Paceline

Paceline

Activity-tracking app with wellness rewards

Overview

Paceline helps people improve preventive health by rewarding regular physical activity. Its mobile app syncs with fitness trackers to monitor elevated heart-rate workouts and awards Pacepoints that can be redeemed for discounts from 85+ wellness brands; it also offers a credit card that provides cash back on qualifying purchases. Revenue comes from brand partnerships that feature on the platform and from the credit card program. The goal is to make regular exercise easier to sustain by tying workouts to tangible rewards.

About Paceline

Simplify's Rating
Why Paceline is rated
D+
Rated D+ on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consumer Software

Fintech

Healthcare

Company Size

11-50

Company Stage

Series A

Total Funding

$34.5M

Headquarters

San Francisco, California

Founded

2019

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Simplify's Take

What believers are saying

  • Raised $29.5M Series A led by Acrew Capital in 2022 adding BlackRock's Mark McCombe.
  • Doubles cash back on runner apparel, gear, groceries via Ragnar partnership.
  • Plans dynamically priced life insurance using user activity data.

What critics are saying

  • Apple Fitness+ with Apple Card erodes value by offering cash back without heart tracking.
  • Fitbit Premium's 50M users dominate via Google Pay rewards and network effects.
  • Evolve Bank FDIC scrutiny suspends Paceline Card program per 2024 actions.

What makes Paceline unique

  • Paceline rewards elevated heart rate activities with Pacepoints redeemable for wellness discounts.
  • Paceline Card issued by Evolve Bank provides cash back on healthy purchases.
  • Paceline partners with Ragnar Relay as official credit card for runners.

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Funding

Total Funding

$34.5M

Above

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$29.5M
Paceline
$30M
Kalshi

Benefits

Health Insurance

401(k) Retirement Plan

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

-7%
PR Newswire
Sep 28th, 2022
New Survey Shows Americans Put Their Money Where Their Health Is

Study Reinforces Paceline's Rally Cry: Your Health is Your Most Valuable Asset, and You Should Be Rewarded for Pursuing It. SAN FRANCISCO, Sept. 28, 2022 /PRNewswire/ -- Paceline, the award-winning fintech-meets-fitness startup that rewards you for working out through its app and cash back credit card , today released a survey, conducted by OnePoll, revealing that seven in 10 Americans (72%) treat their health as an "investment," an asset that will gain value over time

PR Newswire
Aug 24th, 2022
Paceline Hits Its Stride: Named First Official Credit Card For Ragnar Relay

Ragnar Relay and Paceline Partner to Reward Runners for Collective Fitness Wins & the Fun of the Run. As Registration to Running Events Returns, Paceline Doubles Cash Back on Qualifying Apparel, Gear and Groceries Runners Invest in to Train, Race and Recover

Doctor Of Credit
Mar 9th, 2022
Paceline launches Paceline credit card

Paceline (fitness rewards platform) has launched the Paceline credit card issued by Evolve Bank & Trust.

Paceline
Dec 1st, 2021
Paceline launched Paceline Card on Dec 1st 21'.

It started with its rewards platform, and now Paceline is launching the Paceline Card – the credit card that pays you to be healthy.

Paceline
Jul 19th, 2021
Paceline recognized as one of the Top 50 Seed-Stage Companies to work on Jan 1st 21'.

Paceline is thrilled to announce that Paceline were selected as one of the Top 50 Seed-Stage Companies to work at in 2021!

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