On Me Gifting

On Me Gifting

Digital gifting platform with hobby-based cards

Overview

On Me Gifting is a digital platform that creates personalized gift cards built around hobbies and interests. It partners with top brands so recipients can redeem the card at multiple retailers, either in-store or online. The card itself represents a specific hobby and lets the recipient choose among brands within that category. The product works by users selecting a card tied to a hobby, and recipients redeeming it at partner brands through the platform. Revenue comes from commissions earned from brands and from premium customization options for corporate gifts. On Me differentiates itself by offering category-specific cards with flexible brand redemption and strong customization for businesses, letting users and companies tailor gifts to individual tastes. The company’s goal is to improve the gifting experience by providing flexible, brand-diverse options that empower recipients to pick their preferred brand within a given hobby category.

Significant Headcount Growth

About On Me Gifting

Simplify's Rating
Why On Me Gifting is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Company Size

1-10

Company Stage

Seed

Total Funding

$1.7M

Headquarters

San Francisco, California

Founded

N/A

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Simplify's Take

What believers are saying

  • On Me website updated July 2026, showing active product development and merchandising.
  • App updates in March and July 2026 show continued maintenance and usage.
  • Corporate gifting pages in 2026 target managers, founders, and enterprise incentive programs.

What critics are saying

  • Blackhawk and InComm dominate gift cards; On Me still lacks obvious scale.
  • Corporate limits cap gifts at $500, constraining enterprise upsell economics.
  • If retailer participation stalls, On Me becomes a thin wrapper over existing gift-card rails.

What makes On Me Gifting unique

  • 2026 website offers 70+ multi-brand gift categories and wallet redemption.
  • On Me pairs gifts with hobbies, letting recipients choose preferred brands.
  • Mastercard partnership and Apple Pay/Google Pay integration differentiate against single-merchant gift cards.

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Funding

Total Funding

$1.7M

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.7M
On Me Gifting
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Hybrid Work Options

Company Equity

Gym Membership

Company News

Fortune
Dec 4th, 2024
On Me raises $1.7M to disrupt gift cards

Mastercard-backed startup On Me aims to disrupt the $200 billion U.S. gift card market, currently dominated by Blackhawk and InComm. Founded by ex-Google employees Darragh Meaney and Sitar Harel, On Me has raised $2 million from Mastercard and Lerer Hippeau. The startup plans to introduce a digital-first gift card that can be used across various stores and integrated with Apple Pay and Google Pay, challenging the traditional single-merchant gift card model.

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