Oura

Oura

Wearable ring tracking sleep and HRV

Overview

Oura makes the Oura Ring, a wearable that tracks sleep, HRV, and activity. Data from the ring is sent to a mobile app, where it’s analyzed to give personalized health insights and guidance. It differentiates itself with a focus on sleep and recovery, a compact design, and an easy-to-use app, plus partnerships and a direct-to-consumer model. Its goal is to help people improve health and performance by turning wearable data into practical guidance.

About Oura

Simplify's Rating
Why Oura is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Healthcare

Company Size

1,001-5,000

Company Stage

Series E

Total Funding

$1.5B

Headquarters

Oulu, Finland

Founded

2013

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Simplify's Take

What believers are saying

  • Oura launches Ring 5 in South Korea on August 25, expanding retail reach.
  • The April 17, 2026 Galen AI acquisition deepens records, labs, and medication insights.
  • More than 80% of paying members stayed subscribed after one year.

What critics are saying

  • Samsung Galaxy Ring in Korea charges no subscription, directly undercutting Oura’s model.
  • Oura’s 630,000-won price plus mandatory membership invites backlash against premium pricing.
  • If Samsung wins patent fights, Oura loses licensing leverage and core moat.

What makes Oura unique

  • Oura Ring 5 tracks 50-plus metrics and works across iOS and Android.
  • Oura Health Records imports EHR data, powering Oura Advisor with clinical context.
  • Oura’s patent portfolio forced competitor licenses and blocked rival rings in the U.S.

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Funding

Total Funding

$1.5B

Above

Industry Average

Funded Over

12 Rounds

Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Above Average

Industry standards

$100M
$250M
Reddit
$900M
Oura
$1.3B
Epic Games
$1.5B
Airbnb

Benefits

Competitive salary & equity packages

Health, dental, financial, & vision insurance

Wellness & mental health benefits

$300 per month health improvement related stipend

Flexible working hours

An Oura Ring of your own

Employee discount for friends & family

20 days of PTO

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

6%

2 year growth

-3%
The Korea Herald
Aug 18th, 2026
Oura takes smart ring rivalry to Samsung's home market.

Oura takes smart ring rivalry to Samsung's home market. Published: Aug. 18, 2026 - 15:29:29 Jie Ye-eun Inside Korea's chaebol leadership and tech industry Finnish pioneer bets on deeper health insights despite higher price and monthly subscription Finnish health technology company Oura is taking on Samsung Electronics in its home market, launching the Oura Ring 5 in South Korea on Aug. 25 with a higher price and a mandatory subscription. The entry sets up a direct contest with Samsung's Galaxy Ring in a market where smart rings have yet to achieve the mainstream appeal of smartwatches. At a press conference in Seoul on Tuesday, Oura said it will expand its retail presence, customer support and marketing in Korea, which it views as important to its next phase of growth. "Korea is one of the key strategic markets for us," said George Abbott, Oura's head of Europe, the Middle East, Africa and Asia-Pacific. He cited the country's rapid adoption of new technology and strong interest in health, particularly sleep and stress management. Oura arrives relatively late, after Samsung and other wearable makers have established a local presence. The company said it waited until it could fully localize its products, marketing and customer service, with the fifth-generation Ring 5 providing the right opportunity to enter. Founded in Finland in 2013 and now headquartered in the US, Oura is considered a pioneer of the smart ring market. It has sold more than 5.5 million devices in over 45 countries. Oura is betting that more than 12 years of experience in sleep and health tracking will help it compete with Samsung. The Ring 5 tracks more than 50 health metrics covering sleep, physical activity, stress, readiness and women's health. The Oura app turns the biometric data into personalized scores and recommendations. The device is 6.09 millimeters wide and 2.27 mm thick. It is nearly 40 percent smaller than its predecessor but uses higher-powered LEDs and 12 signal pathways, according to Oura. Made of titanium, the Ring 5 comes in six finishes - black, silver, gold, stealth, brushed silver and deep rose. It offers up to seven days of battery life, water resistance to 100 meters and an IP68 rating. Oura also highlighted its compatibility with both Apple's iOS and Google's Android, giving it a broader potential user base than the Galaxy Ring. Price may be Oura's biggest challenge against Samsung. The Ring 5 will start at 630,000 won ($447) for standard finishes and 780,000 won for premium versions. Full access to its analysis and personalized insights requires a membership costing 9,400 won per month. Samsung's Galaxy Ring, by contrast, does not charge a subscription fee for access to health data. Asked whether the recurring fee could become a barrier in Korea, Abbott ruled out introducing a different model for the market. "The short answer is no," he said. "We're not going to change our model for the Korean market because we believe in that model." Oura said more than 80 percent of paying members remain subscribed after one year, adding that much of the product's value comes from the continuing analysis and guidance provided through its app. The company has no immediate plans to establish its own Korean office. It will instead work through local agencies and partners. [email protected]

Athletech News
Aug 7th, 2026
Exec moves: Hyperwear, Oura add to ranks.

Exec moves: Hyperwear, Oura add to ranks. August 7, 2026 Executive moves is ATN's weekly roundup up of the key industry personnel changes Oura taps investor relations VP. Smart ring maker Oura has appointed Michael DeLalio as vice president of investor relations ahead of its planned IPO on the US markets later this year. DeLalio joins after five years leading IR at DraftKings. Prior to that, he was vice president, equity research at Morgan Stanley and a credit research associate at Fidelity Investments. In a post on LinkedIn, DeLalio said: "Three things drew me to Oura: its mission, its people and the significant opportunity ahead. I've spent my career studying and working with companies through periods of growth and transformation. I look forward to helping investors understand our strategy, execution and long-term opportunity." Kristen M. Beavers joins Hyperwear as Science Advisor. Hyperwear, the functional fitness brand behind the Hyper Vest weighted vest, Hyper Ruck, and SandBell training tools, announced that Kristen M. Beavers, PhD, MPH, RD, has agreed to become its first Science Advisor. Dr. Beavers is a researcher whose work spans metabolic health, physical function, aging, body composition, nutrition, and exercise science. In her advisory role, she will provide outside scientific guidance to support Hyperwear's evidence-informed product development and education around loaded movement, weighted vests, rucking, nutrition, aging, and the company's Metabolic Strength(TM) mission. "Interest in weighted vests, rucking, and loaded movement is growing quickly, especially among people thinking about strength, aging, body composition, and long-term health," said Dirk Buikema, founder and CEO of Hyperwear. "That growth creates a responsibility to educate responsibly. Dr. Beavers' guidance will help us build a stronger science foundation while staying clear about what research does and does not show." Hyperwear's Science Advisor initiative is part of a broader effort to create more responsible consumer education around external load, functional strength, and progressive movement. The company's goal is to help people understand how tools such as weighted vests, cooling vests, rucking and strength training gear fit into a broader fitness and wellness routine, without overstating claims or replacing qualified medical guidance. Dr. Beavers' advisory role is educational and consultative. It does not constitute product endorsement, product testing, clinical validation, medical advice, certification, or institutional endorsement. Gymshark names chief supply chain officer. Matt Rogers has been appointed as Gymshark's chief supply chain officer. Rogers joined Gymshark in 2023 as supply chain director. Over the past few years, Rogers helped strengthen and evolve the supply chain, and more recently, has been performing the function of interim general manager for sourcing and supply chain. In his new role, Rogers will be responsible for overseeing the brand's entire supply chain - from sourcing across multiple geographies, through manufacturing of the product to freight, logistics and customer delivery. Prior to Gymshark, Rogers spent 10 years at Asos as group supply chain director. He's also held senior roles at DHL and House of Fraser. Giuliano heads to Wells Fargo. Wells Fargo has hired Anthony Giuliano as managing director and head of beauty and wellness within consumer and retail investment banking. Giuliano joins the firm from Perella Weinberg, where he was a partner. He previously held investment banking leadership roles at Nomura and Barclays. In his new position, he reports to Vik Bhardwaj, head of consumer and retail investment banking at Wells Fargo. "Anthony brings deep experience advising leading beauty and wellness clients on some of their most important transactions and business evolutions, and we look forward to the experience and expertise he'll bring to our platform and clients," Bhardwaj said in a statement. Commenting on the role, Giuliano noted the sector's momentum: "The beauty and wellness sector is evolving rapidly, and I'm thrilled to join Wells Fargo and bring the full breadth of the firm's capabilities to our clients as they navigate that growth and evolution." Over the past two decades, Giuliano has advised on more than 100 transactions across the beauty and wellness categories. His client history includes key industry players such as the Estée Lauder Cos., Procter & Gamble, L'Oréal, Shiseido, Henkel, Edgewell, Colgate, Unilever, and Coty. His deal roster includes advising Estée Lauder on its $2.8 billion acquisition of Tom Ford, advising KKR on its $4.3 billion purchase of Wella, and advising Henkel on its acquisition of Not Your Mother's Haircare.

Qina
Aug 4th, 2026
How wearables are creating a new health system.

How wearables are creating a new health system. They are becoming part of the operating system for a new kind of healthcare, one that is more continuous, more preventive, and far more connected. Qina recently exhibited at HLTH Europe where this shift was loud and clear. For executives across food, health, nutrition, ingredients, and digital health, this is not just a device trend. It is a market signal. As Antoine Pivron, VP Health Solutions at Withings, put it: "The conversation has fundamentally changed. It's no longer about whether wearable data has a role in healthcare, but about how to integrate it into routine care in a way that creates value for both patients and healthcare systems." That shift is already visible across the market. Oura has moved beyond sleep and recovery tracking into a broader health ecosystem, integrating electronic health records, acquiring Veri, and then acquiring Galen AI, whose platform aggregates medical records, lab data, medications, and wearable data. WHOOP is hiring doctors and integrating EHR through HealthEx so users can connect medical records with biometric data. Fitbit, acquired by Google, is evolving further into Google Health, linking coaching, nutrition tracking, fitness records, uploaded medical records, and physician data-sharing. And on the infrastructure side, companies such as Thryve Health are seeing the use case change fast. As friedrich lämmel, CEO of Thryve, explained: "A couple of years ago, most of our device integrations were with fitness apps. Today, the majority are chronic disease management, remote patient monitoring, and insurance." This is the real story. Wearables are not simply becoming better wellness products. They are becoming part of care delivery, risk management, prevention, and clinical decision-making. Clinic management platforms are moving in the same direction. Semble, used by many NHS doctors in the UK, integrates wearables such as Garmin, Oura, and Apple Health to "support faster, more informed decision-making in consultations." At the same time, non-invasive technologies such as Persperion are expanding what can be measured remotely, including metabolites, electrolytes, hormones, and drugs from a fingertip. Withings is another sign of where the market is going. Its offer now extends beyond watches into connected scales, urinary tracking devices, sleep analysers, and clinician-facing solutions connected to consumer apps. Pivron captures the scale of the shift clearly: "Rather than a new industry, we're seeing the emergence of a new model of healthcare" And that new model has an important implication for every business operating at the intersection of food, health, and technology: "For decades, healthcare has mainly focused on treating disease once symptoms appear. Connected devices are helping shift that model towards prevention by providing continuous health data outside traditional care settings. The value lies in helping people understand their health sooner and supporting earlier intervention where needed. That's what I would call preventive, connected care." That is why this seismic shift matters far beyond Medtech. If healthcare is becoming more continuous, the winning opportunities will not sit in isolated products. They will sit in ecosystems: the products, services, data layers, engagement tools, and partnerships that help people act on health insights over time. For brands, that opens up a different innovation agenda. One that crosses food, ingredients, pharma and healthcare. It is no longer enough to ask whether a product fits into wellness. The better question is whether it can create value inside a preventive, connected care model. Qina is already seeing early signals of that shift. Withings has partnered with Novo Nordisk. WHOOP is moving closer to clinical credibility. Platforms are linking medical records with behavioral and biometric data. The market is reorganising around interoperability, outcomes, and trust. Lämmel puts it bluntly: "When a player like Whoop starts integrating doctors and EHR, it means the entire wearable industry is no longer competing on step counts and sleep scores; we are talking about competing on clinical trust." That point should resonate strongly with leaders in food and health. Because the next growth phase will not be won by collecting more data alone. It will be won by translating data into outcomes that clinicians trust, consumers sustain, and partners can build on. And the scale of data now available is changing what is possible: "Wearables are generating loads of real-time health data at a scale that clinical trials and hospital visits simply cannot match. A patient seen by a doctor twice a year generates far less actionable data than a patient wearing a device 24/7." This creates a major opportunity for companies willing to invest in real-world evidence, longitudinal tracking, behavior support, and personalization. That matters for product development. It matters for adherence. And it matters for chronic disease management, early diagnosis, and preventative care. But there is still a credibility hurdle. Accuracy remains a live issue in wearables. Different devices still use different sensors, algorithms, and calibration methods. A PLoS ONE study in 2026 found that Fitbit overestimated calorie expenditure by 139%, while Apple Watch overestimated it by 26%. Lämmel addresses the challenge directly: "The discrepancy between devices is real, and it still is. Energy expenditure estimates from consumer wearables can be off by over 100% compared to medical-grade instruments (PLoS ONE, 2026). The solution isn't to pick one brand and tell patients to buy it. It's to build the layer that collects, normalizes, and validates data regardless of the source, so users and clinicians can actually trust what they're seeing." That is the strategic takeaway. The future will not be built by assuming raw data equals useful data. It will be built by creating the systems, validation layers, and engagement models that make the data actionable. Even so, the progress is significant. A 2025 review in PLOS Digital Health found wearables are now being used to monitor heart rate, blood pressure, oxygen saturation, and detect arrhythmias in outpatient settings, with 67% of randomized controlled trials showing positive clinical impact through remote monitoring. And technology alone is still not enough. Pivron makes that point clearly: "One thing we've learned at Withings is that technology alone doesn't change outcomes; people do. Technology is most effective when it helps people build and maintain healthy habits over time."We've found that personalisation plays a key role in keeping patients engaged, which ultimately leads to better retention and better health outcomes." And the retention gap is hard to ignore: "In some of our weight management programs, we've seen patient retention reach as high as 97% after six months, compared with around 50% in traditional programs without connected devices. Real-world evidence is essential because it complements clinical trial data by showing how these outcomes translate into everyday care." This mirrors what Qina is now pivoting towards at Qina. The real value is not in more data, but in what happens next: how data is interpreted, how people are guided, how behavior changes, and how insights are turned into more effective food, nutrition, and health solutions. The Qina take. The companies who will win are the ones that can turn continuous data into better, more personalised products with a real health impact. This means that companies need to collaborate with external companies to generate this continuous data. For executives in food and health, that means 4 things. * Think ecosystem, not product. The opportunity is not just in devices. It is in the connected layers around them: nutrition, behavior change, biomarkers, AI, clinical workflows, and consumer engagement. * Build for evidence and trust. Strong claims will need strong validation. Real-world studies, interoperability, and measurable outcomes will matter more than hype. * Design for sustained behavior change. The most valuable solutions will be the ones that people actually use over time and that support healthier decisions in daily life, not just at the point of diagnosis. * Only use AI for product innovation when you have quality, longitudinal and real-world consented data, not just hypothetical persona's At Qina, Qina believe the convergence of wearables for real-world data, AI, nutrition, and healthcare is creating one of the most important innovation spaces in the market today. The question is no longer whether this shift is happening. It is who will build the most credible, useful, and scalable solutions around it. Qina is a strategic innovation consultancy and intelligence platform focused on personalised nutrition and health. Qina help executives navigate and innovate in the data-driven preventative health market by providing market, nutrition & behavior intelligence through the generation of continuous data so executives can make confident decisions that drive growth. Qina's capabilities include market intelligence, innovation and real-world research services at the intersection of food, nutrition, and health. To explore collaboration opportunities or speak with the team, book a call below

Stuff
Jul 31st, 2026
Casio's latest Ring Watch arrives as a quirky rival to Oura with heart-rate and fitness tracking.

Casio's latest Ring Watch arrives as a quirky rival to Oura with heart-rate and fitness tracking. Casio has squeezed its watch DNA into a metal ring, and it's a genuinely odd, oddly charming challenger to the health-tracking ring crowd 31 July 2026 / 09:58 BST 31 July 2026 / 09:58 BST Casio has made another Ring Watch, and this time, rather than just telling the time, it's packed with tech similar to the best smart rings from Oura and Ultrahuman. It's called the CRW-H001, and it crams heart rate, blood oxygen and body temperature sensors into a tiny metal band. There's also a vibrating motor for notifications, a silent alarm, and even a proper LED backlight. Just like other Ring Watches, Casio has built in actual timekeeping features. Similar to a G-Shock, you get a stopwatch, world time, and an hourly time-flash function that lights up on the hour, every hour. The build is every bit as tough as you'd expect, too, with the website claiming it's used metal powder injection moulding to shrink its usual watch complexity down to ring size, then finished it with mirror vapour deposition for that shimmery silver look. On the health side, it does the now-standard smart ring stuff. Step counting, calorie tracking, sleep analysis, training logs, and menstrual cycle tracking all get a mention. Heart rate, blood oxygen and body temperature are monitored continuously too, with the promise of recovery insights after workouts. Casio is careful to point out this isn't a medical device - the data is for general fitness nudging, not diagnosis. Connectivity covers iOS 13 and above, Android 7.0 and above, and Huawei's HarmonyOS 2.0 and above, though some features aren't fully available on the latest HarmonyOS. The ring comes in three sizes, roughly equivalent to UK ring sizes 9 through 11, based on Casio's diameter measurements. Obviously, while the Oura Ring 5 has shrunk things down to an impossible level, the Casio CRW-H001 looks a fair bit chunkier from the press images. If you were hoping to buy one, however, I have bad news - this is a China-only release at the moment, with after-sales support limited to China too. So if you're hoping to import one, you'll want to check warranty cover before you do. Pricing is set at ¥1,990, which is around US$295 or £220, avilable on on Casio China's website. Spencer Hart Buying Guide Editor About. As Buying Guide Editor, Spencer is responsible for all e-commerce content on Stuff, overseeing buying guides as well as covering deals and new product launches. Spencer has been writing about consumer tech for over eight years. He has worked on some of the biggest publications in the UK, where he covered everything from the emergence of smartwatches to the arrival of self-driving cars. During this time, Spencer has become a seasoned traveller, racking up air miles while travelling around the world reviewing cars, attending product launches, and covering every trade show known to man, from Baselworld and Geneva Motor Show to CES and MWC. While tech remains one of his biggest passions, Spencer also enjoys getting hands-on with the latest luxury watches, trying out new grooming kit, and road-testing all kinds of vehicles, from electric scooters to supercars. Areas of expertise. Watches, travel, grooming, transport, tech

ActiveRain
Jul 30th, 2026
What we're learning from our Oura Ring!

What ActiveRain, Inc. is learning from its Oura Ring! Real Estate Agent with Dick Betts National Speaker SL3537832 July 30, 2026 04:00 AM Michelle and I have been wearing the Oura Ring for a while now, and ActiveRain, Inc. has found it to be an interesting tool. There are several smart rings available today. ActiveRain, Inc. chose Oura because it seemed like the best fit for ActiveRain, Inc.. The ring tracks things like sleep, activity, heart rate, and recovery. More importantly, it encourages ActiveRain, Inc. to pay attention to how everyday choices affect how ActiveRain, Inc. feel. In this week's Living Well in The Villages video, ActiveRain, Inc. is sharing its personal experience. ActiveRain, Inc.'ll show a few screenshots from the app, talk about the information ActiveRain, Inc. actually pay attention to, and discuss a few changes ActiveRain, Inc. has made because of what ActiveRain, Inc. has learned. This isn't a technical review or a comparison of different brands. It's simply two people sharing their experience in hopes that it helps others think a little more about their own health. Dick Betts, REALTOR(R) The Betts Team The Villages, Florida 717-860-3107 cell [email protected] #realestate #realtor #thevillagesflorida #homesincentralfl #thebettsteam #dickbettsrealtor #dickbetts #thevillages

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