Overview

On Board Experiential (OBE) is an experiential marketing agency that creates engaging marketing experiences to connect brands with their audiences. With offices in San Francisco, Los Angeles, and New York City, OBE works with a variety of clients, including well-known companies like Facebook, Nike, and Chase, across industries such as retail, sports, and technology. OBE focuses on consumer engagement through events and interactive experiences, including B2B conferences, corporate events, retail pop-up installations, influencer marketing campaigns, and press events. Their goal is to create immersive experiences that enhance brand loyalty and recognition. OBE operates as a full-service agency, managing everything from planning to execution and post-event analysis, and generates revenue through project fees, retainer agreements, and performance-based incentives.

Simplify's Take

What believers are saying

• Growing popularity of VR and AR enhances OBE's immersive marketing experiences.
• Hybrid events trend allows OBE to reach broader audiences with innovative solutions.
• Data-driven personalization enables OBE to tailor experiences to individual consumer preferences.

What critics are saying

• Increased competition from digital marketing agencies expanding into experiential marketing.
• Economic downturns may lead to reduced marketing budgets for major clients.
• Geopolitical tensions could impact OBE's global operations and expansion efforts.

What makes On Board Experiential unique

• OBE specializes in creating unique, engaging marketing experiences for diverse industries.
• The company offers full-service solutions from planning to post-event analysis.
• OBE's acquisition of Playmaker Experiential expands its global reach and capabilities.

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