OpenPlay

OpenPlay

Cloud-based music catalog and rights SaaS

Overview

OpenPlay provides cloud-based enterprise software for the music industry, offering a central content management platform for labels, distributors, and publishers. It unifies metadata, assets, and release workflows, covering content creation, rights, licensing, distribution, and analytics in a single system. Modules like Flow (project management) and InTune (analytics) plus a DDEX file generator enable data ownership and compatibility with any distributor. Its goal is to serve as core infrastructure for rights holders to efficiently manage content, rights, distribution, and monetization across digital and physical formats.

Significant Headcount Growth

About OpenPlay

Simplify's Rating
Why OpenPlay is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Santa Monica, California

Founded

2013

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Simplify's Take

What believers are saying

  • September 2025 funding round and Tracy Maddux board seat strengthen expansion capital.
  • OpenPlay reached 3,500 labels, distributors, and publishers across 24 countries by 2025.
  • Reach, Trolley, and beatBread partnerships expand monetization, payouts, and financing workflows this year.

What critics are saying

  • Musicweek's March 2026 launch proves rivals can replicate OpenPlay's marketplace positioning quickly.
  • Dependence on major labels and distributors concentrates churn risk if Universal or Warner rebids.
  • If connect, reach, and workflow suites commoditize, OpenPlay becomes replaceable infrastructure by 2027.

What makes OpenPlay unique

  • OpenPlay unifies catalogs, rights, delivery, analytics, and workflows in one music operating system.
  • March 2026 Connect App Exchange creates transactional integrations with Beatdapp, LyricFind, Musixmatch, and Vobile.
  • DDEX-native data ownership lets labels switch distributors without rebuilding metadata or asset systems.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Remote Work Options

Flexible Work Hours

Paid Vacation

Growth & Insights and Company News

Headcount

6 month growth

6%

1 year growth

6%

2 year growth

6%
Music Business Worldwide
Sep 15th, 2025
Tracy Maddux leads ‘multi-million dollar’ investment round into OpenPlay, joins rights management platform’s board - Music Business Worldwide

OpenPlay now serves more than 3,500 labels, distributors and publishers across 24 countries.

Nationwide Report
Jun 17th, 2025
OpenPlay and Trolley Sign Partnership to Streamline Royalty Payments for the Global Music Industry

Music catalog management platform and business engine OpenPlay has announced a new collaboration with Trolley, the end-to-end payouts platform for the internet economy.

Nationwide Report
May 12th, 2025
Can the Music Industry Monetize AI - And Like It? A Conversation With OpenPlay Cofounder Edward Ginis

At DMN, Nationwide Report is excited to partner with OpenPlay to further broaden that mission.

RightsTech
Mar 12th, 2025
OpenPlay launches music distribution and monetization service

OpenPlay launches music distribution and monetization service.

Music Business Worldwide
Mar 12th, 2025
OpenPlay launches music distribution and monetization service led by industry veteran Bob Barbiere

Catalog management platform OpenPlay has launched OpenPlay Reach, a new service aimed at providing delivery, distribution, and monetization services for music and video assets.

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