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Overview
Paceline helps people improve preventive health by rewarding regular physical activity. Its mobile app syncs with fitness trackers to monitor elevated heart-rate workouts and awards Pacepoints that can be redeemed for discounts from 85+ wellness brands; it also offers a credit card that provides cash back on qualifying purchases. Revenue comes from brand partnerships that feature on the platform and from the credit card program. The goal is to make regular exercise easier to sustain by tying workouts to tangible rewards.
About Paceline
Industries
Data & Analytics
Consumer Software
Fintech
Healthcare
Company Size
11-50
Company Stage
Series A
Total Funding
$34.5M
Headquarters
San Francisco, California
Founded
2019
People at Paceline
People at Paceline who can refer or advise you
Simplify's Take
What believers are saying
- Relaunches credit card in June 2026 with 5% cash back on health spending.
- Partners with 500+ brands, expanding from 85 to capture broader fitness markets.
- Ragnar Relay partnership doubles cash back on runner gear in June 2026.
What critics are saying
- Original card discontinued Feb 2023, causing immediate revenue collapse and user churn.
- Apple API changes could block activity tracking, making rewards unclaimable in 6–12 months.
- $60 annual fee is non-competitive versus free cards, triggering mass churn after reimbursement expires.
What makes Paceline unique
- Paceline uniquely links fitness tracking with cash back rewards for preventive health.
- The app rewards 150 minutes weekly elevated heart rate with doubled cash back.
- Users earn Pacepoints redeemable for discounts from 500+ wellness brands.
- Excludes Android users by requiring Apple Watch, Garmin, or Fitbit integration.
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Funding
Total Funding
$34.5M
Above
Industry Average
Funded Over
2 Rounds
Industry standards
Benefits
Health Insurance
401(k) Retirement Plan
Remote Work Options
Growth & Insights and Company News
6 month growth
↓ -7%1 year growth
↓ -7%2 year growth
↓ -7%Study Reinforces Paceline's Rally Cry: Your Health is Your Most Valuable Asset, and You Should Be Rewarded for Pursuing It. SAN FRANCISCO, Sept. 28, 2022 /PRNewswire/ -- Paceline, the award-winning fintech-meets-fitness startup that rewards you for working out through its app and cash back credit card , today released a survey, conducted by OnePoll, revealing that seven in 10 Americans (72%) treat their health as an "investment," an asset that will gain value over time
Ragnar Relay and Paceline Partner to Reward Runners for Collective Fitness Wins & the Fun of the Run. As Registration to Running Events Returns, Paceline Doubles Cash Back on Qualifying Apparel, Gear and Groceries Runners Invest in to Train, Race and Recover
Paceline (fitness rewards platform) has launched the Paceline credit card issued by Evolve Bank & Trust.
It started with its rewards platform, and now Paceline is launching the Paceline Card – the credit card that pays you to be healthy.
Paceline is thrilled to announce that Paceline were selected as one of the Top 50 Seed-Stage Companies to work at in 2021!
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About Paceline
Industries
Data & Analytics
Consumer Software
Fintech
Healthcare
Company Size
11-50
Company Stage
Series A
Total Funding
$34.5M
Headquarters
San Francisco, California
Founded
2019
There are no jobs for Paceline right now.
Find jobs on Simplify and start your career today