Oura

Oura

Wearable health monitoring smart ring

About Oura

Simplify's Rating
Why Oura is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Biotechnology

Healthcare

Company Size

501-1,000

Company Stage

Series D

Total Funding

$353.8M

Headquarters

Oulu, Finland

Founded

2013

Overview

Oura offers a smart ring that tracks health metrics like sleep patterns, heart rate variability, and physical activity. The ring uses advanced sensors to gather data, which is then analyzed and displayed in a mobile app, providing users with insights to improve their health and lifestyle. Oura differentiates itself from competitors by focusing on a direct-to-consumer model, selling its rings through its website and partnering with sports teams and health institutions for additional revenue. The goal of Oura is to help users optimize their health and well-being through data-driven insights, catering to athletes, health-conscious individuals, and those managing chronic conditions.

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Simplify's Take

What believers are saying

  • Partnership with Maven Clinic opens new market segments for women's health solutions.
  • Acquisition of Proxy enhances security features, boosting consumer trust and technological capabilities.
  • Integration with fitness platforms increases user retention and attracts holistic health enthusiasts.

What critics are saying

  • Apple's Project Mulberry poses a competitive threat with advanced health tracking solutions.
  • Integration of Proxy's digital ID technology may complicate product development and feature rollouts.
  • Regulatory scrutiny on AI-driven glucose tracking could impact Oura's market expansion.

What makes Oura unique

  • Oura's smart ring tracks over 20 biometrics, offering comprehensive health insights.
  • The ring's AI-driven metabolic features, like Meals and Glucose, enhance personalized health management.
  • Oura's partnerships with fitness platforms provide tailored training and recovery recommendations.

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Funding

Total Funding

$353.8M

Above

Industry Average

Funded Over

7 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$125M
Oura

Benefits

Competitive salary & equity packages

Health, dental, financial, & vision insurance

Wellness & mental health benefits

$300 per month health improvement related stipend

Flexible working hours

An Oura Ring of your own

Employee discount for friends & family

20 days of PTO

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↓ -1%
PR Newswire
Jun 18th, 2025
Maven Clinic Partners with ĹŚURA to Bring Data-Driven, Personalized Health Support to Women and Families

Partnership combines Oura's real-time health insights with Maven's virtual care to deliver proactive, connected support and better outcomes from fertility to menopause

Mega Reels Win
May 24th, 2025
Why Elon Musk should build a nuclear fusion reactor in Texas

Oura acquired San Francisco-based digital ID startup Proxy.

Delaware Digital News
May 21st, 2025
Oura's smart ring gets better at tracking your activities

Oura has rolled out activity updates for Gen3 and Ring 4 users, including a new trend view for active minutes so that they can get a better look at how active they are for the day, the week or even the whole month.

Selina Sims
May 21st, 2025
Oura rings will now track step counts more accurately

In addition to these upgrades, Oura has announced new partner integrations with CorePower Yoga, The Sculpt Society, Technogym, and Open, whose respective apps will "tailor training and recovery recommendations" based on a user's Oura Readiness Score and other biometric data captured by the smart ring, including sleep, stress, calories, and heart rate variability.

MD+DI
May 7th, 2025
At a Glance

Oura announced on May 6 that its smart ring has added two new metabolic health features, Meals and Glucose.

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