O

Oura

Makes smart rings for sleep and recovery

Overview

Oura designs smart rings and a companion app for people who want to understand their sleep, activity, stress, and recovery. Its ring measures signals such as heart rate, movement, and temperature while fitting into daily life without a screen on the wrist. The app turns these daily measurements into sleep and readiness scores, compares changes with a personal baseline, and suggests habits that support rest and activity. Oura sells rings through its website and retail partners, while paid memberships unlock detailed app insights and guidance beyond the basic scores. Founded in Finland in 2013, Oura is headquartered in San Francisco, United States.

Significant Headcount Growth

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About Oura

Simplify's Rating
Why Oura is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

HardwareConsumer Software

Company Size

1,001-5,000

Company Stage

Debt Financing

Total Funding

$1.5B

Headquarters

San Francisco, CA

Founded

2013

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Simplify's take

What believers are saying

  • Oura funded expansion: its October 2025 Fidelity-led round raised over $900 million for distribution and product development.
  • Paid memberships persist: Oura's weighted-average twelve-month retention reached 85% by June 2026.
  • Oura's California teams get recovery time: San Francisco and San Diego benefits include eight flexible wellness days.

What critics are saying

  • Oura remains hardware dependent: ring sales generated 83% of fiscal 2025 revenue.
  • Oura's illness alerts have limits: Health Radar is for wellness and expressly excludes disease diagnosis or treatment.
  • Oura's sensor testing requires lab presence: its San Francisco engineer listing specifies onsite work and collaboration across time zones.

What makes Oura unique

  • Oura houses its own scientific bench: more than 50 PhDs work in an interdisciplinary science team.
  • Oura connects nighttime data to contraception: Natural Cycles analyzes its temperature trends through a separate birth control subscription.
  • Oura licenses its smart ring inventions: its patent portfolio includes a multiyear agreement with rival Circular.

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Funding

Total Funding

$1.5B

Above

Industry Average

Funded Over

12 Rounds

Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Above Average

Industry standards

$100M
$250M
$900M
$1.3B
$1.5B

Benefits

  • Competitive salary & equity packages
  • Health, dental, financial, & vision insurance
  • Wellness & mental health benefits
  • $300 per month health improvement related stipend
  • Flexible working hours
  • An Oura Ring of your own
  • Employee discount for friends & family
  • 20 days of PTO

Growth & Insights and Company News

6 month growth

2%

1 year growth

7%

2 year growth

0%
MLQ AI
Nov 8th, 2026
Apple, Samsung, Epic and Oura reach impasse over subpoenas in DOJ antitrust case.

Apple, Samsung, Epic and Oura reach impasse over subpoenas in DOJ antitrust case. Key points * Apple asked the court to compel Samsung Electronics America to search six more executives' files, including its current and former U.S. CEOs, on top of nearly 900,000 documents already hit by agreed search terms [[2]]. * Epic says Apple wants it to reproduce millions of documents from its earlier cases against Apple and Google; Oura wants Apple to pay for reviewing 32,182 additional documents [[3]] [[4]]. * The DOJ and states filed their own impasse notice against Roblox, which they say produced about 400 mostly public documents [[6]]. Apple and a group of companies it subpoenaed told the federal court in Newark on Nov. 4 that they have reached an impasse over discovery in the Justice Department's antitrust suit against the iPhone maker, setting up a round of motions to compel [[1]] [[2]] [[3]] [[4]] [[5]]. The joint letters went to U.S. Magistrate Judge Leda Dunn Wettre under an order that centralizes enforcement of subpoenas in the case [[1]] [[2]]. Several parties asked that any impasse ruling not take effect before Nov. 11 to allow more talks [[1]] [[7]]. The DOJ and 15 states plus the District of Columbia sued Apple in March 2024, alleging it unlawfully maintained a smartphone monopoly by restricting interoperability and making it harder to switch devices; Apple denies the allegations [[7]]. Apple is seeking rivals' internal documents to argue about market definition, competition and how often consumers switch [[2]] [[4]]. What Apple wants. Samsung is the largest fight. Samsung Electronics America agreed to search the files of two executives, which turned up nearly 900,000 documents on agreed terms. Apple wants six more custodians, including SEA CEO Yoonie Joung and former CEO K.S. Choi, plus documents SEA says sit only with its Korean parent, sales and user data, and deposition transcripts of Samsung officers Tim Baxter and Jay Kim from the DOJ's search case against Google [[2]]. SEA says Google's case concerns different subject matter and that Apple never requested those transcripts in its subpoena [[2]]. From Epic Games, Apple wants material Epic produced in its U.S. and Australian cases against Apple and its case against Google, plus a search of three senior leaders' files from 2022 onward [[3]]. Epic says it is not at impasse, calls the requests burdensome, and has offered contracts with Google and Samsung, Fortnite user and revenue data, Core Technology Fee invoice records and its trial exhibits instead [[3]]. Smart-ring maker Oura says it will review 32,182 extra documents only if Apple reimburses the cost, and wants to withhold trade secrets and non-public financial and usage data; Apple says confidentiality orders already protect them [[4]]. Garmin objects to requests for financial and strategic data [[1]]. Japan's Playco cites a 2021 ruling that shielded Match Group's lobbying records on First Amendment grounds to resist Apple's request for documents about its efforts to change App Store policy [[5]]. The government has its own dispute. The DOJ and states said Roblox produced about 400 documents, mostly public web pages and filings, after more than a year of talks, even though the plaintiffs narrowed their subpoena to seven requests on Oct. 22 [[6]]. They say Roblox's records could show whether Apple applies its App Store Guidelines consistently [[6]]. Companies mentioned. At the intersection of AI, tech, and markets. The stories that matter, in one email. Free - unsubscribe anytime.

Gadgets & Wearables
Oct 28th, 2026
Oura confirms Ring 4 sync bug after firmware update.

Oura confirms Ring 4 sync bug after firmware update. Oura has confirmed that its latest Ring 4 firmware can leave some devices unable to sync with the app, although the problem appears to affect a fairly specific group of users. The issue is tied to firmware version 2.13.1 and is still marked as open. Oura has not said how many Ring 4 owners are affected, but it has published a simple workaround that may get the data moving again. The problem appears after switching phones. According to Oura's official known-issues page, some Ring 4 devices can stop syncing after installing firmware 2.13.1. The company says this may happen when the owner has moved to a new phone without completing a factory reset after the ring was originally set up. The ring may remain out of sync for a day or two. That can leave recent sleep, recovery and activity information sitting on the ring instead of appearing in the app, although Oura has not said that the underlying data is deleted. This does not look like a problem affecting every Ring 4. Oura has not identified a particular phone model or operating system, and its wording points to the device-transfer process as the main trigger. The workaround is straightforward. The good news is that Oura's suggested fix is pretty painless. Pop the Ring 4 on its charger, open the Oura app and give it a little time to reconnect and finish syncing. Try that before digging into Bluetooth settings or reaching for the factory reset button. A full reset can wipe anything still sitting on the ring, so make sure your data is backed up if you do eventually need to go down that route. Still no luck? Oura's firmware troubleshooting guide suggests restarting your phone, checking that Bluetooth is working and making sure the ring has enough charge. Reinstalling the app and pairing everything again should be left until later, as there is no point creating more work for yourself unless the simpler fixes fail. One slightly annoying detail is that automatic firmware updates are switched on by default. That means version 2.13.1 may land on your Ring 4 without you actively installing it. If you recently changed phones and the ring suddenly stops syncing, check the firmware version in the app's software information section and try the charger trick first. Oura has already dealt with a few software-related data problems this year, including missing Sleep and Readiness results that were fixed through an app update. This latest bug seems more limited and the workaround is much easier, but Ring 4 owners should still know about it while firmware 2.13.1 is making its way out. Don't miss the latest from Gadgets & Wearables You can also follow Gadgets & Wearables on Google News and add Gadgets & Wearables Ltd as a preferred source in Google Search.

Jingletree
Oct 23rd, 2026
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. 1 day ago 59 Smart ring maker Oura has sued Indian rival Ultrahuman again, seeking to block U.S. sales of its Ring Pro (pictured above) just months after the redesign helped the Bengaluru-based startup return to the American market following an import ban. The case is the latest in a string of patent disputes Oura has brought against competing smart-ring makers, including Samsung and RingConn. In a complaint filed Thursday in a federal court in Texas, Oura alleged that Ultrahuman's Ring Pro infringes two of its patents covering the ring's design and internal components, including its battery and sensors. Oura is seeking monetary damages and a permanent injunction that would stop Ultrahuman from selling the ring. Ultrahuman's redesigned Ring Pro, launched in February, received a favorable ruling from U.S. Customs and Border Protection in March, paving the way for the startup's return to the U.S. market. The decision followed an import ban on Ultrahuman's earlier Ring Air, which took effect after Oura secured a patent infringement ruling from the International Trade Commission in August last year. "Ultrahuman has a history of copying Oura's innovations, as demonstrated by the 2025 ITC ruling against the company," an Oura spokesperson said in a statement to TechCrunch. "Ultrahuman introduced a redesigned ring but failed to address continued infringement of Oura's patents, seeking instead to capitalize on our innovation and the market leadership we have built." Oura argues that the Customs ruling covered only the patent involved in the earlier dispute, not the two patents cited in its latest lawsuit: D804,471 and 12,769,363. "To protect its patent rights, Oura is now forced to file this complaint of patent infringement," the company said in its filing. One of those patents, 12,769,363, is also very new. It was issued to Oura on October 20, just two days before it filed the lawsuit. It covers a smart-ring design incorporating internal components such as a curved battery, circuit board, magnets, and sensors. Oura has also named Texas-based electronics manufacturer SVTronics as a defendant in the lawsuit. The complaint says SVTronics manufactures the Ring Pro at a facility in Plano, Texas, allegedly under Ultrahuman's direction and control. It also alleges that both companies infringe Oura's patents through the manufacture, importation, and sale of the device in the U.S. Oura and Ultrahuman have been fighting over patents since 2023, when Oura sued the Indian startup over its Ring Air, which had helped Ultrahuman make a name for itself in the U.S. Oura brought a separate case before the U.S. International Trade Commission in 2024 that helped it secure a ruling last year, leading to the import ban on the Ring Air. Ultrahuman is not the only rival facing legal pressure from Oura. The company has also pursued patent infringement claims against smart-ring makers including Samsung, RingConn, Circular, and Zepp Health. Some of those disputes have ended in licensing agreements, with RingConn and Circular agreeing to pay royalties to Oura to continue selling their products. The dispute emerges as the smart-ring market continues to grow. Research firm IDC expects global shipments to rise 12.8% this year to 4.9 million units and reach about 6.3 million by 2030. While Oura remains a leading player in the category, Ultrahuman is among the growing competitors. The lawsuit also comes just weeks after Oura shelved its $2.2 billion IPO, citing "uncertainty" in the market. The company has continued to add features to its smart rings, introducing new fitness metrics earlier this week that help users track how workouts affect their cardiovascular health. In September, Ultrahuman raised $70 million from investors including Qualcomm Ventures and Labcorp, valuing the startup at about $365 million. The startup is also working with Qualcomm on a new smart ring that could run more software directly on the device, as it looks to expand beyond health and fitness tracking into areas such as AI interactions and gaming. Ultrahuman did not respond to a request for comment. When you purchase through links in its articles, Jingletree may earn a small commission. This doesn't affect its editorial independence. * Homepage * TechCrunch * Oura sues rival Ultrahuman again, threatening its U.S. smart ring comeback

CNBC TV18
Oct 23rd, 2026
The world's smallest smart ring Oura 5 enters Indian market: How is it different from the rest?

The world's smallest smart ring Oura 5 enters Indian market: How is it different from the rest? October 23, 2026 | 06:19 IST AI Summary Oura has launched its Oura Ring 5 in India, priced from ₹39,900 with a monthly membership. Being 40% smaller than its predecessor, it features advanced Health Radar and GLP-1 tracking. Oura enters a competitive Indian market led by Ultrahuman, Gabit, and Samsung, facing the challenge of proving its... The race to make wearable technology smaller, smarter and more intuitive is entering a new phase, as consumer technology companies look beyond smartwatches and fitness bands towards a future where health tracking is increasingly discreet, continuous and personalised. Oura Ring 5, launched in India on October 22, is 40% smaller than its predecessor, Oura Ring 4. Priced from ₹39,900, the smart ring combines next-generation sensors, personalised health insights and up to nine days of battery life in a titanium design built for continuous wear. The launch comes as India's wearables market looks beyond step counts, calories and workout metrics towards a more comprehensive understanding of everyday health. Can India become a market for premium smart rings? Oura Ring 5 is priced at ₹39,900 for the Black and Silver variants, while Gold, Deep Rose, Stealth and Brushed Silver cost ₹50,900. An Oura membership, priced at ₹599 per month inclusive of taxes, adds a recurring cost to ownership. This puts Oura in the premium segment of a market where consumers have alternatives at different price points. Bengaluru-based Ultrahuman has built its proposition around sleep, recovery and metabolic health, while Gabit combines wellness tracking with nutrition insights at a more accessible price point. According to IDC data cited by TechCrunch, Ultrahuman led India's smart-ring market in 2025 with a 30.4% share, followed by Gabit at 18.3%. Samsung's Galaxy Ring adds another global competitor, drawing on its wider Galaxy ecosystem. With competing products offering alternatives without mandatory monthly subscriptions, Oura's challenge will be to convince Indian consumers that its health insights and software experience justify the premium. The launch also raises a broader question for the industry: can smart rings evolve from niche wellness gadgets into a mainstream wearable category, or will pricing remain a barrier to wider adoption? How is it different from the rest? The Oura Ring 5's biggest new feature is Health Radar, which analyses overnight blood-pressure patterns and breathing disturbances to flag potential changes in cardiovascular health and sleep. It also introduces GLP-1 Insights to track medication, side effects and weight changes alongside biometric data. Its redesigned sensors use 12 signal pathways to improve accuracy across different skin tones and finger types, all packed into a ring that is 40% smaller than its predecessor. These health features are not all exclusive to Oura, but the combination of tracking and personalised insights is its key differentiator. Check out our more Technology News along with latest updates on the mobile and gadgets launches on CNBC-TV18. Explore more India & World news, Expaliners and Interviews on CNBC TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!

The Times of India
Oct 22nd, 2026
Oura Ring 5 launches in India, price starts at Rs 39,900.

Oura Ring 5 launches in India, price starts at Rs 39,900. TOI Tech Desk / TIMESOFINDIA.COM / Oct 22, 2026, 14:11 IST Oura has launched its latest generation smart ring in India - Oura Ring. Said to be 40 percent smaller than Oura Ring 4, Oura Ring 5 features a more compact and comfortable design, with next-generation sensing, advanced health insights and up to one week of battery life. The all-new Oura Ring pre-orders begin starting October 22 in the country through Amazon and Croma. George Abbott, Head of EMEA and APAC at Oura said: "India represents an exciting opportunity for Oura as more people look to technology that fits seamlessly into their lives, helping them not just track their health, but better understand it through increasingly personalised and predictive insights. Oura Ring 5 brings that vision to life: it's smaller and more comfortable to wear, including during exercise and sport, while giving members a deeper understanding of how their sleep, activity, stress and recovery connect. We're excited to bring that experience to more people across India." Oura Ring 5 features. As mentioned above, the Oura Ring 5 is 40% smaller than its predecessor, Ring 4. Its next-generation sensing architecture combines more powerful LEDs with 12 optimised signal pathways to capture clearer, more reliable health signals across a wider range of finger types and skin tones. These signals are translated through the Oura App into personalised, actionable insights across health, activity and wellbeing. You May Like The smart ring is claimed to have 6-9 days of battery life on a single charge - depending on size and usage. Its will be available in sizes 6 to 13 and six finishes, including Black, Silver, Stealth, Brushed Silver, a redesigned Gold in a lighter, modern shade closer to true gold, and Deep Rose in a rich copper-rose finish. For members in India, Oura Ring 5 pairs its re-engineered sensing with Oura's latest health experiences. Building on Symptom Radar, which launched in 2024, Health Radar continuously monitors key biometric signals in the background to help members identify meaningful changes and patterns that may warrant attention. At the heart of Health Radar is Blood Pressure Signals, which analyses 30 days of nighttime ring data to help members identify patterns that may indicate cardiovascular strain. Alongside it, Nighttime BP uses overnight PPG signals to surface blood-pressure-related patterns and longer-term trends, offering insights into cardiovascular health that may not be apparent from daytime measurements alone. Members can also log readings from a blood pressure cuff directly in the Oura App, keeping these measurements alongside their broader health data. Blood Pressure Signals and Nighttime BP are wellness features: they don't measure blood pressure in mmHg or diagnose any condition. Health Radar also includes Nighttime Breathing, providing a rolling 30-day view of sleep-related breathing patterns and disturbances. By looking beyond individual nights, the sleep wellness experience helps members recognise changes over time and better understand when further evaluation by a healthcare professional may be warranted. Oura Ring 5 will also offer GLP-1 Insights that brings medication tracking and continuous biometric data together in one place. GLP-1 Insights is available in India through the Oura App in English for members with Oura Ring Gen3 or newer. Other features include Oura's Menopause Insights, Cardio Effort and automatic VO2 Max. Oura Ring 5 price in India. Starting October 22nd, 2026, Oura Ring 5 will be available for pre-order in all Croma stores in India, as well as online through Amazon. Oura Ring 5 is priced at - * Silver and Black: Rs 39,900 * Gold, Deep Rose, Stealth and Brushed Silver: Rs 50,900 Oura membership, on the other hand, will cost Rs 599 per month. End of Article Get nutrition insights tailored to youGet an easy-to-understand breakdown showing exactly how each meal affects your glucose.Stelo | Sponsored

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