Paleovalley & Wild Pastures

Paleovalley & Wild Pastures

Nutrition and regenerative food brands

Overview

Paleovalley & Wild Pastures is a consumer health and food company operating the Paleovalley and Wild Pastures brands. The company sells nutritional supplements and pantry products alongside a subscription service for meat sourced from regenerative farms. It serves health-conscious households, online shoppers, and customers seeking animal-based food and wellness products. Its operating model centers on direct-to-consumer brands coordinating product development, sourcing, e-commerce, fulfillment, and member service. Teams work across nutrition, product development, sourcing, e-commerce, marketing, operations, logistics, and customer support.

About Paleovalley & Wild Pastures

Simplify's Rating
Why Paleovalley & Wild Pastures is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Wisconsin

Founded

2013

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Simplify's Take

What believers are saying

  • Hartford Athletic renewed Paleovalley sponsorship in April 2026, preserving consumer visibility.
  • Simplify listed March 2026 openings across Mesa, Clinton, Marysville, Commerce City, and remote.
  • Arkansas expansion promised 20 jobs and $14 million investment, signaling continued operating scale.

What critics are saying

  • ERC filed Proposition 65 notices on June 3 and 12, 2026 against PaleoValley LLC.
  • Those notices target Supergreens, Turmeric Complex, Beef Liver, and Apple Cider Vinegar Complex.
  • If warnings or reformulations drag, California sales and trust across both brands erode.

What makes Paleovalley & Wild Pastures unique

  • Paleovalley and Wild Pastures sell regenerative, whole-food products under one family-owned brand.
  • Wild Pastures expanded into a 138,000-square-foot Clinton, Arkansas facility in 2024.
  • Paleovalley launched Omega-3 Complex in July 2026, extending whole-food supplement breadth.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Disability Insurance

Life Insurance

401(k) Retirement Plan

401(k) Company Match

Flexible Work Hours

Company News

Hartford Athletic
Apr 9th, 2026
Fueling the Green & blue: Hartford Athletic announces renewal of partnership with Paleovalley.

Fueling the Green & blue: Hartford Athletic announces renewal of partnership with Paleovalley. Hartford Athletic is excited to announce the renewal of its kind partnership with health food company Paleovalley. The partnership, started last October, has been crucial in supplying Hartford Athletic with the fuel they need to succeed. In addition to being its front of training kit sponsor, the family-owned company will continue playing an important part in fueling this season's team by providing protein bars for the Boys in Green. Paleovalley is known for its commitment to real, whole-food ingredients and uncompromising quality standards. Every product is thoughtfully sourced, free from unnecessary additives, and crafted to deliver functional nutrition in its most natural form. The brand partners with farmers who prioritize regenerative agriculture and ethical practices, reinforcing a shared commitment to long-term health for both people and the planet. From gut-friendly protein powders and naturally fermented beef sticks, to superfood packed supplements, Paleovalley offers a range of products designed to fuel active lifestyles at every level. "We've loved being part of Hartford Athletic's journey and seeing firsthand the level of commitment this team brings every day," said Kellie Parkerson, Director of Marketing at Paleovalley. "For us, this partnership goes beyond just fueling performance - it's about supporting athletes with real food they can trust and being part of something bigger than themselves. We're excited to continue building on that momentum this season." More information about Paleovalley and its full product lineup can be found here.

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