U.S. Direct Selling Association honors 2026 DSA Award winners. The U.S. Direct Selling Association (DSA) today announced the winners of the 2026 DSA Awards, recognizing seven companies for achievements in business operations, advocacy, marketing, partnerships, product development, technology, and community service. This year's program drew more than 30 entries, with 20 DSA member-company executives and Direct Selling Education Foundation (DSEF) Fellows serving as judges. "These winners reflect the work it takes to earn the confidence of customers and independent sellers," said Dave Grimaldi, president and CEO of DSA. "They are investing in better tools, stronger business practices, and the relationships that make direct selling work. We're proud to recognize their teams and share what they've accomplished with the rest of the channel." 2026 DSA Award winners are: OMNILIFE's OMNIBOT gives Independent Business Owners access to approved product, pricing, and business information through WhatsApp. The conversational assistant delivers answers tailored to a user's market and language, replacing searches across scattered documents with readily available guidance. OMNILIFE reports more than 70,000 consultations each month across more than 20 countries and markets, helping sellers provide consistent information in everyday customer conversations. Immunotec's GLOW: The Glutathione Social Club connected wellness education with an immersive brand experience designed for social sharing. The two-day event brought together approximately 500 attendees and 73 creators, combining expert discussions, product discovery, and wellness activities. The campaign generated approximately 800 pieces of organic social content, extending its reach beyond the event and creating material for continued marketing and customer engagement. PayQuicker is recognized for long-term partnerships that improve commission payments and support international expansion. Its work has helped 4Life modernize payouts in Latin America, Immunotec expand its European presence, and Shaklee maintain payment continuity through business transitions and entry into new markets. These partnerships demonstrate how payment services can evolve alongside direct selling companies while improving independent sellers' access to their earnings. Hy Cite's Royal Prestige(R) MultiPan brings 11 cooking functions into one stainless-steel cookware system, combining integrated steaming and straining with stovetop-to-oven versatility. Designed to simplify meal preparation and reduce the need for multiple cookware pieces, the product generated more than $10 million in distributor purchases from January 2025 through April 2026, according to the company. Pampered Chef's Lead Lists uses artificial intelligence and machine learning to help consultants identify and prioritize customers most likely to host a party or become a consultant. By turning customer relationships, purchase history, and engagement data into practical outreach recommendations, the program reduces manual list preparation. Pampered Chef reports approximately 25,000 bookings and estimates more than $13 million in incremental revenue from the program. Herbalife's AI-Driven Compliance Work Transformation combines AI-assisted monitoring, case documentation, and staff training across more than 90 markets. The program helps compliance teams identify potential issues and produce more consistent records while retaining human review for enforcement decisions. Herbalife reports that AI-assisted workflows reduced case documentation time from approximately 15 minutes to less than one minute, allowing investigators to devote more attention to matters requiring their judgment. Sunrider International's partnership with Engage Now Africa supports maternal and child healthcare, nutrition, education, and economic self-reliance in Ethiopia, Ghana, and Sierra Leone. Over five years, the partnership has funded healthcare facilities, childhood malnutrition programs, and literacy and vocational training. A three-acre teaching farm in Sierra Leone extends that work by providing mothers with agricultural and nutrition training to strengthen household food security. "There is value in seeing how another company approached a challenge," Grimaldi added. "These awards make that work visible. When members share what they have learned, the benefits reach beyond the winning companies."

How Pampered Chef went from vision to value in just 90 days. Bloomreach Case Study Marketing Automation Enterprise Marketing Customer Data Platform 3 mins read For more than 40 years, Pampered Chef has been bringing people together around the dinner table. Supporting their beloved kitchen tools and engaging cooking parties is a highly complex, dual-pronged business model. Pampered Chef sells direct-to-customer and relies heavily on a massive network of independent consultants who sell directly to customers via hosted virtual and in-person events. When faced with the impending end-of-life of their legacy Salesforce Marketing Cloud environment, Pampered Chef needed to move fast. They needed a more modern, marketer-friendly platform capable of advanced behavioral segmentation, and they needed it before their legacy system shut-down. The challenge? They had exactly 90 days to complete this massive migration, and it had to be done right in the middle of Q4, the busiest shopping season of the year. Pampered Chef turned to Bloomreach and IM Digital to manage the transition. The challenge: complexity on a strict deadline. Pampered Chef's requirements went far beyond a standard platform migration. Their legacy system had become restrictive, leading to dormant customer journeys and a reliance on IT to execute marketing campaigns. IM Digital needed to transition them to Bloomreach, a leading Customer Data Platform and marketing automation engine, to achieve faster time-to-market and integrate AI into their marketing workflows. However, the unique consultant-led business model added incredible complexity: * Dual-Audience Architecture: IM Digital had to migrate standard D2C transactional and lifecycle programs, while simultaneously engineering automations capable of handling consultant-led communications. * Decentralized Data: Consultants manage their own communications to external recipient lists acquired through word-of-mouth and private parties. * Internal Motivation Engine: IM Digital needed to migrate and improve the complex lifecycle programs designed to promote, inspire, and motivate the independent consultants to hit their sales goals. * Massive Scale: The migration included over 120 unique email templates and more than 50 automated programs operating across two distinct geographic regions. The solution: agile execution meets elite technical excellence. Operating under IM Digital's agile delivery framework, its cross-functional Retention Marketing team worked as a seamless extension of the Pampered Chef team, ensuring data integrity and mitigating risk during the high-stakes Q4 window. Instead of replicating old processes in a new tool, IM Digital engineered a unified data architecture within Bloomreach connecting direct customers and consultant networks. IM Digital streamlined workflows, rebuilt 120+ templates for dynamic rendering, and mapped out complex automation logic that empowered both corporate marketers and independent consultants to communicate effectively. The results: delivering immediate value. In 90 days, IM Digital successfully launched Pampered Chef on Bloomreach, meeting the Q4 deadline without disrupting critical holiday revenue streams. The migration transformed their marketing operations: * Restored Revenue Opportunities: The real victory was reviving highly profitable customer lifecycle journeys that had been abandoned due to the sheer complexity and limitations of their legacy provider. * Lower Total Cost of Ownership (TCO): By consolidating their stack and reducing technical debt, Pampered Chef achieved a much lower TCO while vastly expanding their capabilities. * Advanced AI & Personalization: Pampered Chef now uses Bloomreach's AI architecture for hyper-personalized product recommendations, predictive analytics, and deep behavioral segmentation based on actions far beyond the initial purchase. * Empowered Marketers: The marketing team is no longer bottlenecked by technical constraints, allowing them to be in-market faster and drive agile, data-driven campaigns. Pampered Chef's migration proves a focused partnership can modernize complex enterprise architectures rapidly and securely. Michael Moore Director of Lifecycle Marketing With two decades of agency experience and expertise across email, SMS, on-site personalization, leads a team that builds scalable lifecycle programs that drive revenue and improve customer experience helping clients move from fragmented execution to strategic, data-driven lifecycle marketing.