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About Parabola
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Series B
Total Funding
$34.3M
Headquarters
San Francisco, California
Founded
2017
Overview
Parabola automates complex eCommerce and retail workflows with a no-code platform. Users build automated data flows without writing code, connecting data sources via APIs to perform tasks such as real-time inventory updates, packing list generation, and order forecasts. Workflows are created with a drag-and-drop interface and run automatically to move data between systems, trigger actions, and schedule tasks. The company differentiates itself by focusing on easy-to-build, scalable automation specifically for eCommerce, serving both small online retailers and large platforms, and offering API integrations for seamless data transfer. Parabola’s goal is to help retailers increase efficiency, reduce manual work, and scale operations through maintainable, automated processes on a subscription-based model.
Simplify's Take
What believers are saying
- Vertical-specific automation templates for eCommerce and retail operations capture underserved mid-market segment demand.
- Embedded CSV import workflows represent untapped SaaS product integration opportunity for user-facing data onboarding.
- Spreadsheet-database hybrid expansion integrates deeper database functionality to compete with Airtable consolidation trend.
What critics are saying
- Zapier dominates simple workflow automation with superior integrations, forcing customer switching within 6–12 months.
- Airtable captures eCommerce clients with hybrid spreadsheet-database workflows undercutting Parabola's data flows.
- Native AI automations in Shopify and BigCommerce eliminate need for Parabola's order forecasts and inventory updates.
What makes Parabola unique
- AI-powered transformation steps (Categorize, Extract, Experiment with GPT) outpace competitors like Zapier and Make.
- Complex data transformation logic for multi-dataset joins and calculations differentiates from simple A-to-B automation tools.
- Visual drag-and-drop canvas enables non-technical teams to build intricate workflows without engineering resources.
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Funding
Total Funding
$34.3M
Below
Industry Average
Funded Over
4 Rounds
Industry standards
Benefits
Health Insurance
Company Equity
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↓ -2%On June 28, 2023, Parabola, a collaborative data tool enabling non-technical teams to automate solutions for manual, spreadsheet-based processes, announced a $24 million Series B funding round led by OpenView, with participation from existing investors Matrix and Thrive Capital.
Parabola raised a $24 million Series B led by OpenView!
Parabola, a San Francisco, CA-based provider of a collaborative data tool enabling non-technical teams to automate solutions for manual processes, raised $24M in Series B funding.The round was led by OpenView, with participation from existing investors Matrix and Thrive Capital. Additional new investors included Flexport, Webflow, and the founders of Harry’s, Warby Parker, and Allbirds. OpenView’s Blake Bartlett will join the Parabola Board of Directors.The company intends to use the funds to expand its product capabilities and grow its team.Led by Alex Yaseen, Founder and CEO, Parabola provides a solution for businesses of all shapes and sizes to extract, analyze, categorize and experiment with data to solve real use cases, as well as to improve operations, and drive revenue. With collaboration and documentation capabilities, users leverage Parabola’s drag-and-drop interface to access, manipulate, and act on their data, regardless of where it lives.Parabola serves companies like Flexport, Sonos, Uber Freight and Durex.FinSMEs28/06/2023
Recently, Parabola Labs, Inc. released AI transform steps, powered by GPT: Categorize with AI, Extract with AI, and Experiment with AI.
Today, Parabola Labs, Inc. is thrilled to introduce Table Views.
Parabola is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Parabola
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Series B
Total Funding
$34.3M
Headquarters
San Francisco, California
Founded
2017
Parabola is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today