Original X Productions

Produces and tours immersive IP-based experiences.

Original X Productions

Produces and tours immersive IP-based experiences.

Overview

Original X Productions creates and runs immersive location-based experiences based on popular IPs. It develops ticketed attractions in physical spaces, partnering with major brands to bring stories and characters to life as tours and permanent installations. The company licenses IPs, designs narratives, builds sets and interactive elements, and monetizes through ticket sales and merchandise, often traveling to multiple cities. OGX differentiates itself by focusing on well-known franchises and a touring, brand-collaboration model to deepen fan engagement and generate steady revenue.

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About Original X Productions

Simplify's Rating

Why Original X Productions is rated

C+

Rated C on Competitive Edge

Rated B on Growth Potential

Rated C on Differentiation

Industries

Consumer GoodsEntertainment

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

N/A

Get referred to Original X Productions

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Simplify's take

What believers are saying

Mumbai launches June 2026, proving international demand beyond North America and Europe.
Brisbane opened in 2026, expanding FRIENDS into Australia and broadening geographic revenue.
Hershey Super Sweet Adventure diversifies OGX beyond sitcom nostalgia into family branded IP.

What critics are saying

Warner Bros. Discovery controls FRIENDS renewals, forcing tougher 2026-2027 economics.
Tysons Hershey opening slipped from March 2026 after permitting delays, exposing execution fragility.
If licensors internalize immersive attractions, OGX loses core inventory and becomes replaceable.

What makes Original X Productions unique

OGX turns major IP into touring, ticketed physical experiences across 30-plus cities.
FRIENDS Experience anchors a global, repeatable format with New York and Las Vegas flagships.
OGX pairs set recreation, retail, and venue operations inside one monetizable attraction.

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Benefits

Flexible Work Hours
Paid Sick Leave

Company News

Fever

Mar 24th, 2026

The FRIENDS(TM) Experience: The One in Brisbane opens this april.

The FRIENDS(TM) Experience: The One in Brisbane opens this april. Brisbane, March 2026 - Could we BE any more excited? Original X Productions, in partnership with Warner Bros. Discovery Global Experiences and Fever, announced today that the popular immersive attraction, The FRIENDS(TM) Experience, is coming to Brisbane! The upcoming opening at Uptown Queen Street Mall marks the first time this globally beloved experience comes to the Sunshine State. FRIENDS(TM) fans will be brought one step closer to their favourite characters as they take a look at the making of the show, replica costumes and props, and recreate some of the most iconic moments from the globally loved television series. The unique interactive experience was created by Warner Bros. Discovery Global Experiences, Original X Productions, and Warner Bros. Television Group. Following its successful run in over 30 locations across North and South America, Europe, Asia, and Australia, including flagship locations in New York and Las Vegas, The FRIENDS(TM) Experience: The One in Brisbane will bring a new wave of nostalgia and joy to Aussie fans.

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