OOur Place makes and sells cookware and kitchenware directly to consumers through its website. Its flagship product, the Always Pan, is a multifunctional pan designed to replace several traditional pots and pans, saving space in the kitchen. The pan and other products are built with non-toxic materials, appealing to health-conscious buyers. The company uses a direct-to-consumer model, controlling branding, pricing, and customer experience, and has built a loyal online community of millennial and modern home-cook customers who value design and simplicity. The goal is to help people declutter their kitchens and cook more easily by offering thoughtfully designed, functional products that fit contemporary homes, while growing its online community and product range.
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Industries
Company Size
201-500
Company Stage
Early VC
Total Funding
$9.9M
Headquarters
Los Angeles, CA
Founded
2018
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Total Funding
$9.9M
Above
Industry Average
Funded Over
2 Rounds
The Always Pan People made a rice cooker, and it's totally adorable. Makewise LLC got its hands on the sleek new rice cooker ahead of launch. Corin Cesaric-Epple April 16, 2026 10:14 a.m. PT Popular kitchen brand Its Place is expanding its lineup with a new rice cooker. The compact kitchen appliance was created with chef and best-selling author J. Kenji López-Alt, and Makewise LLC had a chance to test it firsthand. The Wonder Oven Pro and the Always Pan 2.0 made millions of fans, including me, so I was excited to test the new appliance to see if it lived up to the company's innovative reputation and social media hype. Like all of Its Place's products, the rice cooker has a sleek, simple, vaguely retro design with just the right amount of controls. A large button on the front of the appliance pops the device open, while the smaller buttons on the top control the mode and temperature. There are four modes: white rice, brown rice, oatmeal and a custom option for additional grains, and it has a six-cup capacity of cooked rice. It also uses "fuzzy logic technology," a common feature in high-end rice cookers. Essentially, it means the appliance uses built-in sensors that read the internal temperature and adjust it as needed for perfect cooking. When the rice cooker is on, the digital display matches that of the Wonder Oven Pro, another element that creates the cohesive look the brand is known for. Using the rice cooker is easy and feels familiar if you've used any of Its Place's other appliances. The rice cooker comes with a silicone measuring cup and a small wooden spatula, essentially a mini version of the one included with the Always Pan. Plus, it won't scratch the nonstick coating. The Its Place rice cooker is available now for $139 - admittedly a bit pricey for a rice cooker - in five different colors, including blue salt, steam, spice, char and the limited-edition pistachio. Kitchen and household guides. Appliances CORIN CESARIC-EPPLE Corin Cesaric-Epple is an Editor at CNET. Her coverage includes meal kits, home and kitchen tech and wellness. She received her bachelor's degree in journalism from the University of Missouri-Columbia. Before joining CNET, she covered crime at People Magazine and national and international news at NBC Local Television Stations. See full bio
Viral cookware company Our Place has teamed up with spice brand Diaspora Co. to create this limited edition fry set to celebrate Diwali.
AI health scanning concept from Spotify co-founder, an elevated take on tinned fish, and an Indian matrimony app in the Top 12'Overnight success' OpenAI joins other technology brands including luxury 'sleep pod' purveyor Eight Sleep and HiPhi premium electric vehiclesCreative studio KidSuper captures Gen Z's digitally-rooted design language with its expressive streetwearDigital commerce disruptor Obsess and Asia's largest metaverse platform Zepeto show us how brands can create immersive worlds onlineNEW YORK, June 27, 2023 /PRNewswire/ -- Interbrand, the world's leading brand consultancy, has launched its 2023 Breakthrough Brands Report—with the metaverse, AI and sustainable tech brands leading the way in disrupting the global market, shifting our understanding of the world and shaping consumer behavior.Interbrand’s Breakthrough Brands 2023 Top 12 Interbrand’s Breakthrough Brands 2023In partnership with Vox Media, Interbrand's influential Breakthrough Brands Report reveals the 30 most innovative brands that are breaking through a crowded landscape and building bold identities rooted in a clear vision. The top 12 names, in particular, are making iconic moves to become the next generation of legacy brands.Interbrand has identified an additional 18 brands which represent the emerging trends across evolving beauty & wellness, merging sustainability & style, shaping new tastes around food, and brands that are bringing a next-gen approach.This year's report has grouped brands into 'Arenas,' each of which outlines the core human needs and cultural shifts brands are equipped to deliver against. Today's brands have infinite potential to expand and evolve -- they no longer fit just one category or industry.The brands in this year's report include OpenAI, which gained 1 million users in just five days via ChatGPT; Neko Health, an affordable health-tech experience from Spotify founder Daniel Ek; Zepeto, Asia's largest metaverse platform; Betterhalf, a matrimony app used by 100 million professionals in India; and Fishwife, a chic canned fish brand.This is the 6th edition of the report, which in previous years has successfully predicted challenger brands set to become famous names and achieve impressive growth, including Mythical Games (2022), Athletic Brewing (2021), Maven Clinic (2020), Slack (2017), and Headspace (2016).For the second consecutive year, more than 50% of 2023's Breakthrough Brands have founders or C-suite members who are women or people of color.Daniel Binns, Global Chief Growth Officer and CEO, Interbrand New York, said: "This year's analysis of brands represents what's happening in society and culture today. Most industries are becoming crowded with a multitude of brands providing similar things. Brands making bold moves to stand out have the best chance of being successful."Neha Singh, Founder and CEO, Obsess, said: "Brands are recognizing the power of 3D, virtual environments to create more immersive and engaging shopping experiences. As virtual stores become a mainstream way for brands to form deeper connections with consumers, the next few years will be pivotal for the retail industry to adapt."The full report can be downloaded here: https://interbrand.com/new-york/breakthrough-brands/Interbrand's 2023 Breakthrough Brands:OpenAI - AI researchers behind the world's most talked-about chatbotZepeto - avatar-based metaverse platformEight Sleep - pioneer of smart sleepCAKE - high-performance electric motorbikesHiPhi - premium electric vehiclesKidSuper - of-the-moment creative studioFishwife - ethically-sourced tinned seafoodBilt - rewards platform for rentersBetterhalf - fastest-growing matrimony appObsess - immersive ecommerce developerNeko Health - body scanning health techSila Nanotechnologies - battery materials providerAcid League - gut-friendly gastronomyAugustinus Bader - luxury skincare formulaBlank Street - affordable, convenient coffee-to-goCandela - next-gen electric boatsCaraway - colorful non-toxic cookwareChopova Lowena - modern luxury that's sustainable and gender-neutralCrumbl Cookies - cookies for the cookie-obsessedDRESSX - digital fashion brandFisker - EVs for a cleaner futureFly by Jing - sauces that blend East and WestJolie Skin Co - the world's best shower filterMaude - sophisticated take on sexual wellnessOno - environmentally friendly urban logistics vehiclesOur Place - kitchen cookware's future design iconsSeason Eqpt - inclusive snowboard and ski equipmentSlutty Vegan - refreshingly bold vegan chainTalea - beer and taprooms with a woman's touchTopicals - skincare brand that also supports mental healthMedia Contact:Emma Walkom[email protected]+44 2072872007Photo - https://mma.prnewswire.com/media/2140515/Interbrand_Brands_2023_Top_12.jpgPhoto - https://mma.prnewswire.com/media/2140516/Interbrand_Brands_2023.jpgSOURCE Interbrand
Ever since launching the revolutionary Always Pan, Our Place has been rolling out one game-changing kitchen product after another.
Gifts for moms who love pasta gettySome moms love pasta more than anything. And that makes sense. Pasta is never difficult, whiny or mouthy, and offers so much joy from something so humble. And every pasta loving mom deserves to enjoy what she loves most on Mother’s Day: Pasta! Here’s what to gift the pasta loving mom.Sfoglini Variety PackSfoligni pasta SfoligniFor the mom who has seen enough elbow macaroni for a lifetime, switch it up a little with Sfoglini’s signature shapes. The specialty pack of Quattrotini, Vesuvio and Cascatelli unites shorter pasta shapes with forkability, toothsinkability and sauceability in mind, to help make any recipe more exciting. $35.99, sfoglini.comGiadzy Gift BoxGiadzy's Pasta adventure box GiadzyFor the perfect mother’s day pasta gift, look to one of America’s most famous pasta loving moms: Giada de Laurentiis
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We're working on gathering enough insights on this company, check back soon!
Industries
Company Size
201-500
Company Stage
Early VC
Total Funding
$9.9M
Headquarters
Los Angeles, CA
Founded
2018
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs