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Ooni

Sells portable gas/wood-fired pizza ovens.

Overview

Ooni makes portable pizza ovens for home outdoor use, offering both gas-fired and wood-fired models, along with related accessories. The ovens are designed to heat quickly and cook pizzas outdoors, using simple steps: preheat, load the pizza on a stone or cooking surface, and bake—usually within a few minutes. The product line is sold directly to consumers via Ooni's website, with additional payment options like Klarna and a 60-day money-back guarantee to support customer satisfaction. What sets Ooni apart is the focus on portability and flexibility (gas or wood fuel), a broad range of accessories, and a direct-to-consumer sales approach, which helps keep prices clear and shipping efficient. The company aims to make outdoor pizza baking easy and accessible for home cooks and pizza enthusiasts by offering reliable, user-friendly ovens and a complete ecosystem around outdoor pizza making.

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About Ooni

Simplify's Rating
Why Ooni is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

HardwareIndustrial & ManufacturingConsumer Goods

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$13.9M

Headquarters

Chatham, United Kingdom

Founded

2012

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Simplify's take

What believers are saying

  • On 2026-11-12, HSBC and UKEF backed £10 million for global expansion.
  • Ooni said 2025 profit growth justified a larger £10 million credit facility.
  • Volt 2 launched with Pizza Intelligence, widening Ooni beyond propane and outdoor kitchens.

What critics are saying

  • North Atlantic Imports sued Ooni for patent infringement in Texas Western on 2023-11-01.
  • Ooni still depends on discretionary outdoor-cooking demand; another weak summer can stall sell-through.
  • A serious gas-oven injury or fire claim could trigger recalls and destroy trust.

What makes Ooni unique

  • Ooni pairs outdoor pizza ovens with indoor Volt 2, spanning home cooking occasions.
  • Koda 2 adds patent-pending G2 Gas Technology and a rotating stone accessory.
  • Its direct-to-consumer model supports 60-day guarantees, warranties, and rapid product iteration.

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Funding

Total Funding

$13.9M

Above

Industry Average

Funded Over

2 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Mental Health Support
  • Employee Discounts
  • Hybrid Work Options
  • Paid Vacation
  • Sabbatical Leave

Growth & Insights and Company News

6 month growth

-1%

1 year growth

-2%

2 year growth

-1%
Europe Says
Nov 12th, 2026
Ooni secures $12.7M government-backed HSBC UK financing to fuel global expansion

Ooni, an Edinburgh-based cooking-products company, has secured £10 million in financing from HSBC UK, guaranteed by UK Export Finance (UKEF), the government's export credit agency. The facility extends an earlier £6 million credit line. The money will serve as a working capital buffer for expansion in North America, Europe, Australia, and New Zealand. Chief financial officer Andrew Brown said the company's 2025 profit growth prompted HSBC to raise the facility. Founded in 2012 and initially funded through Kickstarter, Ooni employs more than 230 people, 167 of them in the UK. It is hiring for eight more UK roles. The announcement coincides with UKEF's first Scotland Business Forum in Edinburgh on November 12.

Backbone
Aug 18th, 2026
Ooni appoints former Volvo Cars CEO and Dyson CEO Jim Rowan as new Board Chair

Ooni appoints former Volvo Cars CEO and Dyson CEO Jim Rowan as new Board Chair Aug 18, 2026

Backbone
Apr 9th, 2026
Ooni signals north american expansion with appointment of consumer goods specialist jared olsen as general manager.

Ooni signals north american expansion with appointment of consumer goods specialist jared olsen as general manager. Apr 09, 2026

Yahoo
Mar 5th, 2026
Ooni's new pizza oven rotating stone turns your pizza and stops when you wave at it

Ooni's new pizza oven rotating stone turns your pizza and stops when you wave at it. Bethan Morgan Thu, March 5, 2026 at 2:29 AM PST When you buy through links on our articles, Future and its syndication partners may earn a commission. QUICK SUMMARY Ooni has launched the Koda 2 Rotating Stone for its Koda 2 pizza oven series. Available as an accessory or as part of an oven bundle, the Ooni Koda 2 Rotating Stone has a LIDAR sensor so you can start and stop its rotation by waving at it. Ooni has just upgraded its Koda 2 pizza oven range with a new sensor-packed accessory. The new Ooni Koda 2 Rotating Stone is available as part of a full oven bundle or an additional accessory, and it turns your pizza for you so it cooks perfectly on all sides - but it's the LIDAR sensor that I'm most excited about. I got the chance to try Ooni's Koda 2 pizza ovens last year when they first debuted, and I was extremely impressed by them. The Koda 2, Koda 2 Pro and Koda 2 Max cater to beginners, experts and families, and the latter has two independent cooking zones so you cook multiple pizzas at the same time at different times and temperatures. One thing the Ooni Koda 2 series was missing was a rotating pizza stone, a handy feature which turns your pizza to ensure it cooks evenly and so you don't have to do it manually. Now, Ooni has solved this problem with its new Koda 2 Rotating Stone which fluidly spins to cook pizza and other foods consistently and evenly. My favourite feature of the Koda 2 Rotating Stone is its LIDAR sensor. You might be wondering why a pizza stone needs a sensor - I was surprised when I heard about it too - but it allows for hands-free use, so you can start and stop the stone from turning by waving your hand at it! Ooni has engineered the turntable of the Koda 2 Rotating Stone with perimeter-balanced stability. What this means is that the weight and rotating mechanism of the pizza stone is at the edge of the stone rather than at the centre which helps it move more easily and efficiently, without any wobbles. In terms of rotation, the Koda 2 Rotating Stone can rotate continuously or by 90 degrees in intervals, which is recommended for low and slow cooking. For those who already have a Koda 2 pizza oven, the Koda 2 Rotating Stone is easy to install and takes as little as 10 minutes. The Ooni Koda 2 Rotating Stone is available to buy now at Ooni. If you already have a Koda 2 pizza oven, you can buy it as an accessory for £229 for the Koda 2, £249 for the Koda 2 Pro and £299 for the Koda 2 Max. If you're buying the pizza oven with the Koda 2 Rotating Stone, the price is £599 for the Koda 2, £829 for the Koda 2 Pro and £1,149 for the Koda 2 Max.

GadgetBond
Sep 3rd, 2025
Ooni Volt 2 launches with AI heating, three pizza presets and custom controls

Ooni introduces the Volt 2 electric oven with adaptive AI technology, preset cooking modes and a compact design for indoor countertop use.

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