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Overview
Oula Health provides maternity care that blends obstetrics and midwifery into a single, hospital-based model centered on the patient. The care works by pairing obstetrics and midwifery teams, following evidence-based protocols, offering longer visits, and providing 24/7 access between appointments, with billing handled through insurance (including Medicaid) and support from financial counseling. It differentiates itself by combining OB and midwifery, delivering more personalized attention, and prioritizing accessibility and transparency in care. The goal is to offer compassionate, individualized, evidence-based maternity care that sits between traditional OB and midwifery while remaining financially accessible.
About Oula
Industries
Healthcare
Company Size
51-200
Company Stage
Series B
Total Funding
$53.5M
Headquarters
New York City, New York
Founded
2019
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Simplify's Take
What believers are saying
- Oula opened Norwalk with Stamford Health in September 2025 and plans another Connecticut clinic.
- Novant Health launched Oula Charlotte on June 10, 2026, opening Southeast expansion.
- Oula's 2026 leadership page shows active hiring across clinical, growth, finance, and engineering roles.
What critics are saying
- Two malpractice lawsuits since 2023 threaten Oula's clinical brand and payer trust.
- Oula depends on hospital partners like Mount Sinai, Stamford Health, and Novant Health.
- A catastrophic delivery case or partner contract loss could cripple Oula's expansion model.
What makes Oula unique
- Oula pairs midwives and obstetricians inside hospital-partnered maternity clinics.
- Oula accepts Medicaid and major insurers, widening access beyond concierge maternity brands.
- Oula reports stronger birth outcomes than NYC averages, including lower preterm and cesarean rates.
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Funding
Total Funding
$53.5M
Meets
Industry Average
Funded Over
4 Rounds
Industry standards
Benefits
Health Insurance
Family Planning Benefits
Mental Health Support
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↑ 0%2 year growth
↑ 1%Oula opens midwifery clinic in Connecticut through Stamford Health partnership. Oula has opened a maternity clinic in Norwalk, Connecticut, through a partnership with Stamford Health. The clinic, which opened in September 2025, is Stamford Health's first midwifery offering and marks Oula's second market expansion beyond New York. The partnership combines Oula's midwife-led care model with Stamford Health's maternity services. Stamford Hospital delivers approximately 2,400 babies annually. The Norwalk clinic provides care from preconception through postpartum, supported by midwives, OB-GYNs, and care navigators. Services include telehealth, virtual support, workshops, and gynecology care. All patients deliver at Stamford Hospital, which recently completed a multi-million dollar renovation of its maternity facilities. Since opening in Brooklyn in 2021, Oula has supported over 2,500 births. The company reports 62% lower rates of preterm birth and 29% lower cesarean birth rates compared to New York City averages, according to March of Dimes 2023 data. Oula provided by Stamford Health accepts most major insurance plans, including Medicaid. A second Connecticut clinic location is planned for 2026.
Oula (the first modern maternity care clinic combining the best of obstetrics and midwifery care) announced it raised a $28 million Series B funding round co-led by Revolution Ventures and Maverick Ventures, with participation from GV and existing investors, including the Female Founders Fund, 8VC, Alumni Ventures, and Great Oaks.
Oula Health secures $28 million to expand its maternity care clinic services.
Oula's model of collaborative care – which combines midwifery and obstetrics –will soon become the largest employer of midwives nationwideBROOKLYN, N.Y., Feb. 20, 2024 /PRNewswire/ -- Oula , the first modern maternity care clinic combining the best of obstetrics and midwifery care, today announced it raised a $28 million Series B funding round co-led by Revolution Ventures and Maverick Ventures with participation from GV and existing investors including the Female Founders Fund, 8VC, Alumni Ventures, and Great Oaks. With nearly $50M in total funding, Oula plans to expand its technology-enabled and hybrid care approach to more markets beyond New York City and launch new services for those in their reproductive years.Maternity care in America is fundamentally broken and the new funding and investor interest reflects the enormous market opportunity to rebuild the consumer experience during a loyalty-defining moment for the most valuable consumer in healthcare. Since 2021, Oula has been leading the way to rebuild a better experience for patients with its unique care model that addresses the needs of consumers, health systems, and payers alike."The power of Oula's collaborative approach to care is that patients feel seen and heard during a transformative moment in their lives, health systems are able to address the evolving expectations of their communities, and we can move the needle on unacceptable outcomes and disparities in maternal care," said Adrianne Nickerson, CEO and Co-Founder of Oula.In the past year, Oula announced its third NYC clinic while outperforming benchmarks on patient experience and outcomes. In comparison to NYC benchmarks, Oula has consistently outperformed on patient outcomes and experiences across 1,500 births through their collaborative care model, delivering a 26% better C-section rate, vs. NYC benchmarks, a 61% lower preterm birth rate, and a 50% better low birth weights rate, all while maintaining a net promoter score (NPS) rating for patient experience above 90."Pregnancy outcomes in the US have consistently deteriorated over the past two decades
Exclusive: Chelsea clinton-backed Oula raises $28 million to expand holistic maternity care beyond New York.
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About Oula
Industries
Healthcare
Company Size
51-200
Company Stage
Series B
Total Funding
$53.5M
Headquarters
New York City, New York
Founded
2019
Oula is Hiring for 10 Jobs on Simplify!
Find jobs on Simplify and start your career today