Pacvue launches Pacvue Prism, powering the industry's first Agentic Commerce Grid. Pacvue Prism expands existing and recently announced integrations including ChatGPT, The Trade Desk, and adds new integrations with Pinterest, tvScientific by Pinterest, Firework, and Shopsense AI for alpha launch; Additional integrations are underway, most notably Yahoo DSP, to connect and power the industry's first Agentic Commerce Grid. CANNES, France, June 22, 2026 (GLOBE NEWSWIRE) - Pacvue today announced the launch of Pacvue Prism, a commerce-native platform that creates each brand's Agentic Commerce Grid: a single, connected view of every channel a customer touches, accountable to the results that matter to the brand. Pacvue Prism enables brands to plan, execute and measure media by combining Pacvue's market-leading retail media capabilities with new capabilities in search, programmatic, social, and frontier formats such as conversational and shoppable. The Problem The customer journey no longer follows a predictable path. People discover products on social, research through traditional search or LLMs, engage through streaming, and buy through a retailer or a social shop, often within the same session. Existing marketing tools were built for a world where awareness, consideration, and conversion were separate stages owned by separate teams. The result is fragmented measurement, siloed budgets, and a persistent inability to answer the one question every CMO is asking: what is this spend actually driving? The Agentic Commerce Grid The Agentic Commerce Grid is a brand's unified view of media performance: every channel connected to underlying commerce signals and tied to verifiable outcome metrics. It is built on each brand's own data, configured to their channel mix, and optimized for their business objectives. Pacvue Prism is the platform purpose-built to power it. "What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce," said Jason Colon, Executive Vice President of Commerce Media at Horizon Commerce. "Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution." With Pacvue Prism, enterprise brands can: * Build and operate the brand's Agentic Commerce Grid as a brand asset, configured to the brand's commerce signals, channel mix, and outcomes that matter to their business. * Deploy a unified agentic infrastructure to plan across every channel, optimizing toward the brand's business goals and continuously improving as results come in. * Make media accountable through proprietary halo measurement built on top of trusted regression modeling in addition to custom attribution, and pixel tracking that connects each media investment to a measurable and relevant outcome. * Compound performance over time by connecting to proprietary tech stacks, including data lakes & warehouses, CDPs, CRMs, and custom AI agents via MCP, so every new signal feeds back into the system and sharpens future decisions. * Activate seamlessly across search, programmatic, social, and new-frontier formats, including conversational and shoppable, through a unified Pacvue platform with an agentic experience. "I'm excited all over again by seeing Pacvue Prism, because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process," said Nic Jones, Director of Media at PetIQ. "You're no longer dealing with channel level budgets. Now you're dealing with what is the goal of these dollars. That in itself is really powerful." New-frontier formats show just how quickly commerce is moving across every format and surface. Through its integration with Firework, Lowe's connects brands to shoppable video inventory, linking these formats directly to retail product detail pages. "Commerce media is moving from channel optimization to commerce accountability," said Rahul Choraria, CEO of Pacvue. "The brands that win from here will operate at the grid level: every touchpoint connected, every dollar accountable. The Agentic Commerce Grid, powered by Pacvue Prism, will become the lens through which every CMO evaluates their business." Alpha participants are actively testing Pacvue Prism and seeing promising early results, particularly on investments like CTV, social, and brand campaigns that historically optimized for reach and impressions alone: +34% impressions, −23% CPM, +12% total sales, and +24% new-to-brand growth. "For years, marketers have managed channels," said Melissa Burdick, Co-Founder and President of Pacvue. " The next era is about managing outcomes. As discovery fragments across social, retail media, streaming, and AI, brands need an intelligence layer that connects every touchpoint to commerce. That's what Pacvue Prism was built to do." Pacvue Prism is available today to enterprise brands and agencies. To learn more or request a demo, visit pacvue.com/platform/prism. About Pacvue Pacvue is the leading Commerce Media OS, powering over $12B in advertising spend across 100+ global retail media networks including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and Citrus. Powered by industry-leading AI and real-time data, Pacvue enables over 70,000 brands and agencies to maximize advertising performance, drive incrementality, and expand reach across the commerce universe from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide excluding China. Combined with Helium 10's SMB solutions, Pacvue delivers the industry's most comprehensive platform for businesses of all sizes. Founded in 2018, Pacvue spans Seattle, Los Angeles, Chicago, New York, Washington D.C., London, Shanghai, and Tokyo. Discover more at www.pacvue.com. Media Contact Chelsea Suls Pacvue [email protected] Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. 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Pacvue launches MCP server, making commerce media data accessible across enterprise AI tools. Report MCP, the first capability available through Pacvue's MCP server, lets brands and agencies pull advertising data across Amazon, Walmart, Instacart, and more directly from the AI tools they already use. Pacvue announced today the launch of its MCP server, embracing emerging open standards that will help enterprise teams seamlessly connect commerce media data with AI tools like ChatGPT, Copilot, Gemini, and Claude. MCP (Model Context Protocol) is a protocol - an open standard originally developed by Anthropic that defines how AI models communicate with external tools and data sources. Launching MCP means Pacvue's existing platform has been built to be MCP-compatible, so AI agents can connect to it natively using the protocol. Enterprise AI adoption has accelerated quickly, with commerce media teams increasingly using AI tools for analysis, reporting, and decision-making. Yet for many teams, the reporting work that feeds into those workflows still requires navigating separate platforms, configuring reports, and manually exporting files. As enterprise AI stacks take shape, the expectation is straightforward: data should be reachable wherever workflows happen. Report MCP, the first capability available through Pacvue's MCP server, enables brands and agencies to pull Pacvue advertising reports directly from the AI tools they already use, through simple plain-language requests. "The way enterprise teams work is changing. AI tools are becoming a primary surface for analysis, decision-making, and execution, which means commerce media data needs to be accessible where those teams already operate," said Sunava Dutta, Chief Product Officer at Pacvue. "Pacvue's MCP server, based on the Model Context Protocol, creates a secure way for AI assistants and enterprise workflows to interact with commerce media reporting data. Report MCP is an important foundation for a broader roadmap that will expand how AI connects to commerce media intelligence and execution." May 15, 2026 Prev Next 1 of 42,938 Report MCP is built on Pacvue's existing reporting infrastructure, which means the report types, permissions, and data access teams rely on today are already there, with no new reports to build and no separate access to configure. It connects to the full set of platforms available through Pacvue's My Report engine - including Amazon, Walmart, Instacart, Kroger, Target, Sam's Club, Chewy, DoorDash, eBay, Bol, Mercado Libre, Criteo, and Citrus - with new platforms and report fields picked up automatically as they are added to Pacvue. Teams request the data they need in plain language and receive results as a formatted report, delivered directly in the AI tool where they are already working. The result is faster access to the data that drives decisions, without the overhead of switching platforms or rebuilding workflows from scratch. With Pacvue's MCP server, brands and agencies can: * Get exactly the data they need using simple plain-language requests without manually configuring reports and receive a formatted CSV or Excel file in return. * Access data across more than a dozen retail media networks today, with coverage that expands automatically as new platforms are added. * Pull the report types that drive day-to-day work - like campaign performance, keywords and search terms, share of voice, inventory, and more - and get results delivered directly in their preferred AI tool. * Connect from Claude, ChatGPT, Cursor, VS Code, or any MCP-compatible client, with the option to build internal agent integrations using the same endpoint. Report MCP is generally available now, with additional Pacvue MCP capabilities already in development. The launch of Pacvue's MCP capabilities reflects a broader commitment to open, connected commerce media infrastructure. As enterprise teams build more sophisticated AI workflows, Pacvue is focused on ensuring commerce media data and execution capabilities are not only part of that ecosystem, but are accessible, trustworthy, and built for scale.

Pacvue, an AI-powered commerce media platform, has become a technology partner for ads in ChatGPT, enabling brands to launch and manage advertising campaigns within the AI chatbot. Kepler is the inaugural agency partner, activating campaigns for over ten brands through Pacvue's integration. The partnership allows advertisers to manage ChatGPT campaigns alongside retail media channels like Amazon, Walmart and Target from a single platform. Pacvue's integration provides enterprise-grade capabilities including attribution measurement, cross-channel management and AI-powered insights. Pacvue currently powers 12% of global retail media ad spend and serves over 70,000 brands and agencies across 100+ marketplaces. The integration positions brands to reach shoppers during decision-making moments in ChatGPT whilst maintaining the measurement and automation capabilities they use across other commerce media channels.