Oura

Oura

Wearable health monitoring smart ring

About Oura

Simplify's Rating
Why Oura is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Biotechnology

Healthcare

Company Size

501-1,000

Company Stage

Series D

Total Funding

$353.8M

Headquarters

Oulu, Finland

Founded

2013

Overview

Oura offers a smart ring that tracks various health metrics, including sleep patterns, heart rate variability, and physical activity. The ring uses advanced sensors to collect data, which is then analyzed and displayed through a mobile app, providing users with insights to improve their health and lifestyle. Unlike many competitors, Oura focuses on a direct-to-consumer model, selling its rings through its website and collaborating with sports teams and health institutions for additional partnerships. The goal of Oura is to help users optimize their health and well-being through data-driven insights, catering to athletes, health-conscious individuals, and those managing chronic conditions.

Simplify Jobs

Simplify's Take

What believers are saying

  • Oura's AI Wellness Advisor enhances user engagement with personalized health insights.
  • Partnership with Costco expands Oura's distribution channels to a broader audience.
  • Celebrity endorsements boost Oura's brand visibility and consumer interest.

What critics are saying

  • Apple's Project Mulberry could overshadow Oura with advanced AI health solutions.
  • Retail partnerships may dilute Oura's premium brand image and affect profit margins.
  • Diversification beyond rings could stretch resources and risk brand dilution.

What makes Oura unique

  • Oura offers a smart ring tracking over 20 biometrics for health insights.
  • The Oura Ring is popular among athletes and health-conscious consumers for its accuracy.
  • Oura's direct-to-consumer model allows personalized customer engagement and feedback.

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Funding

Total Funding

$353.8M

Above

Industry Average

Funded Over

7 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$125M
Oura

Benefits

Competitive salary & equity packages

Health, dental, financial, & vision insurance

Wellness & mental health benefits

$300 per month health improvement related stipend

Flexible working hours

An Oura Ring of your own

Employee discount for friends & family

20 days of PTO

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Forbes
Apr 16th, 2025
Here’S What We Know About Project Mulberry— Apple’S Initiative To Rethink Ai And Healthcare

Apple has invested immense resources into its healthcare application and ecosystem. gettyApple’s CEO Tim Cook has always said that among the company’s most significant contributions to society will be improving healthcare. And rightly so, under his reign, Apple has made immense progress in the healthcare space.Now, with the company’s rejuvenated push into artificial intelligence and AI agents, Apple is combining these interests to redesign and rethink the way that consumers approach their healthcare needs.Pundits are speculating that all of this work has been encompassed in a secretive initiative code-named Project Mulberry.Project Mulberry will aim to completely redesign the existing Apple Health app and ecosystem. Notably, the company has years of consumer data that can leveraged for large language model and AI agent training. One significant source has been its immense success with the Apple Watch, which hundreds of millions of individuals around the world use today to track their daily activities, health metrics, sleep patterns and other general constitutional parameters. With this data, Apple has a massive repository with which it can build an entire ecosystem to provide curated coaching and tailored health services for users, which apparently will be one key initiative of Mulberry.Furthermore, the project may also entail devising more advanced and intuitive food tracking features to help users manage diets and daily caloric intake

Beamstart
Apr 10th, 2025
Oura: $5.2B Startup with Celebrity Fans

Oura, a Finnish company, has evolved from a small Kickstarter campaign to a $5.2 billion startup, attracting fans like Cristiano Ronaldo and Prince Harry. The company recently completed a funding round aimed at expanding beyond its signature rings, according to CEO Tom Hale. Founded by Petteri Lahtela, Markku Koskela, and Kari Kivela, Oura focuses on wellness and longevity, aligning with current tech market trends.

Exotic House Digest
Mar 31st, 2025
Oura Launches AI Wellness Advisor from Beta

Oura launches AI wellness Advisor from beta.

TechRadar
Mar 20th, 2025
One of Apple's top health execs is ditching the company for Oura, and I've never been more convinced smart rings are the future

Oura has just announced that Apple's Ricky Bloomfield, MD, will join the company as its chief medical officer.

Our Health Needs
Mar 20th, 2025
Q&A: Oura appoints its first chief medical officer

Dr. Bloomfield spoke with MobiHealthNews about his new role, where he will lead the expansion of the company's healthcare programs and partnerships, ensure regulatory compliance and collaborate with Oura's team to develop new hardware and software features.

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