Overview
Palette Media manages social media creators and runs a marketing agency that plans influencer campaigns for brands and organizations. Its talent managers represent personalities on TikTok, Instagram, YouTube and other social platforms, arranging brand partnerships, product launches and other opportunities that grow each creator's business. The agency side matches paying clients with suitable creators, then handles strategy, content production, paid distribution and campaign measurement. Agency clients range from startups and household brands to nonprofits and advocacy organizations. Palette was founded in 2020 and is headquartered in New York City.
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Simplify's take
What believers are saying
- Year-end is protected: Palette lists 11 holidays plus a two-week holiday closure at the end of each calendar year.
- Some roles are location-flexible: Palette's Recruiting Sourcer and Senior Director of Distribution openings are full-time remote US jobs.
- Managed talent carries commercial weight: Palette says its creator roster has earned over $100 million since the company began.
What critics are saying
- No formal sales team exists yet: Palette's politics and corporate-affairs sales director, remote US full-time, must build one.
- Off-hours work is expected: Palette's remote US contract Influencer Talent Coordinator should handle necessary requests around the clock.
- Thin operations support: Palette's Revenue Operations Manager, full-time US remote, is its first, a department of one for now.
What makes Palette Media unique
- Palette also handles rights deals: its distribution services secure content licensing rights for both client brands and creators.
- Campaign casting reaches past its own roster: Palette sources creators through traditional and digital talent agencies for client projects.
- Palette runs a corporate affairs and politics practice, hiring a remote, US-based, full-time director for clients' reputation and policy communications.
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