Zapier

Zapier

Automation platform for web application workflows

About Zapier

Simplify's Rating
Why Zapier is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Consumer Software

Enterprise Software

Company Size

1,001-5,000

Company Stage

Seed

Total Funding

$1.3M

Headquarters

San Francisco, California

Founded

2011

Overview

Zapier is an automation platform designed to connect various web applications, helping users streamline their workflows and improve productivity. It allows small to medium-sized businesses and individual professionals to automate repetitive tasks without needing technical skills. Users can create 'Zaps,' which are automated workflows that link different applications to perform specific tasks. Zapier operates on a subscription-based model, offering different pricing tiers based on the number of Zaps and tasks a user requires. This model generates revenue through subscriptions that provide access to advanced features and higher usage limits. Zapier's goal is to make automation accessible to everyone, enabling users to save time and focus on more important work.

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI tools boosts Zapier's potential for strategic partnerships.
  • Zapier's extensive app integrations position it well in the expanding automation market.
  • Increased productivity from AI tools aligns with Zapier's mission to streamline workflows.

What critics are saying

  • Rising competition from AI meeting assistants may impact Zapier's market share.
  • The rapid growth of AI tools could set higher expectations for Zapier's features.
  • Shifts in demand towards AI tools in key sectors may challenge Zapier's relevance.

What makes Zapier unique

  • Zapier offers a no-code platform for automating workflows across 7,000+ apps.
  • Zapier's subscription model caters to small and medium-sized businesses with flexible pricing tiers.
  • Zapier empowers users to automate tasks without technical skills, enhancing accessibility.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$1.3M

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Work from anywhere

Competitive salary & bonus program

PTO

Health, dental, & vision coverage

Retirement plan with company match

Stock options

2 annual company retreats

Parental leave

Home office setup stipend

Professional development allowance

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-3%

2 year growth

1%
WordPress Themes
Jul 13th, 2025
How to Integrate WordPress with Zapier

How to integrate WordPress with Zapier.

Tech in Asia
Jun 13th, 2025
Ai Note-Taking App Fireflies.Ai Hits $1B Valuation

👩‍🍳 How we use AI at Tech in Asia, thoughtfully and responsibly.🧔‍♂️ A friendly human may check it before it goes live. More news hereFireflies.ai, an AI-powered meeting assistant, has surpassed a valuation of US$1 billion after its first tender offer.This offer aims to provide liquidity for 10% to 15% of its early team members, according to the company.The San Francisco-based startup partnered with Perplexity to launch “Talk to Fireflies,” a tool for real-time voice-activated web searches in meetings.Its platform is used by 75% of Fortune 500 companies and over 20 million users in 500,000 organizations worldwide.The company has been profitable since 2023 and achieved triple-digit growth without raising primary capital since 2021.Fireflies.ai will soon launch multilingual support and AI voice agents to improve its search features and join meetings for users.🔗 Source: YourStory🧠 Food for thought1️⃣ Fireflies.ai’s exceptional capital efficiency bucks unicorn trendsFireflies.ai has achieved unicorn status while following an unusually capital-efficient path compared to most AI startups.The company raised just $5 million in seed funding in 2019 led by Canaan Partners and has not raised primary capital since 2021, according to the original news piece and their funding history1.This stands in stark contrast to the typical AI startup trajectory, which often involves multiple large funding rounds before reaching profitability.Fireflies’ ability to maintain profitability since 2023 while achieving triple-digit year-over-year growth demonstrates how some AI companies can reach scale without continuously raising venture capital.This efficiency likely contributed to the company’s ability to offer liquidity to early employees through the tender offer while maintaining control over its strategic direction.2️⃣ AI meeting assistant market rapidly expanding amid workplace transformationFireflies.ai’s growth reflects broader expansion in the AI meeting assistant category, which is projected to grow from $1.95 billion in 2023 to $11.88 billion by 2031, representing a 25.60% CAGR2.This market acceleration is driven by the rise of remote work and the increasing need for efficient virtual collaboration tools, with particular demand from finance, healthcare, and education sectors seeking to enhance productivity3.The integration of advanced natural language processing capabilities has transformed what these tools can accomplish, evolving from simple transcription to interactive assistants that can provide real-time information and insights2.While Fireflies currently serves 20 million users across 500,000+ organizations, the total addressable market remains substantial as companies continue to invest in AI tools, with McKinsey research showing that 92% of companies plan to increase AI investments4.Fireflies’ partnership with Perplexity for real-time search capabilities represents a growing trend of specialized AI tools combining capabilities to create more comprehensive workplace solutions.3️⃣ Productivity gains driving employee adoption of AI meeting toolsThe rapid user growth of Fireflies.ai (8x increase over 18 months) aligns with broader workplace trends showing strong employee receptivity to AI productivity tools.Research indicates approximately 80% of employees using AI tools report increased productivity, particularly for tasks like writing and data analysis that are common in meeting contexts5.This productivity boost occurs because AI meeting assistants automate routine tasks like note-taking and information retrieval, allowing employees to focus on more strategic aspects of meetings, addressing a key pain point in workplace efficiency.AI assistants like Fireflies can save an estimated 50% of time previously spent on administrative meeting tasks, making them particularly valuable in knowledge worker environments where meeting time consumes significant portions of the workday6.The integration of these tools with existing platforms (Zoom, Google Meet, Microsoft Teams) has been crucial for adoption, as it minimizes workflow disruption while maximizing productivity benefits

Getro
Jun 10th, 2025
How to Build Network Automations with Getro + Zapier

So you heard the news, Getro now integrates with Zapier.

AtWork
Jun 8th, 2025
Unlocking the Power of Automation: How Atwork Integrates Seamlessly with Make, Zapier, and n8n

Unlocking the power of automation: how Atwork integrates seamlessly with Make, Zapier, and n8n.

Quilgo
May 30th, 2025
Introducing Quilgo + Zapier: Smarter Workflows for Smarter Testing

Quilgo now integrates with Zapier, enabling powerful automation between your assessments and over 7,000 apps and platforms.

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