Ostrom

Ostrom

Subscription-based green electricity provider

Overview

Ostrom in Berlin delivers 100% green electricity to German households through a subscription that charges a flat monthly fee and provides electricity at market cost. The service includes two tariffs—SimplyFair for predictable bills and SimplyDynamic with hourly, real-time pricing using smart meters—accessible via a mobile app that shows consumption and lets customers adjust tariffs in real time. Ostrom differentiates itself by aligning its incentives with customers’ energy use, promoting demand-side flexibility, and building Germany’s largest Virtual Power Plant to coordinate decentralized assets like EVs for grid stability. Its goal is to lower energy costs for customers, accelerate smart-meter rollout, and scale a VPP to enable a cleaner, more flexible energy system.

About Ostrom

Simplify's Rating
Why Ostrom is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Energy

Consumer Software

Company Size

51-200

Company Stage

Series B

Total Funding

$45.3M

Headquarters

Berlin, Germany

Founded

2021

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Simplify's Take

What believers are saying

  • June 2025 Series B raised €20 million from Eneco Ventures and existing backers.
  • Ostrom tripled its customer base in 2024 and launched Germany’s largest EV VPP.
  • Government-backed smart-meter reform in 2026 expands demand for Ostrom’s installation subsidies and automation.

What critics are saying

  • Germany’s smart-meter rollout remains slow; BNetzA opened 77 enforcement cases in March 2026.
  • Rivals Octopus Energy, Tibber, and Rabot Energy crowd the same dynamic-tariff niche.
  • If smart-meter adoption stalls, Ostrom’s VPP and hourly pricing model lose core economics.

What makes Ostrom unique

  • Ostrom bundles green power, dynamic tariffs, and app control for German households.
  • NeoGrid VPP ties EVs and batteries into grid-balancing demand-side flexibility.
  • Ostrom targets monthly cancellable English-language service, winning expats and digitally native customers.

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Funding

Total Funding

$45.3M

Below

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Remote Work Options

Flexible Work Hours

Company Equity

Employee Discounts

Commuter Benefits

Professional Development Budget

Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

1%

2 year growth

6%
Tech in Asia
Jun 20th, 2025
German green energy provider Ostrom raises $21.5m series B

Ostrom, a German digital green energy provider, has raised €20 million (US$21.5 million) in a series B funding round.

FinSMEs
Jun 20th, 2025
Ostrom Raises €20M in Series B Funding

Ostrom, a Berlin, Germany-based digital green energy provider, raised €20M in Series B funding

EU-Startups
Jun 20th, 2025
Berlin-based Ostrom raises €20 million to accelerate Germany's smart energy capability

Berlin-based Ostrom raises €20 million to accelerate Germany's smart energy capability.

Tech Funding News
Jun 19th, 2025
Ostrom secures €20M for smart energy.

Ostrom, a German digital green energy provider, has secured a €20M Series B funding round led by Eneco Ventures, with participation from existing investors. This brings Ostrom's total funding to over €40M. The investment will be used to accelerate smart meter installations and expand their Virtual Power Plant (VPP) in Germany, aiming to transform the energy market by enhancing grid stability and promoting renewable energy adoption.

deutsche-startups.de
Mar 27th, 2025
Ostrom secures $8M for energy automation

The Berlin-based energy startup Ostrom, founded in 2020, has received a total of $23 million in funding, including a recent $8 million investment from SE Ventures and others. Ostrom aims to revolutionize the energy market by helping customers reduce electricity bills through smart energy usage. The company has launched NeoGrid VPP, a virtual power plant, and emphasizes automation and AI to optimize energy consumption and enhance productivity. Ostrom plans to expand its smart meter installations and customer base.

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