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OpenPlay

Cloud-based music catalog and rights SaaS

Overview

OpenPlay provides a cloud-based SaaS platform for the music industry, acting as a central hub for catalogs, metadata, and assets used by major and indie labels, distributors, and publishers. Its products cover the full release lifecycle, including content creation, metadata management, asset handling (audio, video, artwork), rights clearances, playlists, and marketing materials, with analytics and project management modules like InTune and Flow. The platform can generate industry-standard DDEX files for distributor interoperability and offers OpenPlay Reach for delivery, distribution, and monetization of music and video assets. OpenPlay differentiates itself by offering an integrated, end-to-end system that removes data silos, enforces data ownership and standard formats, and supports scalable workflows across the entire music supply chain, aiming to become the core infrastructure rights holders rely on for content management and monetization.

Significant Headcount Growth

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About OpenPlay

Simplify's Rating
Why OpenPlay is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Santa Monica, CA

Founded

2013

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Simplify's take

What believers are saying

  • March 2026 Connect launched with 125-plus providers seeking participation and immediate marketplace expansion.
  • OpenPlay's June 2025 Trolley integration strengthens compliant royalty payouts across global territories.
  • AI agents shipped in 2026 to reduce unmatched royalties and delayed payments for clients.

What critics are saying

  • DistroKid's 2026 AI-disclosure lawsuit shows rights workflows face legal and compliance shocks.
  • OpenPlay Reach depends on partners like Trolley and Stem, creating platform concentration risk.
  • Music services like BeatBread, LyricFind, and Musixmatch can commoditize OpenPlay's middleware layer.

What makes OpenPlay unique

  • OpenPlay Connect launched March 9, 2026, turning integrations into a transactional marketplace.
  • Its Verse and Pulse agents automate registrations, splits, and royalty statements across workflows.
  • OpenPlay serves thousands of music companies, spanning labels, publishers, distributors, and societies.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Remote Work Options
  • Flexible Work Hours
  • Paid Vacation

Growth & Insights and Company News

6 month growth

-5%

1 year growth

6%

2 year growth

6%
Music Business Worldwide
Sep 15th, 2025
Tracy Maddux leads ‘multi-million dollar’ investment round into OpenPlay, joins rights management platform’s board - Music Business Worldwide

OpenPlay now serves more than 3,500 labels, distributors and publishers across 24 countries.

Nationwide Report
Jun 17th, 2025
OpenPlay and Trolley Sign Partnership to Streamline Royalty Payments for the Global Music Industry

Music catalog management platform and business engine OpenPlay has announced a new collaboration with Trolley, the end-to-end payouts platform for the internet economy.

Nationwide Report
May 12th, 2025
Can the Music Industry Monetize AI - And Like It? A Conversation With OpenPlay Cofounder Edward Ginis

At DMN, Nationwide Report is excited to partner with OpenPlay to further broaden that mission.

RightsTech
Mar 12th, 2025
OpenPlay launches music distribution and monetization service

OpenPlay launches music distribution and monetization service.

Music Business Worldwide
Mar 12th, 2025
OpenPlay launches music distribution and monetization service led by industry veteran Bob Barbiere

Catalog management platform OpenPlay has launched OpenPlay Reach, a new service aimed at providing delivery, distribution, and monetization services for music and video assets.

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