Qualtrics has completed its $6.75 billion acquisition of PG Forsta, consolidating significant healthcare experience management capabilities. The deal gives Qualtrics access to PG's 41,000 facility clients and what it calls "the world's largest AI dataset for human experiential content". The acquisition strengthens Qualtrics' synthetic data capabilities and healthcare provider relationships. Healthcare providers currently using PG alongside non-Qualtrics solutions will likely face pressure to transition to Qualtrics' platform. Industry analysts expect InMoment, another PG platform, to be sunset within two years, recommending its clients begin planning alternative solutions. Forsta customers should also anticipate migration pressure. Employee experience leaders are advised to leverage the transition to demand innovative AI-powered capabilities like deep listening and virtual focus groups, rather than accepting like-for-like platform migrations.

Press Ganey Forsta launches Insurance HX to help insurers boost retention and loyalty.