by helping organisations take control of their suppliers. It streamlines the procurement process, offering each stakeholder tailored insights into the function they are overseeing, whether their speciality is IT, finance or legal. To better help the platform, Michael is joining the company as CPO in Residence. Omnea drives * 4.2% average annual savings on indirect spend across the portfolio * 45% faster procurement cycle times, from intake to purchase order * 96% of spend routed through compliant, pre-approved channels A new opportunity. Michael has a vast career leading procurement in global organisations, having worked at VF Corporation - the parent company of Vans, The North Face and Timberland - lululemon and Coupa. In this time, he has driven transformation across teams, helped map out product roadmaps, reduced operating expenses and generated billions of dollars in shareholder value. He will be bringing all this and more to Omnea, where he aims to guide customers as they undertake their own procurement transformations. After searching for a role where he could work closely with customers and drive end-to-end transformation, he found Omnea. He called CEO and founder, Ben Freeman, to discuss an opportunity. "This market has seen more innovation in the last three years than the previous twenty. The intake and orchestration players that took on Coupa while I was there intrigued me - the market needed that competition," Michael explains. "But the more I researched and spoke to my network, the more I saw a similar product architecture and approach, with a prettier front end. AI is a generational opportunity to do things genuinely differently, and a slightly shinier P2P wasn't enough for me. I wanted a truly AI-native solution. Omnea's name kept coming up. The deeper I dug, the more certain I became. This was it." His career has worked across finance, procurement and enterprise transformation, and he has advised on digital strategy for some of the world's largest organisations. Now, he will be leading procurement at Omnea. "MVK has seen this market from every seat, and nobody is better placed to help our customers seize what AI makes possible than someone who has led enterprise transformation from the inside," says Ben. "He'll work shoulder to shoulder with our customers, and sharpen how we build our agentic operating system for procurement. Having him choose Omnea is a proud moment for us." A growing organisation. Omnea is still a growing organisation, but it is now on its third consecutive year of more than 3x growth. In the first half of 2026, it has already been selected by Just Eat and PayPal - as well as others - to help them transform their procurement strategies. The platform is backed by investors including Khosla Ventures, Accel, Insight Partners, First Round Capital and Point Nine. These organisations are helping Omnea grow, with a global headcount increase of 64% in H1 and a 250% increase in its New York team alone. "The next generation of procurement innovation won't be measured by how many workflows it automates or agents it implements," adds Michael. "It will be measured by how intelligently it helps businesses make better decisions. I'm excited to build that future with Omnea." Company Portals

Omnea triples revenue in twelve months as enterprises choose agentic operating system for procurement. PayPal, Just Eat, Riot Games, T. Rowe Price, and Unity joined the platform in a half that saw Omnea ship its industry-first procurement MCP Server, Guided Buying, and market-leading partnerships with Tropic and Dow Jones. New York, USA, July 28, 2026 (GLOBE NEWSWIRE) - Omnea, the agentic operating system for procurement and supplier management, today announced its results for the first half of 2026. The company tripled revenue in the twelve months to June, its third consecutive year of more than 3x growth. Six months, by the numbers * Revenue tripled in the twelve months to June, for the third year running * Global headcount grew 64% in H1, with the New York team growing 250% as US adoption accelerates * Enterprises including PayPal, Just Eat, Riot Games, T. Rowe Price, and Unity selected Omnea * G2 recognized Omnea as a Leader in Procurement Orchestration, based on verified customer reviews * Omnea topped the Startups 100 and was named to Fast Company's Most Innovative Companies, Future Fifty 2026, the Scaling Europe 50, the Sifted 100, and The Hackett Group's 50 To Watch * Omnea launched the Future Founders Fund with Firedrop, backing long-serving employees with $250,000 in seed funding to start their own companies Building the agentic operating system for procurement Business Formation Omnea shipped 50+ releases across the platform in H1, most notably: Industry-first MCP Server. Omnea became the first procurement platform with data directly accessible from Claude, ChatGPT, Microsoft Copilot, and more. Users can ask questions and direct agents from the AI tools they use every day. Price Intelligence powered by Tropic. Price Intelligence checks every SaaS quote against pricing data from more than 100,000 live negotiations. Omnea AI flags above-market quotes and routes them for renegotiation before they're signed. Continuous Monitoring in partnership with Dow Jones. Omnea screens suppliers daily for sanctions, politically exposed persons, and adverse media using Dow Jones' market-leading data, and filters every alert through the context of the supplier relationship. Teams act on real risk rather than noise. Guided Buying. Employees buy hardware, services, and one-off items from approved catalogs, including Amazon Business, Staples, and CDW, without leaving Omnea. "Automation is table stakes in procurement now; every platform can route a request," said Ben Freeman, Founder and CEO of Omnea. "Where we're focused is surfacing the right insight at the moment a decision gets made: what a fair price looks like, where the risk sits, which supplier you already have. That context is what lets humans and agents make better calls - and the trust of enterprises like PayPal and Just Eat tells us we're building in the right direction." Discover more Businesses Enterprise Technology Doubling down on talent density Machine Learning & Artificial Intelligence Record-breaking growth in the US. Omnea opened the year by appointing WiredScore founder Arie Barendrecht as US General Manager, and closed the half with a New York team 3.5 times its January size. Global headcount grew 64%. Reuben Sagar joins as SVP Go-to-Market. He was part of the commercial leadership team at Onfido, helping scale revenue from £1M to more than £100M, and was most recently Chief Revenue Officer at Activant and FPV Ventures-backed Aibidia. A $250,000 bet on employees as future founders. More than 10% of Omneans have founded companies of their own before - a product of the company's focus on talent density. The Future Founders Fund, launched with Firedrop, means any employee who spends five years building Omnea can pitch for $250,000 in seed funding to build their own company. Freeman's bet is that backing people beyond their tenure is what keeps Omnea attracting the most ambitious talent in the market. About Omnea Omnea is the agentic operating system for procurement and supplier management. It connects a company's systems, automates its workflows, and gives humans and agents one place to manage suppliers and control spend. Founded in London and with offices in New York City, Omnea has raised over $75M from investors including Insight Partners, Khosla Ventures, and Accel. Learn more at omnea.co Press Inquiries

Omnea has partnered with Tropic to integrate AI-powered price intelligence into procurement workflows, helping companies avoid overpaying for SaaS purchases. The collaboration combines Omnea's AI context layer with Tropic's pricing data, trained on over 100,000 live negotiations. The integration automatically benchmarks SaaS quotes against verified deals of similar size, flagging above-market prices for renegotiation. Omnea customers can now benchmark every software purchase, dynamically route requests based on pricing analysis, and access Tropic's analyst team for complex deals. Tropic manages over $21 billion in spend across nearly 15,000 suppliers. The company claims its pricing intelligence is unbiased, as it doesn't accept payment from benchmarked suppliers. Price Intelligence is available as an add-on for Omnea customers, whilst existing Tropic customers can connect via API.