Oura

Oura

Wearable ring tracking sleep and HRV

Overview

Oura makes the Oura Ring, a wearable that tracks sleep, HRV, and activity. Data from the ring is sent to a mobile app, where it’s analyzed to give personalized health insights and guidance. It differentiates itself with a focus on sleep and recovery, a compact design, and an easy-to-use app, plus partnerships and a direct-to-consumer model. Its goal is to help people improve health and performance by turning wearable data into practical guidance.

About Oura

Simplify's Rating
Why Oura is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Healthcare

Company Size

1,001-5,000

Company Stage

Series E

Total Funding

$1.5B

Headquarters

Oulu, Finland

Founded

2013

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Simplify's Take

What believers are saying

  • Oura filed confidentially for an IPO after reporting over 4x revenue growth in the past two fiscal years.
  • Helose integration embeds Oura sleep and HRV trends into outpatient pre-visit briefs, expanding clinical data utility.
  • LillyDirect partnership provides free sizing kits to GLP-1 users, linking medication access with behavioral support tools.

What critics are saying

  • FDA may classify Blood Pressure Signals as an unapproved medical device, forcing a product shutdown by late 2028.
  • RingConn's ambient light detection and smart home control features undercut Oura's patent-pending differentiation within 12 months.
  • Walmart's expanded GLP-1 platform offering direct phone-to-vial pricing bypasses Oura's LillyDirect partnership model, causing market share loss.

What makes Oura unique

  • Oura Ring 5 is 40% smaller with 12 signal pathways and 4x brighter LEDs for superior accuracy.
  • Unique GLP-1 tracking monitors Ozempic users' medication schedules, side effects, and biometric responses over time.
  • Health Radar replaces Symptom Radar to flag long-term health trends before symptoms appear, including blood pressure signals.

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Funding

Total Funding

$1.5B

Above

Industry Average

Funded Over

12 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Competitive salary & equity packages

Health, dental, financial, & vision insurance

Wellness & mental health benefits

$300 per month health improvement related stipend

Flexible working hours

An Oura Ring of your own

Employee discount for friends & family

20 days of PTO

Growth & Insights and Company News

Headcount

6 month growth

6%

1 year growth

0%

2 year growth

-2%
Ohio Daily Digital
Jul 4th, 2026
How your smartwatch and AI might detect early signs of illness.

How your smartwatch and AI might detect early signs of illness. Long before you notice the symptoms of, say, the flu or COVID-19, your body starts changing in subtle ways. Taken individually, changes to your skin temperature, resting heart rate or respiratory patterns may not mean much. But when combined and compared to your baseline, they may hint that you're coming down with something. Research has shown that wearables can detect physiological changes from respiratory infections before symptoms appear. (It's worth noting that they're detecting the body's response to an infection, not the virus or bacteria itself.) A recent study from Texas A&M and Stanford found that smartwatches may detect early signs of COVID-19 and influenza within hours of infection. The researchers estimated that encouraging people to isolate, get tested and seek treatment earlier could reduce pandemic transmission by up to 50 percent. Of course, wearables, pandemics and the seasonal flu have been around for many years, but recent developments in AI and sensor technology could push things forward. Companies like Google, Oura and Whoop have all introduced some version of an AI coach or advisor in their apps, helping users make sense of their data. There are also features that aren't labeled "AI," like Oura's Symptom Radar and Apple's Vitals that piece together information from multiple sensors and compare it with your baseline. And the processing ability of the latest AI language models, like Google's Gemini in the company's Health Coach, will likely play an increasingly important role in tying it all together and suggesting actionable steps. But like proprietary recovery scores, much of that AI analysis will happen behind the scenes, offering little that doctors can reliably act on. At best, AI health analyses will nudge people to seek treatment earlier. At worst, they might encourage people to substitute computer-generated advice for consultations with medical professionals. While today's AI systems come with warnings to check with real-world doctors, there is still the risk of people taking wearable data or app insights as the be-all and end-all verdict on their health. Whether it's information from a miniaturized sensor on your wrist or advice given by a chatbot on your phone, nothing can replace regular physical health checkups with doctors and medical professionals. The future of wearable health probably won't be a smartwatch that diagnoses disease from your wrist - the fabled wrist Tricorder. Instead, it's more likely to be a device that quietly watches for patterns, nudges you when something looks off and gives you another piece of useful information to discuss with your doctor.

Hints from Heloise
Jun 24th, 2026
Helose integrates Oura, WHOOP, and Dexcom.

Helose integrates Oura, WHOOP, and Dexcom. Helose today announced integrations with Oura, WHOOP, and Dexcom - wearable and CGM data now flows into the pre-visit brief for outpatient clinics running between-visit care on Helose. Jun 24, 2026 June 24, 2026 - Helose today announced integrations with Oura, WHOOP, and Dexcom, bringing the wearable and CGM platforms patients already use into the pre-visit brief outpatient clinics open before each visit. Until now, sleep scores, recovery trends, and glucose variability lived in separate apps - useful for patients, invisible to the care team between visits. With these integrations, that data surfaces on the same Helose timeline as chart context, lab results, and practice-number SMS threads. What clinics get. Each integration feeds trends into the patient portfolio - not a second dashboard staff have to check: * Oura - sleep, readiness, HRV, and resting heart rate * WHOOP - recovery, strain, and sleep performance * Dexcom - CGM time-in-range and variability for protocols that track glucose between visits Patients connect through a one-time secure link in their existing text thread with the clinic. No app download, no new login to remember. Who this is for. The integrations are available to Helose pilots in functional and integrative medicine, GLP-1 weight-loss programs, and rural outpatient practices - segments where between-visit wearable context already shapes care plans but rarely reaches the physician before the door opens. Helose does not interpret wearable data or generate clinical recommendations. It dates trends to check-in texts and visit cadence so staff see what changed since the last visit. Availability. Integrations are rolling out to active Helose clinic panels now. Practices on a two-week trial can request wearable connect during onboarding. Helose cite public sources in the text where it matters. For operations and finance context only, not clinical, legal, or investment advice.

Hacker News
Jun 22nd, 2026
I've lost two Oura Rings, but Oura finally added an Android feature that iPhone users have had for years, and this upgraded version has given me peace of mind.

I've lost two Oura Rings, but Oura finally added an Android feature that iPhone users have had for years, and this upgraded version has given me peace of mind. 2 3 minutes read I've been an Oura Ring owner for more than a few years now, having tested and owned each model since the Oura Ring Gen 3. However, during that time, I've unfortunately misplaced a couple of rings, which is never ideal for a device that costs at least a few hundred dollars. The Oura app for iPhone has included a function to locate the Oura Ring via its last known location, but the feature was missing on Android for years. Fortunately, Oura finally brought the feature to Android, and the Oura Ring 5 launch introduced an updated version of this feature for both iPhone and Android users, called Locate.

AIVAnet
May 28th, 2026
Here's where you can preorder the new Oura Ring 5.

Here's where you can preorder the new Oura Ring 5. May 28, 2026 If you've been waiting for a smaller version of the Oura Ring, the company's latest wearable is now available for preorder ahead of its June 4th release from Oura and various third-party retailers, including both Amazon and Walmart. The Oura Ring 5, which starts at $399, is 40 percent smaller than its predecessor, thanks to a design that's both slimmer and lighter. Oura also promises improved accuracy and battery life, letting you get up to nine days of use on a single charge. In addition to the aforementioned hardware changes, Oura is rolling out several new software features, including a Locate tool for finding a misplaced ring or charging case using Oura's app. On the fitness front, the company is introducing a live activity mode for real-time workout and heart rate tracking, along with support for third-party heart rate monitors and new GLP-1 tracking tools. Oura also announced Health Radar, a system that monitors nighttime breathing and blood pressure patterns for signs of potential health issues, and partnered with Counsel Health to bring AI-assisted medical guidance to the app. Aivanet is still testing the Ring 5, but if everything announced thus far has your attention, Aivanet has included links and pricing details below. Where to buy the Oura Ring 5. Oura Ring 5. Where to Buy: * $399 at Amazon * $399 at Walmart * $399 at Best Buy Beginning today, you can preorder the Ring 5 at Amazon, Best Buy, Target, Walmart, and Oura's online storefront in either silver or black, starting at $399. Premium colors - including the gold, stealth, brushed silver, and deep rose variants - are also available from the same retailers starting at $499. Each model includes a size-specific charger and a USB-C cable, and, like prior iterations, is eligible for HSA and FSA reimbursement in the US. In terms of sizing, Oura's latest smart ring is available in sizes 6 through 13 with a free sizing kit, which is helpful since the slimmer design means sizing differs from previous Oura Ring models. Like prior iterations, the ring works with both iPhones and Android devices, though you'll still need an Oura membership ($5.99 a month / $69.99 a year) to access all of the platform's health insights and features. Along with the ring, Oura is launching the Oura Ring 5 Charging Case, which supports wireless charging and can provide up to a month of battery life. It also sports an action button that lets you quickly pair the case and check charging status. Like the Ring 5, the case will hit stores on June 4th, though you can preorder it starting today at Amazon, Best Buy, Target, and Oura's online storefront for $99.

Kauppalehti
Apr 12th, 2026
Supergrowers are emerging in Finland - but who will own them in the future?

Supergrowers are emerging in Finland - but who will own them in the future? In Finland, companies are growing that could be 10 times larger than they are now. Why aren't politicians reacting? Today at 10:00 "A structural transformation of the Finnish economy is underway. By the 2030s, Finland will be a technology- and growth-company-driven economy," predicts Jyri Engeström, partner at Lifeline Ventures, on the Markkinaraati program. In Finland, it's common to think that startups are small and insignificant, but according to Engeström, it's time to revise these perceptions. There are numerous rapidly accelerating companies here that will soon grow to rival and surpass current large listed companies. "These companies could be satellite firms or even those building nuclear reactors," he says. As an early-stage venture capital firm, Lifeline Ventures has extensive experience with Finnish unicorns, having invested in nearly all of them: Supercell, Wolt, Oura, Iceye, and Aiven. 0 seconds of 13 minutes, 16 seconds Volume 0% The fruits are being harvested elsewhere. On Markkinaraati, experts ponder how at least some of the growth benefits could also be retained in Finland. Currently, startups needing growth-stage funding almost always have to seek the majority of their financing from abroad, and with that, the fruits of growth flow out of the country. "In Finland, risks have been taken, challenges overcome, and incredible global companies created, and it's possible that these companies will grow 10 times larger," Engeström says. "Unfortunately, Finnish ownership has diluted to about one-tenth, while the majority is held by American companies." It's important to hold onto supergrowers because they can be not only economically but also strategically significant for Finland. "They are critical companies for infrastructure, defense, and the functionality of the entire society, and we should own more of them than we do currently," Engeström says. Oura didn't wake up politicians. Ownership doesn't have to flow abroad, experts emphasize. The Finnish startup community has listed proposals to better retain companies. One key issue is the availability of growth-stage financing. Early-stage funding is available in Finland, but often the B-round is raised from abroad. The Oulu-based smart ring company Oura recently announced it is moving its headquarters to the United States. Behind the decision was better access to capital. According to Riikka Pakarinen, CEO of the Finnish startup community, it was somewhat surprising that politicians barely reacted to Oura's decision. "When a paper machine unfortunately closes somewhere in Finland, a ministerial delegation goes to show sympathy," Pakarinen says. Apparently, no politician has contacted Oura. Ask Kauppalehti. Ask about companies, investing, the economy, or work life. AI searches for answers in Kauppalehti articles. Source Kauppalehti AI-generated

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