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Original X Productions
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Produces and tours immersive IP-based experiences.
Original X Productions
Work Here?
Produces and tours immersive IP-based experiences.
Overview
Original X Productions creates and runs immersive, location-based experiences built around popular IPs. It licenses intellectual properties, designs stories, builds sets and interactive elements, and stages touring or permanent attractions that fans visit and pay for with tickets and merchandise. The company distinguishes itself through partnerships with major brands, high‑quality production, and narrative‑driven environments that travel to multiple cities. Its goal is to turn beloved franchises into physical, shareable experiences that deepen fan connections while generating revenue from tickets and merchandise.
About Original X Productions
Industries
Consumer Goods
Entertainment
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
N/A
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Simplify's Take
What believers are saying
- Brisbane opened The FRIENDS Experience in April 2026, expanding OGX's Asia-Pacific footprint.
- Singapore launched March 7, 2026, proving demand beyond North America and Europe.
- Hershey partnership diversifies OGX beyond sitcom nostalgia into new original location-based entertainment.
What critics are saying
- Warner Bros. Discovery controls FRIENDS renewals, squeezing OGX at 2026-2027 contract negotiations.
- Touring attractions depend on venue bookings; weak mall traffic crushes Brisbane and Singapore margins.
- If licensors internalize live experiences, OGX loses inventory and becomes a replaceable operator.
What makes Original X Productions unique
- OGX turns licensed fandoms into touring ticketed attractions across eight countries.
- The FRIENDS Experience reached 25 locations by March 2026 and built permanent sites.
- OGX combines set recreation, merchandise, and partnerships with Warner Bros. and NBCUniversal.
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Benefits
Flexible Work Hours
Paid Sick Leave
Company News
The FRIENDS(TM) Experience: The One in Brisbane opens this april. Brisbane, March 2026 - Could we BE any more excited? Original X Productions, in partnership with Warner Bros. Discovery Global Experiences and Fever, announced today that the popular immersive attraction, The FRIENDS(TM) Experience, is coming to Brisbane! The upcoming opening at Uptown Queen Street Mall marks the first time this globally beloved experience comes to the Sunshine State. FRIENDS(TM) fans will be brought one step closer to their favourite characters as they take a look at the making of the show, replica costumes and props, and recreate some of the most iconic moments from the globally loved television series. The unique interactive experience was created by Warner Bros. Discovery Global Experiences, Original X Productions, and Warner Bros. Television Group. Following its successful run in over 30 locations across North and South America, Europe, Asia, and Australia, including flagship locations in New York and Las Vegas, The FRIENDS(TM) Experience: The One in Brisbane will bring a new wave of nostalgia and joy to Aussie fans.
Original X Productions is Hiring for 15 Jobs on Simplify!
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About Original X Productions
Industries
Consumer Goods
Entertainment
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
N/A
Original X Productions is Hiring for 15 Jobs on Simplify!
Find jobs on Simplify and start your career today