Captain Mail competes with other top educational toy stores such as FireStar Toys, ToyWiz and Mindware.

Amazon has launched its Retail Ad Service, a new platform designed to help retailers easily incorporate targeted advertising into their digital storefronts. Powered by Amazon Web Services (AWS), the service allows retailers to display ads on product, search and browse pages, while purchases are completed on their own websites. Currently in beta with partners like iHerb and Oriental Trading Company, the service will soon be available to a wider range of retailers. This move solidifies Amazon’s leadership in the retail media sector, offering a plug-and-play solution that leverages its advanced ad technology and infrastructure, while enabling retailers to generate additional revenue through shared ad sales. Walmart offers a similar advertising platform, Walmart Connect, which allows retailers to advertise on Walmart’s digital properties, such as its website and mobile app. Like Amazon’s Retail Ad Service, Walmart Connect provides various ad formats, including sponsored products, display ads and video ads, along with targeting options and performance tracking