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Oula

Evidence-based, patient-centered maternity care

Overview

Oula Health blends obstetrics and midwifery into a hospital-based, evidence-based maternity care model focused on the patient. The care pairs OB and midwife teams, follows evidence-based protocols, offers longer visits, and provides 24/7 access between appointments, with billing handled through insurance (including Medicaid) and financial counseling. It differentiates itself by explicitly combining OB and midwifery, delivering extended, personalized care, and prioritizing accessibility for a broad patient base. The goal is a compassionate, personalized maternity experience that sits between traditional OB and midwifery while remaining financially accessible.

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About Oula

Simplify's Rating
Why Oula is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Healthcare

Company Size

51-200

Company Stage

Series B

Total Funding

$53.5M

Headquarters

New York City, New York

Founded

2019

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Simplify's take

What believers are saying

  • Charlotte launched June 2026; Oula entered its third U.S. market and first Southeast foothold.
  • Norwalk opened September 2025, and Stamford plans a second Connecticut clinic in 2026.
  • Modern Healthcare named Oula a 2025 Best in Business honoree in January 2026.

What critics are saying

  • Oula faces two malpractice suits, including a May 2025 case alleging C-section negligence.
  • Those claims attack its core safety promise and can scare hospitals like Mount Sinai.
  • No new disclosed capital followed the $28 million Series B, forcing cash-hungry expansion.

What makes Oula unique

  • Oula combines midwives and obstetricians inside hospital-affiliated pathways, unlike solo midwife practices.
  • Novant Health chose Oula for Charlotte in June 2026, validating its operator model.
  • Oula accepts Medicaid and major commercial plans, widening access across New York and Connecticut.

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Funding

Total Funding

$53.5M

Meets

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
$45M
$65M
$100M

Benefits

  • Health Insurance
  • Family Planning Benefits
  • Mental Health Support

Growth & Insights and Company News

6 month growth

0%

1 year growth

-1%

2 year growth

2%
6AM City
Sep 29th, 2026
Novant Health opens new maternity clinic in Cotswold.

Novant Health opens new maternity clinic in Cotswold. The clinic is a partnership with Oula, and marks its first location in the Southeast. Oula is now open in Cotswold, in partnership with Novant Health. - Photo via Novant Health Brooklyn, NY-based Oula recently opened its first maternity and reproductive health clinic in the Queen City in partnership with Novant Health. The Cotswold clinic marks its first Southeast location. "Opening our doors in Charlotte is an exciting milestone, but what matters most is what this partnership means for the women and families we serve," said Adrianne Nickerson, co-founder and CEO of Oula. The 3,200-sqft clinic aims to bring midwives and obstetricians together to give patients more choices and continuity throughout pregnancy, childbirth, and postpartum recovery. Through the partnership with Novant, patients will have access to coordinated gynecological, prenatal + postpartum care, along with in-person visits, telehealth services, 24/7 virtual support, and workshops. When it's time to deliver, Oula patients will give birth at Novant Health Presbyterian Medical Center. "Every woman deserves to feel heard, supported and confident in the care she receives throughout her pregnancy and beyond," said Dr. Lewis Lipscomb, senior vice president and physician-in-chief of Novant Health's Women's & Children's Institute.

Femtech Insider
Oct 6th, 2025
Oula Opens Midwifery Clinic in Connecticut Through Stamford Health Partnership

Oula opens midwifery clinic in Connecticut through Stamford Health partnership. Oula has opened a maternity clinic in Norwalk, Connecticut, through a partnership with Stamford Health. The clinic, which opened in September 2025, is Stamford Health's first midwifery offering and marks Oula's second market expansion beyond New York. The partnership combines Oula's midwife-led care model with Stamford Health's maternity services. Stamford Hospital delivers approximately 2,400 babies annually. The Norwalk clinic provides care from preconception through postpartum, supported by midwives, OB-GYNs, and care navigators. Services include telehealth, virtual support, workshops, and gynecology care. All patients deliver at Stamford Hospital, which recently completed a multi-million dollar renovation of its maternity facilities. Since opening in Brooklyn in 2021, Oula has supported over 2,500 births. The company reports 62% lower rates of preterm birth and 29% lower cesarean birth rates compared to New York City averages, according to March of Dimes 2023 data. Oula provided by Stamford Health accepts most major insurance plans, including Medicaid. A second Connecticut clinic location is planned for 2026.

Pulse 2.0
Feb 23rd, 2024
Oula: Modern Maternity Care Clinic Company Raises $28 Million

Oula (the first modern maternity care clinic combining the best of obstetrics and midwifery care) announced it raised a $28 million Series B funding round co-led by Revolution Ventures and Maverick Ventures, with participation from GV and existing investors, including the Female Founders Fund, 8VC, Alumni Ventures, and Great Oaks.

Medriva
Feb 21st, 2024
Oula Health Secures $28 Million to Expand its Maternity Care Clinic Services

Oula Health secures $28 million to expand its maternity care clinic services.

PR Newswire
Feb 20th, 2024
Oula, The Modern Maternity Care Clinic Combining Midwifery And Obstetrics, Raises $28M In Series B Funding To Expand Nationally And Offer New Services

Oula's model of collaborative care – which combines midwifery and obstetrics –will soon become the largest employer of midwives nationwideBROOKLYN, N.Y., Feb. 20, 2024 /PRNewswire/ -- Oula , the first modern maternity care clinic combining the best of obstetrics and midwifery care, today announced it raised a $28 million Series B funding round co-led by Revolution Ventures and Maverick Ventures with participation from GV and existing investors including the Female Founders Fund, 8VC, Alumni Ventures, and Great Oaks. With nearly $50M in total funding, Oula plans to expand its technology-enabled and hybrid care approach to more markets beyond New York City and launch new services for those in their reproductive years.Maternity care in America is fundamentally broken and the new funding and investor interest reflects the enormous market opportunity to rebuild the consumer experience during a loyalty-defining moment for the most valuable consumer in healthcare. Since 2021, Oula has been leading the way to rebuild a better experience for patients with its unique care model that addresses the needs of consumers, health systems, and payers alike."The power of Oula's collaborative approach to care is that patients feel seen and heard during a transformative moment in their lives, health systems are able to address the evolving expectations of their communities, and we can move the needle on unacceptable outcomes and disparities in maternal care," said Adrianne Nickerson, CEO and Co-Founder of Oula.In the past year, Oula announced its third NYC clinic while outperforming benchmarks on patient experience and outcomes. In comparison to NYC benchmarks, Oula has consistently outperformed on patient outcomes and experiences across 1,500 births through their collaborative care model, delivering a 26% better C-section rate, vs. NYC benchmarks, a 61% lower preterm birth rate, and a 50% better low birth weights rate, all while maintaining a net promoter score (NPS) rating for patient experience above 90."Pregnancy outcomes in the US have consistently deteriorated over the past two decades

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