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Overview
Palta creates health and well-being apps and products for a global audience, partnering with founders to turn ideas into practical health solutions. Its lineup includes Flo (period-tracking for women's health), Simple (flexible health guidance), Zing Coach (AI-powered fitness coaching), and Prisma Labs (photo and video editing); Palta Labs experiments with new well-being ideas. Revenue comes from a freemium model where apps are free to download and offer premium features or services. Palta differentiates itself through a diverse, globally reached health-tech portfolio and collaboration with creators to scale ideas, aiming to improve health outcomes worldwide.
About Palta
Industries
Data & Analytics
Consumer Software
AI & Machine Learning
Healthcare
Company Size
11-50
Company Stage
Series B
Total Funding
$139M
Headquarters
London, United Kingdom
Founded
2016
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Simplify's Take
What believers are saying
- More than 100 million active users support cross-selling across Palta’s portfolio.
- Five million-plus paid subscribers create a strong subscription monetization base.
- AI personalization can deepen retention in coaching, fertility, and wellness products.
What critics are saying
- Apple and Google policy changes can compress Flo’s subscription margins quickly.
- Paid acquisition costs rise as wellness advertisers crowd Meta and TikTok.
- Zing faces commoditization from platform-level AI coaching from Apple, Google, and OpenAI.
What makes Palta unique
- Flo is Palta’s flagship women’s-health app with global scale and clinical credibility.
- Simple and Zing extend Palta into nutrition and AI fitness coaching.
- Prisma Labs adds consumer AI imaging expertise beyond health and wellness.
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Funding
Total Funding
$139M
Above
Industry Average
Funded Over
3 Rounds
Industry standards
Benefits
Flexible Work Hours
Hybrid Work Options
Unlimited Paid Time Off
Growth & Insights and Company News
6 month growth
↓ -8%1 year growth
↑ 2%2 year growth
↓ -2%Pallie AI, a company developing an AI-powered companion to combat loneliness and improve wellbeing, has raised $2 million in pre-seed funding led by True Ventures, with participation from Palta. The funding will enhance Pallie's AI capabilities, expand wellness programs, and scale globally. Pallie integrates into messaging platforms, offering personalized wellness support using Apple Health data. The AI engages users in natural conversations, acting as a friend and wellness coach.
That's the idea behind Zing Coach, a fitness app backed by health tech company Palta, which just raised $10 million in equity and debt financing in a Series A funding round.
Health and wellness apps startup Palta has raised $100 million in a Series B round led by Per Brilioth at VNV Global, with the participation of Target Global and other existing and new investors.
Palta partners with ambitious Founders and exceptional people to transform great ideas into life-changing products that make a positive impact on a global level.
The inclusive fashion brand Palta partnered with the Ruderman Family Foundation to design the official uniform for the Israeli Paralympic Games team.
Palta is Hiring for 1 Jobs on Simplify!
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About Palta
Industries
Data & Analytics
Consumer Software
AI & Machine Learning
Healthcare
Company Size
11-50
Company Stage
Series B
Total Funding
$139M
Headquarters
London, United Kingdom
Founded
2016
Palta is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today