Osmo

Osmo

Digitizes and reproduces scents using AI

About Osmo

Simplify's Rating
Why Osmo is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

AI & Machine Learning

Healthcare

Consumer Goods

Company Size

51-200

Company Stage

Grant

Total Funding

$63.5M

Headquarters

Cambridge, Massachusetts

Founded

2023

Overview

Osmo.ai focuses on digitizing the sense of smell, starting with fragrances and aiming to improve human health and wellbeing. The process involves three steps: 'reading' odor molecules and converting them into digital signals, 'mapping' these signals to understand and organize them, and 'writing' them back into scents. Their main product, the Osmograph, captures and reproduces scents like a photograph does for images. Osmo.ai differentiates itself by offering technology that can be licensed to various industries, allowing businesses to create personalized scent experiences. The goal is to revolutionize how scents are used across different sectors, from fragrance to healthcare.

📈
Significant Headcount Growth
Simplify Jobs

Simplify's Take

What believers are saying

  • AI-powered scent sensors offer secure product verification beyond barcodes and RFID tags.
  • Collaboration with Travertine Spa Atelier reduces fragrance development time from a year to weeks.
  • Geoffrey Hinton's advisory role accelerates advancements in digital olfaction and neural networks.

What critics are saying

  • Competition from Aryballe, also developing digital olfaction technology, poses a market threat.
  • Rapid AI development risks technological obsolescence if Osmo doesn't innovate continuously.
  • Privacy concerns over scent data collection could lead to regulatory challenges globally.

What makes Osmo unique

  • Osmo digitizes smell, a feat not achieved before, using AI and olfactory science.
  • Their Osmograph technology captures, digitizes, and reproduces scents like photos capture memories.
  • Osmo's unique 'reading, mapping, writing' approach converts odor molecules into digital signals.

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Funding

Total Funding

$63.5M

Above

Industry Average

Funded Over

2 Rounds

Grant funding comparison data is currently unavailable. We're working to provide this information soon!
Grant Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

3%

2 year growth

3%
Perfumer & Flavorist
Mar 5th, 2025
Osmo Launches AI-Powered Fragrance House, Generation

On March 5, 2025, Osmo announced the launch of Generation, a fragrance house powered by the company's olfactory intelligence (OI) to turn data into scent.

PR Newswire
Nov 25th, 2024
Osmo Introduces Ai-Powered Scent Sensors For Authentication

NEW YORK, Nov. 25, 2024 /PRNewswire/ -- Osmo, the digital olfaction company, is rethinking how to identify what's real. Today, Osmo launched AI-powered scent sensors, built to authenticate products in ways barcode and RFID (radio frequency identification) tags never could.[Watch Osmo's scent sensor in action here.]

PR Newswire
Nov 18th, 2024
Ai Pioneer Geoffrey Hinton Joins Osmo Scientific Advisory Board

NEW YORK, Nov. 18, 2024 /PRNewswire/ -- Osmo, the company giving computers a sense of smell to improve the health and happiness of human life, today announced that Geoffrey Hinton, Professor Emeritus at the University of Toronto, has joined its Scientific Advisory Board (SAB) to guide the company's scientific progress at the intersection of deep learning and olfaction. Professor Hinton, a Nobel Prize and Turing Award winner and Artificial Intelligence (AI) visionary, will lend his expertise on artificial neural networks – the very technology that underpins Osmo's innovative approach to digital olfaction and its many applications

WV News
Nov 18th, 2024
AI Pioneer Geoffrey Hinton Joins Osmo Scientific Advisory Board

NEW YORK, Nov. 18, 2024 /PRNewswire/ - Osmo, the company giving computers a sense of smell to improve the health and happiness of human life, today announced that Geoffrey Hinton, Professor Emeritus at the University of Toronto, has joined its Scientific Advisory Board (SAB) to guide the company's scientific progress at the intersection of deep learning and olfaction.

PR Newswire
Nov 15th, 2024
Travertine Spa Atelier Collaborates With Osmo Labs And Christophe Laudamiel To Develop Luxury Perfume Utilizing Ai

FULLERTON, Calif., Nov. 15, 2024 /PRNewswire/ -- Travertine Spa Atelier, the luxury fragrance house is developing a new fragrance using the power of artificial intelligence (AI) in collaboration with the digital olfaction company Osmo. It can take a year or more to create a fine fragrance. With Osmo's cutting-edge AI technologies, the development process from concept to final creative wrap-up is reduced to several weeks. Travertine embraces AI for the benefits that it offers in fragrance formulation along with ethical rules that Travertine and Osmo do not compromise on. "Touring the Osmo laboratories and seeing robots digitize scent left me speechless," said Terry Carter, chief perfumer of Travertine

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