Investment from Asymmetric Capital Partners to help create the first centralized media platform for the out-of-home (OOH) advertising industry.

In today’s episode of Category Visionaries, Frontlines speak with Sam Mallikarjunan, Co-Founder & CEO of OneScreen, an offline advertising platform that’s raised $10 Million in funding, about why in an oversaturated marketplace confronted with regulatory limits and suspicion from the public, it might be time to take advertising back into the physical world.

78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly revenue increase of 50%. OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, released its third research report in a series of studies, this one citing nearly all (96%) respondents are satisfied (50%) or very satisfied (46%) with the ROI of their current OOH marketing campaigns. On average, these companies have seen monthly revenue increase by more than 50%. The findings also reported 78% of companies using OOH plan to increase their OOH budget over the next 12 months. In partnership with Kickstand Communications, OneScreen.ai surveyed more than 600 marketing professionals who use digital and/or traditional OOH advertising in 46 states in the U.S