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Overview
OneDirect provides a unified omni-channel customer experience platform for brands in India and the UAE. It centralizes support into a single dashboard with real-time dialogue, analytics, and automated workflows across multiple channels. The service is subscription-based with tiered plans, designed to reduce resolution times and boost customer satisfaction. Its goal is to help brands simplify and speed up their support operations with a data-driven, consolidated tool.
About OneDirect
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Series A
Total Funding
$6M
Headquarters
Bengaluru, India
Founded
2013
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Simplify's Take
What believers are saying
- Gupshup raised over $60 million in July 2025 for product innovation and market expansion.
- The 2026 Agent Assist integration broadens OneDirect's reach across Gupshup's conversational AI platform.
- Enterprise demand persists across India, the Middle East, Latin America, and Africa in 2025.
What critics are saying
- Gupshup cut 300 jobs and another 100 in 2025, signaling aggressive cost pressure.
- Fidelity marked Gupshup down to $278 million in 2026, crushing acquisition-era equity value.
- OneDirect's standalone brand disappeared after 2022; Gupshup owns the customer and product roadmap.
What makes OneDirect unique
- OneDirect's omnichannel inbox unified WhatsApp, SMS, voice, email, and RCS by 2022.
- Its platform handled 1 billion conversations for Indian Railways, Myntra, KFC, and Airtel.
- Gupshup folded OneDirect into an intelligent Agent Assist inbox by January 2026.
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Funding
Total Funding
$6M
Below
Industry Average
Funded Over
2 Rounds
Industry standards
Benefits
Health Insurance
Paid Vacation
Remote Work Options
Flexible Work Hours
401(k) Retirement Plan
Stock Options
Wellness Program
Mental Health Support
Conference Attendance Budget
Professional Development Budget
Phone/Internet Stipend
Home Office Stipend
Family Planning Benefits
Fertility Treatment Support
Education Allowance
Company News
Mumbai, June 2 (SocialNews.XYZ) Conversational engagement platform Gupshup on Thursday said it has acquired OneDirect, an artificial intelligence (AI)-enabled, customer service platform, for an undisclosed sum.
Gupshup, a global leader in conversational engagement, announced the acquisition of OneDirect.
OneDirect is Hiring for 10 Jobs on Simplify!
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About OneDirect
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Series A
Total Funding
$6M
Headquarters
Bengaluru, India
Founded
2013
OneDirect is Hiring for 10 Jobs on Simplify!
Find jobs on Simplify and start your career today