Openr

Openr

Automates marketing campaigns and messaging

Overview

Openr is a marketing automation platform that helps businesses run and optimize digital campaigns. It automates tasks such as email campaigns, social media posting, and targeted ads, allowing users to save time and improve efficiency. The product uses features like lead capture, customer segmentation, and personalized messaging to keep marketing communications relevant and effective. Revenue comes from a subscription model, with potential add-ons or premium features. Openr’s goal is to help businesses achieve higher engagement and conversion rates by automating and refining marketing workflows for campaigns across email, social, and advertising channels.

About Openr

Simplify's Rating
Why Openr is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2014

Get referred to Openr

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Openr raised £3 million in March 2025 from Imbiba, Octopus Ventures, and Azzurri.
  • Openr launched Performance Optimiser in June 2025 to model pricing and margins.
  • Openr added senior hires in June 2025, signaling scaling and commercial expansion.

What critics are saying

  • Openr depends on hospitality-specific buyers, limiting growth if restaurant budgets tighten.
  • Azzurri Group remains majority shareholder, creating platform dependence and strategic control risk.
  • Openr must ship Order Manager and Performance Optimiser in 2025 or lose momentum.

What makes Openr unique

  • Openr centralizes hospitality menu, pricing, and product data across systems in real time.
  • Azzurri Group used Openr internally for two years before buying it in 2025.
  • Openr won Stonegate as its first external customer in 2024.

Help us improve and share your feedback! Did you find this helpful?

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Openr right now.

Find jobs on Simplify and start your career today

We update Openr's jobs every few hours, so check again soon! Browse all jobs →