Own

Own

SaaS data backup and recovery platform

Overview

OwnBackup.com provides data backup and recovery as a service for businesses that rely on SaaS applications like Salesforce. The core product automates backups of SaaS data, sends proactive alerts for data loss or corruption, and offers easy recovery tools to restore data quickly. It also seeds quality data into sandbox or sub-prod environments for development, testing, and training, and archives obsolete production data to improve performance and control costs. The service is offered on a subscription basis. Compared with competitors, OwnBackup differentiates itself by specializing in SaaS data protection (especially Salesforce), providing proactive risk notifications, sandbox data provisioning, and data management insights to strengthen security posture and compliance. The company’s goal is to help customers protect their data, manage exposure risks, improve performance, and ensure regulatory compliance while simplifying data governance through a scalable SaaS platform.

About Own

Simplify's Rating
Why Own is rated
B+
Rated A on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Cybersecurity

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$507.3M

Headquarters

Englewood Cliffs, New Jersey

Founded

2015

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Simplify's Take

What believers are saying

  • March 28 2026 release notes added Data Mask and Seed for privacy workflows.
  • June 17 2025 compliance page lists active certifications through August 2026.
  • Salesforce positions Own for AI data readiness, governance, and compliant historical data access.

What critics are saying

  • Salesforce integration makes Own a product line, not an independent company.
  • November 19 2024 harmonization layoffs signaled headcount cuts after closing.
  • August 29 2026 status page showed Archiver downtime, exposing reliability and support risk.

What makes Own unique

  • Own from Salesforce embeds backup, recovery, seeding, and archiving inside Salesforce clouds.
  • July 11 2026 FAQ says Own is fully integrated into the Salesforce Product Suite.
  • Own preserves parent-child relationships during sandbox seeding, unlike generic backup vendors.

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Funding

Total Funding

$507.3M

Above

Industry Average

Funded Over

8 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Medical, dental & vision coverage

Stock option grants

401(k) savings plan with an employer match of up to 4%

Unlimited PTO policy

New Jersey HQ - Free shuttle service to and from New York City, catered lunches and an in-office fitness center.

Company News

OwnData
Oct 31st, 2024
What's New In Own: Release Highlights For Q3 '24

In Q3, Own Company introduced two new features that enhance its anonymization capabilities.

StockNews
Sep 25th, 2024
Salesforce (CRM) vs. ServiceNow (NOW): Which Cloud Software Stock Holds More Potential?

On September 5, CRM announced its acquisition of Own Company, a leading provider of data protection and data management solutions, for $1.90 billion in cash.

Kavout
Sep 8th, 2024
Salesforce's $1.9B Acquisition of Own Company: Strategic Implications and Investment Opportunity

Salesforce has been investing heavily in AI technologies, and integrating Own Company's capabilities could enhance its AI-driven data management solutions.

Globes
Sep 6th, 2024
Salesforce buys Israeli data protection co Own for $1.9b

OwnBackup was chosen as one of "Globes" 10 most promising startups in 2020.

Salesforce
Sep 5th, 2024
Salesforce Signs Definitive Agreement to Acquire Own Company

The proposed transaction underscores Salesforce’s commitment to strengthening data security, privacy, and compliance across its platform The #1 AI CRM

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