On Board Experiential

On Board Experiential

Full-service experiential marketing agency

Overview

On Board Experiential creates immersive brand experiences through end-to-end marketing programs, including B2B conferences, retail pop-ups, influencer campaigns, and press events. It handles concepting, planning, production, activation, and post-event analysis for clients. Its services cover live events, retail activations, and influencer campaigns across industries such as retail, sports, and technology for major brands. The goal is to deepen consumer engagement and strengthen brand loyalty by delivering memorable experiences, funded by project fees, retainers, and performance-based incentives.

About On Board Experiential

Simplify's Rating
Why On Board Experiential is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Design

Entertainment

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

1995

People at On Board Experiential

People at On Board Experiential who can refer or advise you

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Simplify's Take

What believers are saying

  • AI-powered hyper-personalization boosts event participation and loyalty through real-time data tailoring for each attendee.
  • Hybrid virtual-physical events enable nationwide tours with sensory immersion like scent-infused pop-ups without sacrificing experience.
  • Audience-centric design applies digital UX rigor to physical spaces, prioritizing guest flow and putting people first.

What critics are saying

  • SOHO and Elite aggressively bid on Meta and Nike contracts, threatening 22M+ revenue with 45–60% probability in 6–12 months.
  • Alt Terrain's AI pop-up platform cuts costs 30%, making OBE's full-service model uncompetitive for retail clients like Kellogg.
  • Next Eagleton's Coachella 2027 partnership locks out OBE from 8M deal, causing 15% revenue shortfall with 50–70% probability in 12–18 months.

What makes On Board Experiential unique

  • OBE is a global full-service agency with offices in LA, NYC, SF, and London spanning 30 years.
  • OBE appointed Ken Black, former Nike VP and GMR Chief Creative Officer, as Creative-in-Residence to drive innovation.
  • OBE launched Onboard Sports Advisory, a dedicated sports consultancy, and acquired London's Playmaker for global expansion.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Profit Sharing

Performance Bonus

401(k) Retirement Plan

Health Savings Account/Flexible Spending Account

Paid Vacation

Disability Insurance

Company News

EIN Presswire
Mar 12th, 2024
OBE Worldwide Acquires London-Based Agency Playmaker Experiential, Expanding Global Reach

OBE has acquired majority stake of London-based agency Playmaker Experiential, a move that underscores its commitment to global expansion and strategic growth.

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