Own

Own

SaaS data backup and recovery platform

Overview

OwnBackup.com provides data backup and recovery as a service for businesses that rely on SaaS applications like Salesforce. The core product automates backups of SaaS data, sends proactive alerts for data loss or corruption, and offers easy recovery tools to restore data quickly. It also seeds quality data into sandbox or sub-prod environments for development, testing, and training, and archives obsolete production data to improve performance and control costs. The service is offered on a subscription basis. Compared with competitors, OwnBackup differentiates itself by specializing in SaaS data protection (especially Salesforce), providing proactive risk notifications, sandbox data provisioning, and data management insights to strengthen security posture and compliance. The company’s goal is to help customers protect their data, manage exposure risks, improve performance, and ensure regulatory compliance while simplifying data governance through a scalable SaaS platform.

About Own

Simplify's Rating
Why Own is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Cybersecurity

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$507.3M

Headquarters

Englewood Cliffs, New Jersey

Founded

2015

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Simplify's Take

What believers are saying

  • Salesforce integrated Own into Headless 360 on March 18, 2025, expanding distribution.
  • Spring '26 added Agentic Setup and Data Management, tying Own to Data 360 workflows.
  • Data 360 renamed on August 6, 2026, showing Salesforce's platform investment.

What critics are saying

  • Salesforce told Own staff on November 19, 2024, many roles were unnecessary post-harmonization.
  • Own's products now sit inside Salesforce, eliminating stand-alone brand and pricing power.
  • If Data 360 absorbs Backup and Recover, Own becomes an expendable feature layer.

What makes Own unique

  • Salesforce Own is native inside Salesforce Product Suite, not a standalone add-on.
  • Own protects Salesforce data with automated backups, rapid recovery, archiving, and seeding.
  • Own served 7,000 customers before Salesforce bought it in November 2024.

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Funding

Total Funding

$507.3M

Above

Industry Average

Funded Over

8 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Medical, dental & vision coverage

Stock option grants

401(k) savings plan with an employer match of up to 4%

Unlimited PTO policy

New Jersey HQ - Free shuttle service to and from New York City, catered lunches and an in-office fitness center.

Company News

OwnData
Oct 31st, 2024
What's New In Own: Release Highlights For Q3 '24

In Q3, Own Company introduced two new features that enhance its anonymization capabilities.

StockNews
Sep 25th, 2024
Salesforce (CRM) vs. ServiceNow (NOW): Which Cloud Software Stock Holds More Potential?

On September 5, CRM announced its acquisition of Own Company, a leading provider of data protection and data management solutions, for $1.90 billion in cash.

Kavout
Sep 8th, 2024
Salesforce's $1.9B Acquisition of Own Company: Strategic Implications and Investment Opportunity

Salesforce has been investing heavily in AI technologies, and integrating Own Company's capabilities could enhance its AI-driven data management solutions.

Globes
Sep 6th, 2024
Salesforce buys Israeli data protection co Own for $1.9b

OwnBackup was chosen as one of "Globes" 10 most promising startups in 2020.

Salesforce
Sep 5th, 2024
Salesforce Signs Definitive Agreement to Acquire Own Company

The proposed transaction underscores Salesforce’s commitment to strengthening data security, privacy, and compliance across its platform The #1 AI CRM

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