Director Lee Einhorn gets everyone to 'love the Meeting' for Plaud AI. Campaign from TwentyThree and Company and director Lee Einhorn turns the everyday office meeting into an unlikely love affair, putting a wearable AI note-taker at the centre of the action Editorial Series Campaigns and creative work from across the globe, all in one place. 'Love the Meeting' is a nine-spot comedy campaign for Plaud AI, the AI note-taking company, created with TwentyThree and Company and produced by executive producers Drew DeGennaro and Renee Krumweide. The campaign lands days after Plaud was named to TIME's product of the year list. Directed by Lee Einhorn from creative by ECDs Paul Foulkes and Craig Mangan, the campaign drops Plaud's wearable AI note-taker into an office where everyone has, improbably, fallen in love with meetings. Shot in a single day in Chicago, the campaign spans five :30s and four :15s, with a cast drawn from the city's improv community to keep the comedy loose, quick and lived-in. Behind the work is a small team with a long history. Lee and Paul worked as a close creative partnership from the scripts through to set, alongside Plaud's brand team, Lee Mincy, director, brand creative, and David Hamidzadah, head of marketing, Americas, who was on set for the shoot. With Drew and Renee running production and a nimble group on every side, client included, the shoot moved quickly and stayed focused on the work. Lee came up as an agency creative, leading REI's Cannes Titanium Grand Prix-winning #OptOutside and the Truth anti-tobacco campaign, and brings that experience straight into production. On Plaud, that meant a director who speaks the language of the agency and the client as fluently as the language of the set, and who draws natural, grounded performances out of his cast. Lee Einhorn commented, "Getting to work with Paul again made this one special. Wellcom Group is friends and former colleagues, so there's a shorthand and trust that let Wellcom Group get straight to the fun part: finding the right tone and making the scripts come to life. "We cast from Chicago's improv scene and gave the performers room to riff. The scripts were our starting point, but some of the best moments came from letting the actors play and discover something unexpected." Paul Foulkes, ECD at TwentyThree and Company, said, "I love working with directors who are ex-creatives and know the agency side of things. Lee gets it. He knows how to work with clients, knows when to go over and talk to them, and knows how to communicate with me and with everyone on the production side. On a job like this, one client not feeling heard can send the whole thing sideways. There was none of that here. It was a lean, nimble team, the client was every bit as nimble, and they really encouraged us to do our thing." Lee Mincy, director, brand creative at Plaud AI, said, "We came in expecting three spots and left with six. That's working with Lee Einhorn. Lee has an instinct for humour that pulls authentic, unscripted moments out of every actor - all day long. It was raining humour and we left with so many options for the edit. That, and the great collaboration, super planning, and friendly team, made shooting with Lee, Paul, and Tanya just an epic shoot day." Executive producer Drew DeGennaro added, "Lee has been a huge asset for us since we started working together. He comes from the creative side and brings that agency experience into production. He knows the business, knows how to work with clients, and knows where to give and where to push. Plaud was a small group of people who'd worked together for years coming together around a brand-new AI company, and the work speaks for itself. We're proud of every one of these spots."

Local Expertise, global recognition: FAC Marketing Management celebrates role in two international award-winning technology PR campaigns. November 4, 2026 * Dubai-based communications specialist contributed regional market expertise and Arabic-language media relations to NettResults campaigns recognized with Gold and Silver at the 2026 PRGN Best Practice Awards. DUBAI, UAE - November 2026 - FAC Marketing Management, a Dubai-based communications consultancy, is celebrating its contribution to two internationally award-winning public relations campaigns delivered in collaboration with NettResults, a global technology communications agency specializing in the Middle East. The campaigns, developed for enterprise technology company EDB and AI technology brand PLAUD, received gold and silver recognition respectively at the 2026 Public Relations Global Network (PRGN) Best Practice Awards, held in New York City. The awards recognize outstanding communications work from independent agencies around the world, with entries evaluated by experienced international public relations professionals. NettResults received the Gold Award for B2B Communications for its EDB campaign, "From Zero Presence to Permanent Presence: How EDB Made Complexity Matter," and the Silver Award for Product or Service Launches for "The Product Was the Pitch: How PLAUD Broke Through at GITEX." FAC Marketing Management supported both campaigns, contributing local market knowledge, Arabic-language media relations expertise and established regional media relationships to help translate international communications objectives into effective engagement with Middle Eastern audiences. The Value of Local Expertise in International Campaigns As international technology companies increasingly look to the Middle East for growth, successful communications require more than translating global messaging. Understanding local media expectations, cultural nuances and regional business priorities is essential to building credibility and securing meaningful engagement. The collaboration between NettResults and FAC Marketing Management brought together international technology communications strategy and specialist regional media expertise. Faten Abdulla, Founder of FAC Marketing Management, commented: "These awards are a wonderful recognition of what can be achieved when international strategy is supported by genuine local market understanding. "Arabic-language media relations is about much more than language. It requires trusted relationships, cultural awareness and an understanding of what matters to journalists and audiences across the region. "We're proud to have contributed to both campaigns and to see the work recognized by communications professionals from around the world. It's particularly rewarding to demonstrate the important role local expertise plays in helping international technology companies build their presence in the Middle East." International Recognition for Collaborative Excellence The two campaigns illustrate different communications challenges facing international technology companies entering or expanding across the region. For EDB, the focus was on building regional awareness and credibility around complex enterprise technology, helping establish the company's position in an increasingly competitive market. For PLAUD, the challenge was introducing an emerging AI technology brand to Middle Eastern audiences, using GITEX as a platform to generate visibility, media engagement and market interest. Both campaigns required international strategic direction combined with an understanding of the regional media environment. Nick Leighton, Founder and CEO of NettResults, said: "Great international campaigns are built on strong strategy and exceptional local execution. Faten and the FAC team brought valuable regional insight, Arabic-language media expertise and established relationships that helped bring both campaigns to life. "These awards are particularly meaningful because they are judged by experienced communications professionals from around the world. Executive Bulletin is delighted that the work has received international recognition, and equally pleased to acknowledge the contribution of the specialist partners who helped make it successful. "Faten's expertise is a great example of why having the right people on the ground makes such a difference when international technology companies enter the Middle East." The recognition reinforces the importance of collaboration between international communications agencies and specialist local partners in delivering campaigns that connect global business objectives with regional audiences. For FAC Marketing Management, the awards provide an opportunity to highlight the contribution of locally based communications professionals to campaigns recognized on the international stage. About FAC Marketing Management: FAC Marketing Management is a premier, full-service public relations and communications consultancy based in Dubai, United Arab Emirates. The firm specializes in delivering comprehensive, strategic marketing and brand growth solutions designed to elevate brand visibility and protect corporate reputations across the UAE and the wider region. Driven by a philosophy of connecting, creating, and impacting, FAC provides an integrated suite of services that includes media relations, professional Arabic copywriting, corporate communications, expert event planning, digital PR, social media marketing, and influencer strategy management. Backed by a dedicated team of native Arabic-speaking professionals with a deep, intuitive understanding of Middle Eastern culture, FAC blends local insights with global best practices. The agency transforms bold corporate visions into powerful narratives and measurable growth for businesses of all sizes. About NettResults: NettResults is an international public relations and marketing agency specializing in helping global technology companies enter and grow across the Middle East. With operations in the United States and the Middle East, the agency provides strategic communications, media relations, thought leadership, and integrated marketing services. Photograph Caption: Nick Leighton, Founder and CEO of NettResults, celebrates international recognition at the 2026 PRGN Best Practice Awards in New York City. FAC Marketing Management contributed regional communications and Arabic-language media relations expertise to both award-winning campaigns.