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OpenUp

Preventive mental health platform for employees

Overview

OpenUp provides an employee mental well-being platform in Europe that offers anonymous, low-barrier access to mental health and lifestyle support. Its network includes psychologists, lifestyle and nutrition coaches, sleep specialists, financial advisers, plus interactive group sessions and online courses available in more than 35 languages. The service is preventive, aiming to remove waiting lists, with employers seeing only aggregate usage and not individual users. The platform connects more than 250 professionals and serves around 600,000 eligible employees and family members across 2,000+ corporate customers in the Netherlands, Germany, the UK, France and Belgium. OpenUp is funded to accelerate European expansion and product development, following a €20 million investment in March 2026 from Smartfin and Rubio Impact Ventures.

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About OpenUp

Simplify's Rating
Why OpenUp is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise SoftwareHealthcare

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$38.5M

Headquarters

Amsterdam, Netherlands

Founded

2020

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Simplify's take

What believers are saying

  • OpenUp ranked #4 on LinkedIn's 2026 Netherlands Top Startups list, boosting recruiting.
  • October 2026 hiring added 11 roles and six psychologists, signaling demand and execution.
  • NewCo Communications became a customer on October 10, 2026, validating continued enterprise sales.

What critics are saying

  • BetterUp, Headspace, and workplace EAPs can copy coaching workflows and undercut pricing by 2027.
  • AI coaching for stress and suicidality invites GDPR, safety, and clinical-liability scrutiny after incidents.
  • If enterprise buyers question ROI, OpenUp's premium preventive model collapses into a commodity service.

What makes OpenUp unique

  • OpenUp's March 2026 €20 million round funded Europe-wide expansion and German push.
  • Its October 2026 AI well-being coach routes users to 200+ certified experts instantly.
  • OpenUp's anonymous, employer-blind model spans 35 languages across five European markets.

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Funding

Total Funding

$38.5M

Above

Industry Average

Funded Over

2 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison Coming Soon

Benefits

  • Professional Development Budget
  • Phone/Internet Stipend
  • Meal Benefits
  • Wellness Program
  • Flexible Work Hours
  • Paid Vacation
  • Hybrid Work Options

Company News

Rubio Impact Ventures
Oct 26th, 2026
Rubio’s ‘Follow the Impact’ interview series: OpenUp - Rubio

Rubio’s ‘Follow the Impact’ interview series, delves into the passions, motivations, and vision of the exceptional founders we have the privilege of partnering with. We want to inspire you with their amazing impact and growth ambitions, and also share some insights and learnings on the challenges they have to overcome to scale their businesses and […]

The Next Web
Mar 26th, 2026
OpenUp raises €20M to scale employee mental health platform

OpenUp has raised €20 to expand its anonymous employee mental health platform, offering 1:1 sessions with psychologists and experts.

Startbase
Mar 26th, 2026
OpenUp raises 20 million euros.

OpenUp raises 20 million euros. 20 million euros for mental health. OpenUp expands in Europe. News by Marc Nemitz · Berlin, 26. March 2026 The mental wellbeing platform OpenUp has closed a financing round worth 20 million euros. The round is led by the Belgian venture capital fund Smartfin with 18 million euros. Existing investor Rubio Impact Ventures is participating with a further two million euros. The company intends to use the fresh capital to further expand its market position in Europe, particularly in Germany, and prepare for expansion into additional countries. Profitable growth as the basis. Five years after its foundation, OpenUp is already profitable and generates an annual recurring revenue (ARR) of around 20 million euros. The platform is currently active in the Netherlands, Germany, the UK, France and Belgium. In total, the company serves more than 2,000 corporate customers and reaches around 600,000 employees and their families. Growing demand for mental support. The market for mental health is growing rapidly: around 30 percent of employees in the EU report stress, depression or anxiety. At the same time, public healthcare systems are increasingly reaching their limits. This results in considerable costs for companies - including sickness-related absences. Against this backdrop, digital solutions for mental health in the working environment are becoming increasingly important. Low-threshold access to psychological help. The OpenUp platform offers employees direct access to psychological support. This includes conversations with psychologists, coaching services and advice in areas such as lifestyle and finances. A key feature is the low-threshold access: it can be used anonymously, without waiting lists and in over 35 languages. Customers in Germany include STRABAG, Statista and Decathlon. Combination of technology and human support. A key component of the strategy is the combination of personal support and technological scaling. Artificial intelligence should help to provide offers more efficiently and tailor them better to individual needs. The investors see this as a key growth driver for making mental health services more widely accessible. Start-up wants to become the leading platform in Europe. OpenUp intends to use the new capital to drive forward its European expansion strategy and further expand its product portfolio. The company's long-term goal is to establish itself as the leading mental wellbeing platform in Europe and to support companies in taking increasing responsibility for the mental health of their employees.

Business Manchester
Jun 26th, 2024
OpenUp Unveils Mobile App to Enhance Mental Health Service Accessibility

In response to increasing concerns over the accessibility of mental health services, OpenUp has launched a new mobile app designed to provide immediate support to those in need.

Brown Brothers Media
Oct 10th, 2022
Amsterdam-Based Mental Health Startup Openup Bags €15M To Expand Services In Europe

Amsterdam-based OpenUp, a medtech platform that enables employees to work on their mental health in an affordable and accessible way, announced that it has raised €15M in a Series A round of funding. The investment came from Dutch investors Rubio Impact Ventures and Achmea Innovation Fund. Informal investors, such as Adriaan Nühn, David Vismans and the founders of Hyves, also participated in this round

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