Overview
Onsights analyzes customer journeys in brick-and-mortar retail by turning footage from existing security cameras into anonymized data. Its subscription platform processes visitor behavior data to produce customizable dashboards and reports (executive, daily, weekly, monthly) that help commercial property managers optimize tenant performance, set lease rates, and improve asset performance. Core features include asset benchmarking, capture rates, and detailed customer navigation paths. Compared with competitors, Onsights differentiates itself by using already-installed cameras to gather non-identifiable insights and by offering targeted, ROI-focused analytics for property owners and managers. The company's goal is to enable data-driven decisions that increase tenant performance and overall return on investment for retail centers.
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Simplify's take
What believers are saying
- The October 15, 2026 website highlights mall lease-rate justification and media-impression pricing.
- LinkedIn shows 11-50 employees and 2,103 followers, signaling early commercial traction.
- PrivateMarketView lists $39 million raised and AFWERX-backed investors as of October 2026.
What critics are saying
- Privacy backlash and biometrics regulation threaten camera-based re-identification and anonymized tracking workflows.
- A GDPR or state privacy ruling could shut down camera-derived journey analytics.
- Competitors like footfall sensors and POS analytics undercut Onsights if mall pilots stall.
What makes Onsights unique
- Onsights uses existing CCTV to map full in-store journeys, not door counts alone.
- It launches in two days with no hardware, servers, or on-site installation.
- It sells retail, mall, and venue teams anonymized telemetry plus executive dashboards.
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