OMcCann Health São Paulo is the Brazilian arm of McCann Health, offering integrated healthcare marketing services that blend strategy, creativity, technology and data. It delivers creative development, digital media, medical communications and design through multidisciplinary teams to engage patients and health professionals. Operating within the IPG Health network but maintaining a local Brazilian brand, it leverages global resources with a Latin America focus and emphasizes socially relevant campaigns on tight budgets. Its goal is to connect health brands with people in meaningful ways to improve health outcomes through data-driven communications.
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Company Size
51-200
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Presidente Prudente, Brazil
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Omnicom has appointed Tom Schwenger as chief executive officer of Omnicom Health's marketing business, effective immediately. He replaces Dana Maiman, who is leaving the company. Schwenger will oversee the unit's global marketing agencies. He will develop client engagement models, underpinned by Omni and Acxiom, for pharma, biotech, and consumer healthcare clients. He joins from Veeva Systems, where he was president and chief customer officer and tripled revenue. He previously spent nearly three decades at Accenture, rising to lead its life sciences practice. Michael Larson remains chairman of Omnicom Health and will oversee the transition. He will also directly oversee the specialty health business.
Data wins The Media agency cola wars. Oct 29 2026 WPP and Omnicom's recent success with the Coca-Cola Company's global and North American media assignments can be summed up in one word: data. In fact, Coca-Cola and PepsiCo's recent media agency reviews reveal how two competing data strategies are reshaping the global media agency market.* The Intelligence engine strategy. Intelligence engines create value by improving the quality, speed, and defensibility of planning, measurement, forecasting, and optimization decisions. WPP Media's Open Intelligence is a federated data approach that leverages multiple signals of behavioral, identity, interest, and geography advanced data collaboration via InfoSum. This is advantageous in regulated markets where the collection of personally identifiable information is not permitted. Put simply, WPP Media's data strategy is useful in complicated markets like the European Union and Asia Pacific, where restrictions or lack of standardization require a diverse, market-to-market approach. This is likely part of the reason why the Coca-Cola Company hired WPP Open X in the first place: to use a federated data strategy to help create consistent execution across inconsistent, global markets. The audience broker strategy. Audience brokers create media value by identifying, enriching, resolving, and activating audiences, often with proprietary or licensed identity graphs. Publicis Groupe, dentsu, and Omnicom, after their respective purchases of Epsilon, Merkle, and Acxiom, champion this approach. Acxiom, Epsilon, and Merkle's dentsu.audiences all use identity graphs to determine who to reach, down to the household and device. This is advantageous in markets that allow identifiers and the collection of personally identifiable information. Put simply, Publicis, dentsu, and Omnicom's ID-based data strategies are useful in markets like North America, given its relatively lax privacy and data regulation. This was most certainly a factor in the Coca-Cola Company NA hiring Publicis Groupe, including dentsu, and eventually awarding the assignment to Omnicom. The data strategy underpins agency evolution. While billion-dollar advertisers like PepsiCo and the Coca-Cola Company are few and far between, this melee of agency reviews is instructive of the current state of the broader agency marketplace. The media agency cola wars show that: * The global media agency market is larger than the big three. Coke and Pepsi did select from among a shrinking, consolidating pool of agency resources capable of global delivery. But that's not just limited to Omnicom, Publicis, and WPP. Coke also include dentsu and dentsu.audiences (formerly M1 and Merkury) data platform. Dentsu's ID-based data approach was also in contention for Coke's North American media assignment and retained it in Japan and South Korea. Alternatively, Havas Media, Horizon Global, Stagwell Media, and scaled PE-backed agencies like PMG and DEPT offer global media (albeit at different scale). As the global media agency market consolidates at the top, it expands at the base. * Marketing operating systems are becoming foundational to services delivery. Marketing operating systems - the combination of technology, data, workflows, governance, and human expertise - enable marketing and agency executives to plan, create, activate, optimize, measure, and integrate advertising and marketing campaigns. The initial Coca-Cola review in 2021 was instrumental in shaping the rise of these platforms as Coca-Cola and Open X were highly influential in the development of WPP Open, the holding companies' operating system. And they've only grown: Omnicom's Omni, dentsu.Connect, Publicis' MRCL, Stagwell's The Media Machine, Havas' Converged, Horizon's Blu, Tinuiti's Bliss Point, DEPT's Deptify, Rise's Connex, PMG's Alli, and Wpromote's Polaris. * Every media agency provider is replaceable. Publicis Groupe's withdrawal of the Coca-Cola review to accept PepsiCo's media assignment (without review) portends a break-away performer in the category. Yet the Coca-Cola Company replaced one ID-based player with another and replaced one seasoned team with category experience with another seasoned team with category experience. This is a strong reminder that every agency is replaceable. That's as strong a statement as winning without review. On November 4, 2026, Forrester will release "The Forrester Wave(TM): Media Management Services, Q4 2026," a deep assessment of the top players in the global agency marketplace. Forrester Research, Inc. show how scale is being redefined, how platforms are now part of the organizational model, and how agentic media is coming quickly. Forrester clients can schedule an inquiry or guidance session to learn more. *For anyone needing a recap: Coca-Cola awarded its global creative and media assignments to WPP in 2021. In March 2025, the beverage company awarded its North American media assignment to Publicis Groupe. Coca-Cola announced a global media review the following year. This September, Publicis Groupe withdrew from the Coke review after winning PepsiCo's global media assignment previously handled by Omnicom. Coca-Cola announced its new media roster as WPP globally, Omnicom in North America, and dentsu in Japan and South Korea.
Ukrainian drone strike escalates regional tensions. BankBit Editorials 11 hours ago 61 In corporate developments, Anthropic reported an $8 billion operating loss for 2025, driven by substantial accounting charges that widened its net loss to $42 billion, casting a shadow over AI sector valuations. Volkswagen Group reinforced its strategic semiconductor ecosystem through a partnership with NXP, aiming to secure supply chain resilience amid ongoing chip shortages. Omnicom's recognition as a leader in the IDC MarketScape for AI-enabled Adobe professional services underscores its growing influence in the digital transformation space, while Ken Griffin's Citadel Securities announced plans to expand its India office, signaling continued appetite for global market access. Sector-specific updates include Audi's decision to split its logos for the Chinese market as the automaker seeks to revive flagging sales, Li-FT's announcement of first drill results from its Adina-Galinée lithium project in Quebec highlighting early resource potential, and Tonbo Imaging's shares gaining momentum after a 17 % surge following a 64 % listing pop, prompting fresh debate among analysts. DOGE's price action shows stochastic indicators slipping into oversold territory, with the token pinned below both 50- and 200-day moving averages, reflecting heightened caution among crypto investors. Overall market sentiment remains cautious, with risk metrics indicating elevated volatility and selective momentum in high-growth sectors. This Financial Briefing was curated and fact-checked by BankBit Editorial Team. It appeared first on BankB.it. Follow its Editorial Feed RSS Feed BankBit shares this Content always with CC License
Coca-Cola retains WPP for global media, appoints Omnicom for North America. The beverage major has completed a review of its global marketing operating model, retaining WPP Open X across most markets while appointing Omnicom to handle media in North America. The revised structure will take effect in phases from December 1. * Published On Oct 23, 2026 at 09:23 AM IST * Read by 1044 Professionals The Coca-Cola Company has completed a review of its global marketing operating model, retaining WPP Open X as its media partner across most international markets while appointing Omnicom to manage its media business in North America. Under the revised arrangement, WPP Open X will continue to handle Coca-Cola's global media business, excluding North America, Japan and South Korea. Dentsu will retain its media responsibilities in Japan and South Korea, which were not part of the review. WPP Open X will also continue as Coca-Cola's global creative partner, an arrangement that was not included in the review. The company said the exercise was aimed at strengthening its marketing capabilities through greater integration of data, technology and artificial intelligence (AI), while improving its ability to respond to changing consumer behaviour. Manolo Arroyo, executive vice president and chief marketing and customer commercial officer, The Coca-Cola Company, said, "We began this process with a clear objective: ensure we have the right partners, capabilities and operating model to continue to lead in a rapidly changing marketing landscape." "The outcome reinforces our confidence in the strength of our global marketing ecosystem and positions us to accelerate growth through deeper consumer understanding, greater agility and the responsible application of emerging technologies," he added. WPP retains global responsibilities WPP has been a central part of Coca-Cola's marketing transformation since the creation of Open X in 2021, supporting the company's marketing operations across more than 200 countries and territories. Following the review, WPP will continue to provide capabilities spanning creative, media, creator marketing and commerce, supported by its integrated data, technology and AI infrastructure. Coca-Cola highlighted WPP's Open Intelligence data solution and its application during the FIFA World Cup 2026 activation as examples of the agency group's capabilities. "WPP delivered a stellar performance during the reviews, demonstrating their strong, modern media, tech and data capabilities," Arroyo said. The company also pointed to WPP's capabilities in creator marketing, commerce and retail media, alongside its approach to integrating marketing functions through the WPP Open platform. Omnicom takes over North America media mandate The appointment of Omnicom in North America marks a significant change in Coca-Cola's regional media operations. Omnicom will work alongside WPP StudioX, bringing together media, data, customer relationship management (CRM), loyalty and creator marketing capabilities within a connected marketing ecosystem. According to Coca-Cola, the arrangement is intended to move its North American marketing operations beyond channel-specific execution towards more integrated consumer experiences. The company expects the model to strengthen coordination between consumer data, media investments and customer engagement, while supporting its broader marketing transformation. "Our review was about designing the future of our marketing organization," Arroyo said. "The best marketing systems are built when you combine the best marketing talent with the right partnerships. We are confident that this combination of global scale, local expertise, innovation and collaboration gives us exactly that," he added. The revised agency structure will be implemented in phases beginning December 1, 2026. * Published On Oct 23, 2026 at 09:23 AM IST
Omnicom reports 7.2% organic growth with 'healthy' pitch activity as holdco looks beyond 'household names' Published on: 23rd October 2026 at 12:19 PM Omnicom pulled in US$6.42 billion(A$9.15 billion) in revenue during Q3 and reported that it is up 7.2 per cent year-on-year in organic thanks to a "pretty healthy" pitching environment as it looks beyond household-name accounts. It marks the first time that the new Omnicom, including former IPG agencies, have reported Q3 numbers since it acquired the other holdco late last year. Omnicom records "organic" revenue which excludes the businesses it has sold or plans to sell, including specialist firms and agencies that overlap with its own. The revenue from its core operations increased $407.4 million, or 7.3 per cent, to $6.0 billion. Omnicom's adjusted EBITA increased a quarter year-on-year. However, its overall revenue dipped slightly from $6.53 billion this time last year to $6.42 billion - though this figure is comparing the combined pre-acquisition revenue of IPG and Omnicom, so it is, to an extent, apples and oranges. The results come as Omnicom approaches the first anniversary of its IPG acquisition, with Wren saying the combined business is strengthening its competitive position and delivering anticipated cost synergies. "We have strengthened our competitive market position and commercial offerings and are realising the anticipated transaction synergies, which is reflected in our financial results," Wren said. Looking at 'a brighter future' of pitch activity. During an earnings call with investors, Wren said Omnicom's pitch pipeline remained consistent with typical activity levels, with the group winning more than its fair share of opportunities. "The pitch activity is about the same as it typically is, and it's pretty healthy, and we're winning more than our fair share," he said. "Not all the names are household names like Pepsi or Coke, but we're making real progress." Wren said the group was approaching a more favourable position as most accounts that wanted to enter a review had done so during the first nine months of the year. "I would say that there's more opportunity for business we're not defending as we look forward, where if winning it would be a net gain to our operating position," he said. "I think whatever accounts wanted to go into review, for the most part have in the first nine months of this year. So we've cleared that, and we're now looking to a brighter future in terms of pitch activity." The comments follow a series of significant account developments for Omnicom's agencies. Media remains a major growth driver. Media continued to account for the largest share of Omnicom's core operations revenue, generating US$3.19 billion during the quarter, or 53 per cent of the total. Wren said consistent growth in media had been a feature throughout 2026, with the quarter also benefiting from spending associated with the FIFA World Cup and, to a lesser extent, US midterm elections. "The two areas that I point out for the quarter was the consistent growth in media, which has been true throughout the entire year," he said. Wren acknowledged that although the business would not receive the same World Cup-related benefit next year, he mentioned the 2028 Olympic Games as being a future opportunity. Omnicom's other core operations revenue contributions included US$935.4 million from advertising, US$678.3 million from public relations, US$644.3 million from experiential and other services, and US$566.6 million from health. The Asia Pacific region contributed US$573.1 million in core operations revenue during the third quarter, representing 9.6 per cent of the group's total. For the first nine months of 2026, the region generated US$1.61 billion, or 9.2 per cent of core operations revenue. Join more than 30,000 advertising industry experts Get all the latest advertising and media news direct to your inbox from B&T.
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We're working on gathering enough insights on this company, check back soon!
Industries
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Presidente Prudente, Brazil
Founded
N/A
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Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs