Pacvue launches Pacvue Prism, powering the industry's first Agentic Commerce Grid. Pacvue Prism expands existing and recently announced integrations including ChatGPT, The Trade Desk, and adds new integrations with Pinterest, tvScientific by Pinterest, Firework, and Shopsense AI for alpha launch; Additional integrations are underway, most notably Yahoo DSP, to connect and power the industry's first Agentic Commerce Grid. CANNES, France, June 22, 2026 (GLOBE NEWSWIRE) - Pacvue today announced the launch of Pacvue Prism, a commerce-native platform that creates each brand's Agentic Commerce Grid: a single, connected view of every channel a customer touches, accountable to the results that matter to the brand. Pacvue Prism enables brands to plan, execute and measure media by combining Pacvue's market-leading retail media capabilities with new capabilities in search, programmatic, social, and frontier formats such as conversational and shoppable. The Problem The customer journey no longer follows a predictable path. People discover products on social, research through traditional search or LLMs, engage through streaming, and buy through a retailer or a social shop, often within the same session. Existing marketing tools were built for a world where awareness, consideration, and conversion were separate stages owned by separate teams. The result is fragmented measurement, siloed budgets, and a persistent inability to answer the one question every CMO is asking: what is this spend actually driving? The Agentic Commerce Grid The Agentic Commerce Grid is a brand's unified view of media performance: every channel connected to underlying commerce signals and tied to verifiable outcome metrics. It is built on each brand's own data, configured to their channel mix, and optimized for their business objectives. Pacvue Prism is the platform purpose-built to power it. "What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce," said Jason Colon, Executive Vice President of Commerce Media at Horizon Commerce. "Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution." With Pacvue Prism, enterprise brands can: * Build and operate the brand's Agentic Commerce Grid as a brand asset, configured to the brand's commerce signals, channel mix, and outcomes that matter to their business. * Deploy a unified agentic infrastructure to plan across every channel, optimizing toward the brand's business goals and continuously improving as results come in. * Make media accountable through proprietary halo measurement built on top of trusted regression modeling in addition to custom attribution, and pixel tracking that connects each media investment to a measurable and relevant outcome. * Compound performance over time by connecting to proprietary tech stacks, including data lakes & warehouses, CDPs, CRMs, and custom AI agents via MCP, so every new signal feeds back into the system and sharpens future decisions. * Activate seamlessly across search, programmatic, social, and new-frontier formats, including conversational and shoppable, through a unified Pacvue platform with an agentic experience. "I'm excited all over again by seeing Pacvue Prism, because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process," said Nic Jones, Director of Media at PetIQ. "You're no longer dealing with channel level budgets. Now you're dealing with what is the goal of these dollars. That in itself is really powerful." New-frontier formats show just how quickly commerce is moving across every format and surface. Through its integration with Firework, Lowe's connects brands to shoppable video inventory, linking these formats directly to retail product detail pages. "Commerce media is moving from channel optimization to commerce accountability," said Rahul Choraria, CEO of Pacvue. "The brands that win from here will operate at the grid level: every touchpoint connected, every dollar accountable. The Agentic Commerce Grid, powered by Pacvue Prism, will become the lens through which every CMO evaluates their business." Alpha participants are actively testing Pacvue Prism and seeing promising early results, particularly on investments like CTV, social, and brand campaigns that historically optimized for reach and impressions alone: +34% impressions, −23% CPM, +12% total sales, and +24% new-to-brand growth. "For years, marketers have managed channels," said Melissa Burdick, Co-Founder and President of Pacvue. " The next era is about managing outcomes. As discovery fragments across social, retail media, streaming, and AI, brands need an intelligence layer that connects every touchpoint to commerce. That's what Pacvue Prism was built to do." Pacvue Prism is available today to enterprise brands and agencies. To learn more or request a demo, visit pacvue.com/platform/prism. About Pacvue Pacvue is the leading Commerce Media OS, powering over $12B in advertising spend across 100+ global retail media networks including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and Citrus. Powered by industry-leading AI and real-time data, Pacvue enables over 70,000 brands and agencies to maximize advertising performance, drive incrementality, and expand reach across the commerce universe from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide excluding China. Combined with Helium 10's SMB solutions, Pacvue delivers the industry's most comprehensive platform for businesses of all sizes. Founded in 2018, Pacvue spans Seattle, Los Angeles, Chicago, New York, Washington D.C., London, Shanghai, and Tokyo. Discover more at www.pacvue.com. Media Contact Chelsea Suls Pacvue [email protected] Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. 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The Trade Desk, Pacvue, and Skai unlock unified activation and measurement across 250+ commerce media partners. April 28, 2026 By eliminating silos across channels, the integration enables advertisers to better connect, measure, and optimize full-funnel campaigns NEW YORK - (BUSINESS WIRE) - The Trade Desk, a leading global advertising technology company, today announced a new integration with Pacvue and Skai that allows mutual clients to use Pacvue and Skai services to streamline enterprise activation of programmatic advertising campaigns alongside retail media investments. The integration enables brands and agencies to manage, automate, and optimize campaigns executed on The Trade Desk within Pacvue's and Skai's enterprise commerce media platforms, helping marketers coordinate campaign workflows, reporting, and performance insights across channels while breaking down operational silos across teams and platforms. As advertisers increasingly adopt full-funnel strategies that span awareness through conversion, managing programmatic and retail media investments across fragmented platforms has become more complex. The integration with the services offered by Pacvue and Skai addresses that challenge by bringing together upper-funnel programmatic channels, such as connected TV (CTV) and digital audio, with lower-funnel commerce media investments, including retail media and search, in a centralized environment. This enables advertisers to better understand and drive true incrementality across the customer journey, rather than relying solely on last-click attribution. "Advertisers today are looking for more seamless ways to connect their media investments and drive measurable outcomes across the entire customer journey," said Matthew Fantazier, VP of Data Partnerships at The Trade Desk. "Our integrations with Pacvue and Skai make it easier for brands to coordinate and activate upper-funnel channels like CTV and digital audio with lower-funnel retail media and search - helping them drive more meaningful business outcomes beyond last-click attribution." Through the integrations with Pacvue and Skai services, advertisers can execute campaigns on The Trade Desk alongside their broader commerce media strategies within Pacvue and Skai, unlocking a more coordinated and efficient approach to full-funnel marketing. "Brands are under increasing pressure to deliver accountable performance across every channel," said Melissa Burdick, President and Co-founder of Pacvue. "As programmatic and commerce media converge, they need a unified way to plan, execute, and measure across the full funnel. Our integration with The Trade Desk enables advertisers to move beyond siloed optimization and drive more coordinated, incremental growth across the customer journey." "Marketers need a holistic view of their media investments to drive growth," said Jeff Cohen, Chief Business Development Officer at Skai. "As the industry shifts to a more agent-driven model, our integration with The Trade Desk helps brands connect upper- and lower-funnel strategies while bringing data into a consistent structure that supports real-time analysis and action across the entire funnel." With the services offered by Pacvue and Skai, brands and agencies can: * Centralize campaign execution by managing programmatic campaigns from The Trade Desk alongside retail media investments within a single platform * Access cross-channel reporting to evaluate performance across awareness, engagement, and conversion in one platform * Optimize budget allocation and pacing with improved visibility across media investments * Apply automation and governance at scale using rule-based controls and workflow tools within Pacvue and Skai * Increase operational efficiency by reducing fragmentation across platforms, teams, and retail media investments As the retail media landscape continues to expand and converge with programmatic advertising, marketers are placing greater emphasis on unified measurement, operational consistency, and scalable activation. The Trade Desk's integrations with the services offered by Pacvue and Skai reflect a shared commitment to helping brands navigate this complexity, better connect upper- and lower-funnel strategies, and work towards maximizing the incremental impact of their media investments. The integration with Pacvue and Skai services are expected to be available to mutual clients in the third quarter of 2026. About The Trade Desk The Trade Desk(TM) is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow The Trade Desk on Facebook, X, and LinkedIn. This content release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to expectations concerning matters that (a) are not historical facts, (b) predict or forecast future events or results, or (c) embody assumptions that may prove to have been inaccurate, including statements relating to industry and market trends and the Company's growth. When words such as "believe," "expect," "anticipate," "will," "outlook" or similar expressions are used, the Company is making forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give readers any assurance that such expectations will prove correct. These forward-looking statements involve risks, uncertainties and assumptions, which makes it difficult to evaluate the demands and expectations of clients and the ability to attract and retain clients, and the potential that business plans or partnerships may not materialize as anticipated. The actual results may differ materially from those anticipated in the forward-looking statements as a result of numerous factors, many of which are beyond the control of the Company. These are disclosed in the Company's reports filed from time to time with the Securities and Exchange Commission, including its most recent Form 10-K and any subsequent filings on Forms 10-Q or 8-K, available at www.sec.gov. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this content release. The Company does not intend to update any forward-looking statement contained in this content release to reflect events or circumstances arising after the date hereof. Contacts. Media Farshad Hash Communications The Trade Desk [email protected]