OpenInvest

OpenInvest

Delivers ESG-aligned, customizable separate accounts

Overview

OpenInvest provides a platform for financial advisors and investors to create customized portfolios focused on environmental, social, and governance (ESG) criteria. The platform uses algorithms to build separately managed accounts (SMAs) tailored down to the individual stock level, allowing users to track specific benchmarks while applying tax loss harvesting. Unlike traditional funds, OpenInvest offers granular control over every holding and provides detailed impact reporting to show the tangible social or environmental effects of an investment. The company's goal is to bridge the gap between financial performance and social responsibility by empowering users to align their money with their personal values.

Significant Headcount Growth
YC Company

About OpenInvest

Simplify's Rating
Why OpenInvest is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Fintech

Financial Services

Company Size

11-50

Company Stage

Series A

Total Funding

$24.3M

Headquarters

San Francisco, California

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • J.P. Morgan 2021 acquisition integrates OpenInvest into Private Bank offerings.
  • Partnerships with Aldersley Capital and Life Sherpa expand low-cost access.
  • New 2025 collaborations add thematic portfolios for global markets.

What critics are saying

  • JPMorgan's 55ip acquisition erodes OpenInvest's tax optimization edge.
  • Anti-ESG laws in 13 states slash advisor AUM by 20-30%.
  • SEC 2026 rules trigger $100M AUM outflows from non-compliant tools.

What makes OpenInvest unique

  • OpenInvest customizes SMAs to individual stock level for ESG alignment.
  • Advanced algorithms enable tax-efficient portfolio transitions and harvesting.
  • Impact reporting visualizes ESG profiles and historical performance.

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Funding

Total Funding

$24.3M

Below

Industry Average

Funded Over

4 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$10.5M
OpenInvest
$15M
Canva
$30M
Kalshi

Growth & Insights and Company News

Headcount

6 month growth

28%

1 year growth

28%

2 year growth

32%
SMS Magazine
Feb 6th, 2024
OpenInvest partners with boutique firm

Digital investment platform OpenInvest has partnered with boutique asset manager Aldersley Capital to launch a low-cost online wealth management solution.

Financial Standard
Sep 9th, 2023
Life Sherpa rolls out investment solution

Hybrid advice provider Life Sherpa is partnering with OpenInvest to offer a low-cost managed investment portfolio solution for clients with low balances.

SMS Trustee News
Apr 11th, 2023
OpenInvest strikes new partnership

Investment platform OpenInvest has announced a partnership with Sydney-based wealth management firm Sarto Advisory with the goal of providing younger Australians access to affordable, professional investing.

SMS Magazine
Apr 5th, 2023
Five new portfolios on OpenInvest platform

Fintech investment platform provider OpenInvest has enhanced its offering, having formed a partnership with Spark Financial Group to launch a digital investing solution.

SMS Trustee News
Feb 10th, 2023
OpenInvest expands its offering

OpenInvest has signed its first new partnership for 2023, joining with a Sydney-based firm to launch a digital investment service with thematic portfolios.

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