NEW YORK, Feb. 4, 2025 /PRNewswire/ -- A new survey from OurRitual reveals that financial pressure is making Valentine's Day feel more like a burden than a celebration. 58% of men and 45% of women report financial stress around the holiday, making it a leading concern in relationships.While 68% of women also cite emotional pressure as a significant factor, the data suggests that financial expectations are a major source of stress across relationships, fueling growing dissatisfaction with the commercialization of Valentine's Day.Despite this, many respondents say they prefer meaningful, low-cost gestures over expensive gifts—challenging the idea that grand displays define Valentine's Day. "Valentine's Day is now just a show-off holiday, not about love. The expectation I would remove is the pressure to spend huge amounts of money just to prove love." (Male, 18-25)

OurRitual, a NYC-based platform focused on helping and healing the relationships of everyday couples through its network of professional experts and digital tools, raised $5.2m in seed funding.