Overview

OpenInvest provides a platform for financial advisors and investors to create customized portfolios focused on environmental, social, and governance (ESG) criteria. The platform uses algorithms to build separately managed accounts (SMAs) tailored down to the individual stock level, allowing users to track specific benchmarks while applying tax loss harvesting. Unlike traditional funds, OpenInvest offers granular control over every holding and provides detailed impact reporting to show the tangible social or environmental effects of an investment. The company's goal is to bridge the gap between financial performance and social responsibility by empowering users to align their money with their personal values.