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Outmarket AI

Builds AI workflow software for insurance brokers

Overview

Outmarket AI builds AI software for insurance agencies and brokers, turning dense commercial policy documents into comparisons and reports for client advice. Its Compare Quotes workflow extracts coverage and premiums from carrier PDFs, normalizes them, and presents differences side by side. Other tools check issued policies against applications and create branded proposals and insurance forms for customers. Agencies buy subscriptions governed by order forms, and staff use the platform to analyze documents and prepare client work without rebuilding spreadsheets by hand. Outmarket AI was founded in 2023 and is headquartered in San Francisco, California.

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About Outmarket AI

Simplify's Rating
Why Outmarket AI is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Enterprise SoftwareAI & Machine Learning

Company Size

11-50

Company Stage

Series B

Total Funding

$56.2M

Headquarters

San Francisco, CA

Founded

2023

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Simplify's take

What believers are saying

  • Capital supports expansion: Outmarket raised $34.5 million in September 2026, four months after announcing its Series A.
  • Large brokers validate demand: Outmarket reported adoption by over a quarter of America's top 100 brokers in September 2026.
  • Engineers get founder access: Outmarket's front-end role lists direct co-founder collaboration and remote work with flexible hours.

What critics are saying

  • Sales engineers build while selling: Outmarket's founding role starts without a team and supports 20 to 30 opportunities per quarter.
  • AI accuracy remains a customer burden: Outmarket's contract assigns users responsibility for checking the usefulness and accuracy of outputs.
  • Implementation stays hands-on: Houchens describes Outmarket staff spending days on-site to tailor solutions to its workflows.

What makes Outmarket AI unique

  • Outmarket works inside agency systems: its Applied Epic integration updates records and sends endorsement requests.
  • Outmarket isolates customer data: separate environments accompany a contractual promise against using documents to train AI models.
  • Outmarket controls custom automation: agency-created workflows require administrator review before reaching the wider team.

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Funding

Total Funding

$56.2M

Meets

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Meet Average

Industry standards

$35M
$34.5M
$45M
$65M
$100M

Benefits

  • Remote Work Options
  • Company Equity

Growth & Insights and Company News

6 month growth

1%

1 year growth

-5%

2 year growth

-5%
The National Law Review
Oct 29th, 2026
Johnson Kendall Johnson partners with Outmarket to elevate client service and grow the next generation of insurance leaders with AI.

Johnson Kendall Johnson partners with Outmarket to elevate client service and grow the next generation of insurance leaders with AI. Collaboration Highlights How AI Consolidates Workflows, Elevates Entry-Level Roles, and Shifts Focus to Strategic Consulting HORSHAM, Pa.-(BUSINESS WIRE)-Johnson Kendall Johnson (JKJ), an independent, employee-owned insurance and risk management brokerage firm, and Outmarket, the leading AI platform purpose-built for insurance, today announced the successful results of their strategic partnership. By adopting Outmarket's AI solution, JKJ has transformed its operations, workplace culture, and client-service capabilities. Before Outmarket, JKJ faced the common insurance industry challenges of tedious manual tasks, data silos, and legacy systems. Furthermore, the agency actively recruits top talent out of college, but entry-level roles often consisted of menial, tedious data-entry tasks that frustrated ambitious new hires eager for more strategic, client-facing responsibilities. Seeking a comprehensive AI solution that could grow with them, JKJ initiated a six-month pilot program with a focused group of 10 employees. The pilot proved the software's rapid impact and paved the way for a full-team rollout. Key Partnership Results The integration of Outmarket's AI platform into JKJ's operations has yielded immediate, measurable success: * Massive Time Savings: The time spent putting together a client proposal dropped from a couple of days to a matter of hours. Workflows that previously took hours, such as manually cross-referencing complex Excel spreadsheets and coverage documents, now take only minutes. * Software Consolidation: JKJ was able to consolidate AI workflows, data structuring, and data visualization under one roof instead of purchasing multiple products. This successful housing avoids the high cost and training headache of stitching together multiple, disjointed point solutions. * Accelerated Employee Development: By eliminating menial data entry, entry-level hires are tackling strategic, day-to-day operations and client-facing work much faster. The training time required to become a fully trained employee is projected to drop from a year down to just six months. * Enhanced Client Relationships: The time saved on manual keystrokes is being actively reinvested into consultative client interactions. JKJ can now effortlessly scale its highly valuable claims analytics reports to a broader range of clients, providing clear data baselines that help businesses track progress and reduce losses. * Catching Errors and Minimizing Risk: Even seasoned veterans with decades of industry experience are using Outmarket to double-check their work. The AI successfully catches missed forms or policy gaps that human review occasionally overlooks. "AI is, first and foremost, an opportunity to provide top-notch service to our clients," said Patrick Mullen, President of Commercial Insurance at Johnson Kendall Johnson. "It's not just about time savings, it's about empowering people to do things they couldn't do before. As a data-driven agency, Outmarket helps our people analyze data at unprecedented speed and scale to deliver stronger service to clients." The implementation of Outmarket was a highly collaborative process. Outmarket's engineering team worked hands-on with JKJ to meet the agency's strict security needs. The partnership informs Outmarket's effort to engineer new workflows as the platform expands into the most comprehensive insurance AI solution. "We believe our account managers' capacity will almost double," said Chad Czapor, Vice President at Johnson Kendall Johnson. "But that's just the beginning. It frees us up to invest heavily in training and development for our people; which simultaneously creates career opportunities and enhanced client service." To dive deeper into the strategies and results of this collaboration, read the case study here. About Johnson Kendall Johnson Johnson Kendall Johnson (JKJ) is an independent, employee-owned insurance and risk management brokerage firm based in Montgomery County, Pennsylvania. For 70 years, the firm has provided comprehensive commercial lines, personal lines, benefits, and financial services to clients in all 50 states. About Outmarket AI Outmarket is the leading AI platform for insurance. Purpose-built for agencies, Outmarket delivers intelligent workflows across commercial, benefits, personal lines, and specialty insurance that turn hours of manual work into minutes. Over 300 of the world's top agencies trust Outmarket to reduce E&O exposure, accelerate client delivery, and unlock new revenue.

Renascence
Oct 22nd, 2026
Outmarket Lite: self-serve AI for insurance agencies of all sizes.

Outmarket Lite: self-serve AI for insurance agencies of all sizes. Outmarket AI has launched Outmarket Lite, a self-serve AI platform for insurance that lets agencies and teams of any size start using it the same day, without enterprise-style onboarding. Finextra reported the launch from the company's press release. What happened. Outmarket AI, which describes itself as an AI platform built specifically for insurance, has launched Outmarket Lite. The new offering is self-serve, so any agency or team can start using Outmarket's AI the same day, without the longer onboarding that enterprise deployments typically involve. The announcement was reported by Finextra, drawing on the company's press release. The coverage positions the launch as a way to bring AI-native insurance workflows to agencies of all sizes, rather than limiting them to larger carriers or well-resourced brokerages. Public detail is limited at this stage, including pricing, feature scope and customer numbers, so the immediate picture rests on the company's stated positioning and access model. Why it matters. The significance lies less in the product than in the access model. Insurance has long been a sector where sophisticated workflow tools sat with large organisations, while smaller agencies ran on manual processes and fragmented systems. A self-serve, same-day route to AI-driven workflows shifts that balance. It means the capability to triage submissions, handle documents or support client interactions could reach teams that previously lacked the budget, IT capacity or time to implement it. For leaders in experience and digital transformation, this is a useful signal about where AI adoption is heading. Vendors are moving from enterprise pilots towards products that a small team can adopt without a multi-month programme. That changes how organisations operate: the question shifts from whether they can afford AI to how quickly they can redesign the work around it, and who inside the agency owns those changes. The renascence take. Most of the coverage will focus on the "same day" promise, but speed of deployment is the least important part of the story. The real test is whether a self-serve tool gets used well once it is live. Quick adoption often produces quick, unexamined habits, and in insurance those habits touch consent, accuracy and the moment a client decides whether to trust an agency with their business. Easy access to AI does not automatically produce a better client journey; it moves the design problem from the vendor to the agency. The principle underneath is that automation should be mapped against the client's moment of need, not against the agency's internal task list. Operators adopting tools like this should start with two or three client journeys, define where a human must remain visible, and measure whether clients notice faster responses or simply receive more generic ones. Speed is only a customer advantage when the service design behind it has been thought through. This briefing was written by its Newsdesk, synthesising reporting from the outlets below. Follow the links for the original coverage. Questions Renascence get on this topic. Outmarket Lite is a self-serve offering from Outmarket AI, an AI platform the company describes as built specifically for insurance. Any agency or team can start using it the same day, without the longer onboarding typical of enterprise deployments, according to reporting by Finextra. More in AI Stay ahead of CX Get the signal, not the noise. The stories shaping customer experience - plus the Journal and Experience Loom - in your inbox.

Yahoo Finance
Oct 21st, 2026
Outmarket launches self-serve AI insurance tool for $1,000 per seat a year

Outmarket AI, a San Francisco insurance AI platform, has launched Outmarket Lite, a self-serve product for smaller agencies. It costs $1,000 per seat per year, about $83 a month, and is available now. Agencies can sign up online and start the same day, with no sales or implementation steps. Lite covers core workflows such as proposals, quote and policy comparisons, coverage gap analysis, ACORD forms, and benefits plan comparisons. Until now, insurance AI has largely targeted large brokerages with enterprise contracts and lengthy rollouts. More than 300 agencies already use these workflows, including over a quarter of the nation's Top 100. Teams can later move to Outmarket Enterprise, the flagship platform, without changing tools. "In just minutes, any agency can sign up, run their first workflow, and experience the impact of AI firsthand," said chief executive officer Vishal Sankhla.

KARV Tech Insider
Oct 19th, 2026
Outmarket AI appoints Mike Ryan as Senior Vice President of Marketing.

Outmarket AI appoints Mike Ryan as Senior Vice President of Marketing. By Ash Kate October 19, 2026 Outmarket AI has appointed Mike Ryan as Senior Vice President of Marketing, adding marketing leadership as the company expands its AI platform for insurance agencies and brokerages. Mike's career has included work across freight technology at project44 and AI-powered customer service at Crescendo. His move to Outmarket AI brings experience from industries where complex operations and substantial manual workloads create opportunities for technology-led change. In his new role, Mike will lead the company's marketing efforts, with a focus on increasing awareness of Outmarket across the US insurance agency and brokerage market. Bringing AI to the insurance industry. Mike sees insurance as a significant opportunity for AI adoption, particularly because of the manual work that continues to shape many brokerage operations. Insurance professionals regularly handle complex documentation, policy comparisons, coverage reviews and client servicing tasks. These activities require accuracy and industry knowledge, yet can consume time that account managers and brokers could otherwise devote to advising clients. Outmarket AI is developing technology to automate these workflows, helping insurance professionals work more efficiently while maintaining their focus on client relationships and business decisions. Mike's experience across freight and customer service technology provides a background in markets where automation must work within established operational processes. Making brokers more effective with AI. Outmarket's approach centres on giving insurance professionals greater capacity without removing the expertise and relationships that underpin their work. Its platform connects with agency management systems and automates tasks across commercial insurance, employee benefits, personal lines and specialty insurance. Capabilities include proposal generation, policy comparisons, coverage gap analysis and other document-intensive workflows. The company's proposition is that AI can take on repetitive administrative work while enabling brokers and account managers to concentrate on more valuable activities, including advising clients and identifying risks. For Mike, communicating this distinction will be central to the marketing opportunity: positioning AI as a way to strengthen the work of insurance professionals rather than simply replace existing processes. Customer advocacy and market adoption. In announcing his appointment, Mike highlighted customer advocacy as one of the reasons he chose Outmarket AI. He pointed to referrals from agencies and customers who recommend the platform to their peers, describing the response as unlike anything he had previously experienced. Outmarket has reported adoption across more than 300 agencies and over 10,000 users. The company also says that more than a quarter of the 100 largest US insurance agencies use its platform. These indicators provide a foundation for its next phase of growth, as the company seeks to reach more agencies and brokerages that have yet to select an AI platform for their operations. Mike's marketing remit will focus on translating that customer traction into broader market awareness and adoption. A leadership team focused on insurance AI. Mike joins a leadership team that combines technology, product and insurance expertise. Co-founder and CEO Vishal Sankhla previously held product leadership roles at Ethos, alongside engineering experience at Meta and Uber. Co-founder and CTO Anshu Jain brings experience in AI and knowledge systems, including work associated with IBM Watson. Alpesh Patel has also contributed experience in insurance technology and go-to-market development. The team is building around the view that insurance requires AI systems designed for its specific workflows, documents and operational requirements, rather than generic automation alone. Mike's arrival adds dedicated senior marketing leadership to that effort as Outmarket works to communicate its proposition to a wider market. Scaling after a $34.5 million Series B. Mike joins as Outmarket AI enters its next stage of growth following a $34.5 million Series B funding round led by SignalFire, announced in September 2026. Fika Ventures, Permanent Capital Ventures, TTV Capital and Dash Fund also participated. The round followed the company's $17 million Series A and brought its total funding to $56.5 million, according to the company. Outmarket has said it will use the funding to accelerate product development and expand its capabilities across insurance workflows, with plans to extend its offering to carriers as well. For Mike, the opportunity is to build the marketing engine behind that expansion and ensure more insurance agencies understand how AI can support their operations. About Outmarket AI. Outmarket AI is an artificial intelligence company building a platform for insurance agencies and brokerages. Its technology automates workflows across commercial insurance, employee benefits, personal lines and specialty insurance, including policy analysis, proposal generation and coverage checks. The company aims to reduce manual work and help insurance professionals focus on client service and business growth.

Angel Investors Network
Oct 6th, 2026
Outmarket AI raises $34.5M Series B.

Outmarket AI raises $34.5M Series B. TL;DR: Outmarket AI raised $34.5 million in Series B funding led by SignalFire, bringing total funding to $56.5 million, according to citybiz. For accredited investors, the round signals investor ap... CEO, Angel Investors Network · Former U.S. Navy Submarine Service TL;DR: Outmarket AI raised $34.5 million in Series B funding led by SignalFire, bringing total funding to $56.5 million, according to citybiz. For accredited investors, the round signals investor appetite for vertical software that removes manual work in regulated, document-heavy markets. The deal also gives you a cleaner way to judge the current AI funding cycle. The companies attracting serious Series B capital are not only selling generic chat interfaces. They are going after workflows where the buyer already has budget, the data is fragmented, and mistakes create real financial exposure. What actually happened at Outmarket AI? Outmarket AI raised a $34.5 million Series B led by SignalFire, with Fika Ventures, Permanent Capital Ventures, TTV Capital, and Dash Fund participating, according to PR Newswire. The same announcement says the round came a few months after a $17 million Series A and brought total funding to $56.5 million. Outmarket is based in San Francisco. Its software connects with agency management systems and uses structured agency data alongside unstructured policies, contracts, and client records, according to citybiz. That matters because insurance agencies do not run on one clean system. They run on management software, carrier portals, policy documents, emails, proposals, renewal records, and human follow-up. If an AI product can turn that mess into usable workflow, it is solving an operational problem rather than selling novelty. Why did investors fund another round so quickly? The reported adoption curve is the reason to pay attention. Outmarket says it has more than 300 agency customers, including more than 25% of the Top 100 insurance agencies, and has surpassed 10,000 active users, according to PR Newswire. TechCrunch reported one additional data point that the company press release did not print, saying the new round valued Outmarket at $335 million, according to a person familiar with the investment, per TechCrunch. Treat that as reported deal intelligence, not company-confirmed disclosure. | Reported item | Source | Investor read | | $34.5 million Series B | citybiz | Capital is still available for vertical AI companies with adoption evidence. | | $56.5 million total funding | PR Newswire | The company has moved beyond seed-stage experimentation. | | More than 300 agency customers | PR Newswire | Customer count is the first adoption screen, but retention and contract value still matter. | | More than 10,000 active users | PR Newswire | Usage is more meaningful than a pilot announcement, if it converts to paid expansion. | | $335 million reported valuation | TechCrunch | The bar for future growth is now higher. | What problem is Outmarket trying to automate? Outmarket is targeting insurance agency work that depends on reading, comparing, and acting on policy information. Citybiz says the platform can automate renewals, benchmarking, proposal generation, and policy-gap analysis, according to citybiz. That is a better fit for vertical AI than broad office productivity. Insurance work is document-heavy, repetitive, and high consequence. A missed exclusion, an incorrect proposal, or an overlooked coverage gap can create errors and omissions exposure. TechCrunch's reporting helps explain the difficulty. Vishal Sankhla said there are more than 250 coverage types depending on the business and risk profile, according to TechCrunch. That is exactly the kind of domain complexity that rewards narrow software over general-purpose AI. For more context on how investors are underwriting AI workflow infrastructure, compare this with AIN's analysis of Coralogix's $200 million Series F in AI operations and Generalist AI's $400 million physical robotics raise. What should accredited investors watch next? Accredited investors should watch whether Outmarket turns usage into durable revenue, not whether the company can keep announcing bigger rounds. A fast Series B is useful evidence, but it is not proof of a finished business model. I would track four questions. Are agencies expanding usage after the first team adopts it? Does the product reduce errors, or only save time? Can Outmarket sell to carriers later without losing focus on agencies? Do customers keep using it after the AI novelty wears off? The company is in the same broad funding conversation as other vertical workflow software companies, including private-market administration software. AIN covered that pattern in Fund Administration SaaS Series A: Private Markets 2026. The sectors differ, but the underwriting question is similar. Does the software become system-of-record-adjacent, or does it remain a feature that an incumbent can copy? Common mistakes investors should avoid. The first mistake is treating customer logos and user counts as the same thing as revenue quality. Outmarket reports more than 300 agency customers and more than 10,000 active users, according to PR Newswire. Those numbers are useful, but they do not tell you gross retention, net revenue retention, contract size, or payback period. The second mistake is assuming every regulated workflow creates a defensible moat. Regulation can protect a company that understands the workflow deeply. It can also slow sales, extend implementation, and make buyers cautious if the software touches compliance-sensitive decisions. The third mistake is ignoring valuation pressure. TechCrunch reported a $335 million valuation, according to a person familiar with the investment, per TechCrunch. If that figure is accurate, Outmarket now has to grow into a serious enterprise software outcome. Faq. Which insurance companies are currently using AI? The sources for this story name agencies and brokerages, not individual insurance carriers. Outmarket says more than 300 agency customers use its platform, including more than 25% of the Top 100 insurance agencies, according to PR Newswire. How much did Outmarket AI raise? Outmarket AI raised $34.5 million in Series B funding led by SignalFire, according to citybiz. PR Newswire says the round brought total funding to $56.5 million. Who invested in Outmarket AI's Series B? SignalFire led the round, with Fika Ventures, Permanent Capital Ventures, TTV Capital, and Dash Fund participating, according to PR Newswire. What does Outmarket AI automate? Outmarket's platform can automate renewals, benchmarking, proposal generation, and policy-gap analysis, according to citybiz. The company's broader pitch is turning fragmented agency data into workflow. Put Outmarket on a vertical AI watchlist, then track the next proof point that matters: renewal behavior, expansion revenue, and whether insurance agencies keep using the product after implementation. Educational content only. Not investment, tax, or legal advice. Not an offer or solicitation to buy or sell securities. Past performance does not guarantee future results. Private-market investments are illiquid and involve risk of loss, including total loss of capital. Consult qualified advisers. Angel Investors Network is not a broker-dealer or investment adviser. Topics. Looking for investors? Browse its directory of 750+ angel investor groups, VCs, and accelerators across the United States. CEO, Angel Investors Network CEO of Angel Investors Network. Former Navy submariner. Connecting investors since 1997.

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