Overview

On Board Experiential (OBE) creates engaging marketing experiences that connect brands with their audiences. They operate in major cities like San Francisco, Los Angeles, and New York City, serving clients such as Facebook, Nike, and Chase across various industries including retail, sports, and technology. OBE focuses on consumer engagement through events and interactive experiences, which include B2B conferences, corporate events, retail pop-up installations, influencer marketing campaigns, and press events. Their goal is to create immersive experiences that enhance brand loyalty and recognition. OBE provides full-service marketing solutions, managing everything from planning to execution and post-event analysis. They generate revenue through project fees, retainer agreements, and performance-based incentives.

Simplify's Take

What believers are saying

• Growing popularity of VR and AR enhances OBE's immersive marketing experiences.
• Hybrid events trend allows OBE to reach broader audiences with innovative solutions.
• Data-driven personalization enables OBE to tailor experiences to individual consumer preferences.

What critics are saying

• Increased competition from digital marketing agencies expanding into experiential marketing.
• Economic downturns may lead to reduced marketing budgets for major clients.
• Geopolitical tensions could impact OBE's global operations and expansion efforts.

What makes On Board Experiential unique

• OBE specializes in creating unique, engaging marketing experiences for diverse industries.
• The company offers full-service solutions from planning to post-event analysis.
• OBE's acquisition of Playmaker Experiential expands its global reach and capabilities.

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