Overview

Optery helps individuals protect their personal data by removing their information from online databases and people search directories. The service works by allowing users to see their exposed profile data across 100 different directories, which is more comprehensive than what Google offers. Users can choose between a free plan, which provides basic visibility, and paid plans that include features like real-time tracking of data removal requests and multiple opt-out requests each year. Optery's managed opt-out service continuously removes users' personal data from various data brokers, enhancing their privacy. Unlike competitors, Optery offers a subscription model that provides ongoing support and progress tracking, making it easier for users to manage their online privacy. The goal of Optery is to empower individuals to take control of their personal information and reduce the risk of identity theft and data breaches.

Simplify's Take

What believers are saying

• Growing demand for privacy services boosts interest in Optery's offerings.
• Privacy laws like GDPR and CCPA drive demand for Optery's data rights management.
• Optery's integration potential with other security solutions can expand service offerings.

What critics are saying

• Emerging startups offering similar services could dilute Optery's market share.
• Rapid evolution of privacy regulations may increase Optery's operational costs.
• Tech giants entering the privacy space pose a threat to Optery's market position.

What makes Optery unique

• Optery offers a unique free service for finding personal data on broker websites.
• The company provides visual evidence-based before-and-after reporting for data removal.
• Optery's automated opt-out software reduces attack surface for phishing and social engineering.

Help us improve and share your feedback! Did you find this helpful?

YesNo

Funding

Total Funding

$2.7M

Below

Industry Average

Funded Over

1 Rounds

Notable Investors:

Y Combinator

Notable Investors:

Y Combinator

$2,700,000

Seed

May 2023

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.

Seed Funding Comparison

Below Average

Industry standards

Ind Avg. $3.3M

$500k

$1.5M

$2M

$2.3M

$2.7M

$3M