Palta

Palta

Health tech apps with AI coaching

About Palta

Simplify's Rating
Why Palta is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

AI & Machine Learning

Healthcare

Company Size

11-50

Company Stage

Series B

Total Funding

$139M

Headquarters

London, United Kingdom

Founded

2016

Overview

Palta creates health and well-being apps and products for a global audience, partnering with founders to turn ideas into practical health solutions. Its lineup includes Flo (period-tracking for women's health), Simple (flexible health guidance), Zing Coach (AI-powered fitness coaching), and Prisma Labs (photo and video editing); Palta Labs experiments with new well-being ideas. Revenue comes from a freemium model where apps are free to download and offer premium features or services. Palta differentiates itself through a diverse, globally reached health-tech portfolio and collaboration with creators to scale ideas, aiming to improve health outcomes worldwide.

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Simplify's Take

What believers are saying

  • Telehealth partnerships enable seamless AI coaching consultations.
  • Wearable integrations boost Zing accuracy with biometric data.
  • Mental health expansion leverages 100M+ user base.

What critics are saying

  • Apple Fitness+ erodes Zing's market in 12-24 months.
  • EU DSA enforcement cuts data monetization in 12-18 months.
  • Portfolio fragmentation causes insolvency in 24-36 months.

What makes Palta unique

  • Palta co-founds health startups like Flo with 56 million users.
  • AI coach Avo in Simple drove 6.4 million pounds lost in 2023.
  • Zing Coach delivers hyperpersonalized workouts to 1M+ users.

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Funding

Total Funding

$139M

Above

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$65M
Substack
$100M
ClickUp
$100M
Palta

Benefits

Flexible Work Hours

Hybrid Work Options

Unlimited Paid Time Off

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

-4%

2 year growth

-2%
Gulf & Main Magazine
Apr 30th, 2025
Pallie AI Raises $2M for Wellbeing

Pallie AI, a company developing an AI-powered companion to combat loneliness and improve wellbeing, has raised $2 million in pre-seed funding led by True Ventures, with participation from Palta. The funding will enhance Pallie's AI capabilities, expand wellness programs, and scale globally. Pallie integrates into messaging platforms, offering personalized wellness support using Apple Health data. The AI engages users in natural conversations, acting as a friend and wellness coach.

Athletech News
Jun 20th, 2024
Zing Coach Raises $10M for Feature-Packed AI Fitness App

That's the idea behind Zing Coach, a fitness app backed by health tech company Palta, which just raised $10 million in equity and debt financing in a Series A funding round.

AOL
Feb 17th, 2024
Health and wellness apps maker Palta raises $100M Series B led by VNV Global

Health and wellness apps startup Palta has raised $100 million in a Series B round led by Per Brilioth at VNV Global, with the participation of Target Global and other existing and new investors.

Scede
Feb 17th, 2022
Palta partners with Founders Asset Management LLC

Palta partners with ambitious Founders and exceptional people to transform great ideas into life-changing products that make a positive impact on a global level.

The Jerusalem Post
Aug 23rd, 2021
Palta partners with Ruderman Family Foundation

The inclusive fashion brand Palta partnered with the Ruderman Family Foundation to design the official uniform for the Israeli Paralympic Games team.

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