Zapier is a software service that helps people connect different web apps so they can automate repetitive tasks. It works by letting users build
Work here?Claim your company
Industries
Company Size
1,001-5,000
Company Stage
Seed
Total Funding
$1.4M
Headquarters
San Francisco, California
Founded
2011
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?
Total Funding
$1.4M
Below
Industry Average
Funded Over
2 Rounds
Industry standards
Work from anywhere
Competitive salary & bonus program
PTO
Health, dental, & vision coverage
Retirement plan with company match
Stock options
2 annual company retreats
Parental leave
Home office setup stipend
Professional development allowance
Zapier explores extra pay for employees driving AI gains. Zapier has planned a compensation pilot for select marketing employees driving AI gains, raising questions for CIOs about rewards and retention. Published: 08 Oct 2026 Zapier is developing a compensation pilot that would reward select marketing employees based on the sales pipeline they generate using AI. During a panel on employee AI adoption at GAI World 2026, Dan Slagen, Zapier's chief AI transformation officer and CMO, said employees have asked to be compensated for the business value they create with AI. One employee used AI to automate work that would otherwise have required filling two open positions. The employee gave back the two open requisitions and asked for a share of the savings. Marketers at Zapier have also asked for compensation tied to the sales pipeline they generate with AI helping them to identify and bring in new prospects. In response, the company plans to run a three- to six-month pilot to reward selected marketers based on the qualified pipeline they bring in. "We're going to have select people in marketing start to bring in pipeline, and we're going to comp them based off the qualified pipeline and see what happens," Slagen said. The pilot will test how to credit marketers for pipeline, particularly when existing contacts are involved or sales colleagues contribute to the results. Slagen said that finding a way to reward these employees' contributions is important for retaining them. Deciding how to share AI gains. The compensation requests have pushed Zapier to reconsider how it rewards business results. "I have people on the marketing team now asking to be paid a percentage of pipeline that comes in because they're able to create it so much more efficiently," Slagen said. Slagen compared those requests to paying an outside provider for results. He said he would readily pay a vendor or tool provider $100,000 to generate $10 million in sales pipeline. But employees asking for compensation tied to those results trigger a different kind of response from finance. "The second you add in, 'Oh, it's a person asking for it,'... all the alarm bells start to go off and finance freaks out," Slagen said. The company also needs to decide who gets credit for bringing in a prospect. Slagen said the decision is easier when a marketer brings in a new prospect that was not in the company's database. It becomes harder when the contact already exists or the marketer works with someone on the sales team. Zapier will start by assessing those shared contributions case by case. Slagen said the company will use those discussions to learn how to credit employees for the pipeline they help generate. "It's sort of a qualitative discussion on a case-by-case basis to start. We're going to learn from that," Slagen said. The company is also considering how performance raises and bonuses could reward employees who use AI to automate work that would otherwise require additional hires. Slagen said finance has kept an open mind about testing approaches, even though the conversations have been difficult. The issue also matters for employee retention. Slagen said the employees involved could leave if he cannot find a way to reward their contributions, and the company needs their skills. Reward business value, not just AI use. Sharing business gains with employees is not a new idea. IT teams have sought bonuses tied to business outcomes, and product engineering teams have asked for a share of sales growth, said Manish Jain, founder and principal analyst of Strategic Horizon Research, in an interview with TechTarget. He argued that AI changes the scale of what an individual employee can deliver. "The more important question is who captures the value when AI allows one employee to produce the output of a much larger team," Jain said. Companies should distinguish between a one-time productivity gain and an AI-enabled workflow that others can reuse, Jain added. A workflow that can be reused to improve work across a team or business warrants a mechanism to reward that innovation. "Employees should not be paid for using AI, but they should be recognized for the value they create with it," Jain said. He recommended evaluating contributions based on measurable value, strategic importance and repeatability. Rewards could include compensation, career advancement, recognition or an innovation award. Any performance incentive should be tied to the business outcome, whether that is higher productivity, revenue growth, lower costs or better customer experience. Those incentives could also help address employees' reluctance to reveal how they use AI. During the panel, Jeremy Minich, a senior solutions engineering manager at Freshworks, said employees worry that disclosing AI efficiency gains could threaten their positions. He said the company is working to encourage and reward employees who use AI to deliver business results. Jain argued that recognizing those contributions could encourage employees to use AI openly and responsibly, giving companies greater visibility into how employees use the tools. But rewarding the employee is only part of the task. Companies should also reward the work needed to make a capability reusable across the organization, Jain said. That includes documenting the workflow, establishing ownership and transferring knowledge so others can reproduce and maintain it. Without those steps, companies risk becoming dependent on the person who built the solution. "Miss that step, and you risk the worst outcome: paying someone to stay because they are the only one who knows how a specific AI-enabled solution actually works," Jain said. Tim Murphy is a reporter covering IT strategy for Informa TechTarget, with a focus on IT leadership, governance, workforce skills and AI strategy. His enterprise technology coverage has earned multiple Azbee Awards.
How Zapier became the 5th most cited site in AI. Ross Hudgens - Founder & CEO of Siege Media Last Updated: Sep 29, 2026 Siege Media CEO Ross Hudgens flies solo for a case study episode on Zapier, one of the most cited domains in LLMs and a name almost anyone in B2B or SaaS will recognize from their own citation reports. Drawing from a longer chapter in his upcoming book on GEO with Wiley, Ross breaks down why Zapier shows up in roughly 80% of the bottom-funnel prompts it cares about, and why it ranks fifth among cited domains in B2B, behind only G2, Facebook, YouTube, and Reddit. Ross walks through the pieces behind that visibility: an integration library that lets Zapier write about thousands of tools without competing with them, a deep bench of editorially rigorous "best of" and "versus" articles, digital PR built on survey-driven data studies, and an actively curated Reddit community. He also takes on the big objection, whether citations actually drive business, with Zapier's own numbers: 40% of visitors now find them through LLMs, and 25% of signups are attributed to AI. Show notes. 0:00 Why Zapier as a case study 0:36 Zapier's bottom-funnel AI visibility 1:05 Top 20 most cited domains, 5th in B2B 2:02 The integration library advantage 2:56 Best-of listicles and versus articles 4:42 Why versus content drives LLM visibility 5:32 Premium design and editorial standards 6:58 Digital PR and data studies 7:28 Building a Reddit community 9:10 Do citations actually drive pipeline? 10:48 The book and final thoughts Show links. Ross Hudgens Ross is the founder and CEO of Siege Media. He is a frequent speaker at marketing conferences and has a background helping startups and building visibility for businesses through content marketing. Siege Media made the Inc. 5000 list six years in a row. The definitive guide to AI SEO. Ross Hudgens' new book from Wiley breaks down how to rank, get cited, and win in AI search.
Firmao: streamlining business with CRM, tasks, and invoicing. Table of contents. Firmao is a cloud-based, all-in-one business management system that combines CRM, invoicing, task management and other modules in one tool. It connects to SMS.to through Zapier, so events in Firmao can trigger text messages to your customers or team without manual work. This post covers what Firmao is, how a CRM helps with customer data, invoicing and tasks, and how to link Firmao to SMS.to through its SMS integrations. What is Firmao? Firmao describes itself as one program to manage the entire company. According to its website, it brings together: * CRM and sales management * invoicing and finance * offers and orders * warehouse management * tasks and projects * AI and automations * reports and analysis * live chat and callback * service and complaints Firmao is sold as a cloud subscription and serves small, medium and large businesses, including service, manufacturing, installation, automotive, IT and marketing companies. Its modular design lets each company use the parts it needs. Firmao lists more than 1,000 integrations with other platforms and tools, and Zapier is one of them. What are the advantages of a CRM system? * A central view of customer data. Contact details, purchase history and preferences sit in one place, so every employee works from the same record. * Process automation. Routine work such as reminders and report generation can run automatically, which frees staff for customer-facing tasks. * Reports and analysis. Reporting shows how customers behave, which helps marketing and sales plan better. * Managing prospects and partners. A CRM helps identify potential customers, track sales progress and generate leads. Why keep invoices in the CRM? The main benefit of invoicing inside a CRM is a shorter payment cycle. Staff who deal with customers can see overdue payments straight away and follow up, which improves the company's cash flow. Keeping invoices next to customer records also makes communication more consistent. The team can see recent transactions, purchase history and any special terms before they speak to a customer. Two habits help further: * Automate invoicing to speed up the process and reduce mistakes. * Invoice on time, because prompt invoices make on-time payment more likely. How does a CRM help with task management? Good task management helps employees focus on what matters most, avoid downtime and finish projects on time. The core task functions in a CRM are: * Task creation: a title, description, start and end dates, priority and an assigned employee. * Assignment: clear ownership of each task. * Progress monitoring: whether a task is on schedule, needs attention or is complete. * Task history: what changed, who was responsible for each step and when it was completed. * Collaboration: sharing information and working together on a task. * Automation: deadline reminders, report generation and emails sent automatically. How SMS.to connects with Firmao. SMS.to connects to Firmao through Zapier, which moves information between the two apps automatically. On Zapier, Firmao triggers include new or updated invoices and new or updated tasks, and SMS.to offers a "Send Single SMS" action with the message, recipient, sender ID and an optional callback URL. For example: * send a customer a text when a new invoice is created * alert an employee by SMS when a task is assigned or updated If you need more control than a no-code workflow offers, the SMS.to SMS API lets your developers send messages and receive delivery reports directly. For a wider look at text reminders, read how SMS reminders improve customer retention, and for the steps of a direct integration see how to integrate an SMS API. FAQs. Does Firmao integrate with SMS.to? Yes. You can connect Firmao and SMS.to through Zapier, so an event in Firmao can trigger an SMS sent by SMS.to. Is Firmao cloud-based? Yes. Firmao is a cloud-based system sold on subscription plans. Do I need a developer to connect Firmao and SMS.to? No. A Zapier workflow can be set up without code. Developers can use the SMS.to API if they need more control. Want to add SMS to your Firmao workflows? Create a free account, no credit card needed, then connect it to Firmao through Zapier. Marios Italos
QuoteWerks expands CPQ integration and automation strategy with Zapier. September 24, 2026, 12:00 GMT New Zapier integration extends QuoteWerks' 115+ native integrations while expanding automation, custom workflows, data access, and future AI possibilities Zapier is not a replacement for the integrations we already build. It is another layer in a much broader integration strategy for QuoteWerks Web..." - Brian Laufer, QuoteWerks Vice President ORLANDO, FL, UNITED STATES, September 24, 2026 / EINPresswire.com / - QuoteWerks, a leading CPQ and quoting software solution for small and midsize businesses, today announced the expansion of its integration and automation capabilities through its new Zapier integration. The integration enables QuoteWerks Web customers to connect their quoting workflows with thousands of applications across CRM, PSA, accounting, marketing, project management, productivity, AI, and other business systems. Zapier builds on QuoteWerks' existing ecosystem of more than 115 native integrations and is part of a broader strategy to make QuoteWerks Web increasingly open, extensible, and adaptable to the technology stacks customers already use. QuoteWerks has long focused on connecting the quoting process with the systems surrounding it. Native integrations continue to provide deep, purpose-built connections to many CRM, PSA, distributor, accounting, payment, tax, shipping, and other platforms. Zapier adds another layer by making it easier to connect QuoteWerks Web with applications where a native integration may not exist and to create workflows spanning multiple systems. "Zapier is not a replacement for the integrations we already build. It is another layer in a much broader integration strategy for QuoteWerks Web," said Brian Laufer, Vice President of QuoteWerks. "Between our native integrations, Zapier, REST API, OData, webhooks, and AI-assisted scripting, customers have more ways to connect QuoteWerks to the systems and processes that matter to their business." From Pre-Built Integrations to Customer-Defined Workflows The QuoteWerks Zapier integration can both send information from QuoteWerks to other applications and bring information from connected systems into the quoting process. Customers can use Zapier to automate workflows involving contacts, products, opportunities, quotes, line items, document activity, and other business processes. For example, a sales team could search an external system for customer or product information, create or update CRM opportunities, send quote information to another business platform, or initiate downstream processes when quoting activity occurs. For organizations using CPQ software to manage more complex sales processes, this creates additional flexibility around how product, pricing, customer, and workflow data moves between systems without requiring every connection to be built as a native integration. QuoteWerks has also begun publishing pre-built Zapier templates to make common workflows easier to deploy. Its first published template connects QuoteWerks with Syncro, allowing QuoteWerks users to search Syncro for matching organizations directly from a QuoteWerks contact search. "Every sales organization has a slightly different technology stack, and customers increasingly expect those systems to work together," said Rob Morton, Director of Sales at QuoteWerks. "Zapier gives customers another way to fit QuoteWerks into the tools and processes they already use instead of redesigning their workflow around their quoting software. As we publish more templates, we can also make these workflows easier to adopt without customers having to start from scratch." Customer Workflows Can Help Shape Future Integrations Zapier also gives QuoteWerks another way to understand how customers are extending their quoting environment. When customers repeatedly connect QuoteWerks with a particular CRM, PSA, ERP, industry application, AI platform, or other system, that usage can provide insight into where demand exists for additional templates, expanded Zapier functionality, or deeper native integrations. "We have always received requests to integrate QuoteWerks with different applications, but there are thousands of business platforms and countless combinations of workflows," Laufer said. "Zapier lets customers solve more of those requirements today while also giving us another signal about the integrations and workflows they actually value." Part of a Larger QuoteWerks Web Integration Strategy Zapier is one component of a broader QuoteWerks Web extensibility strategy that gives customers, partners, and developers multiple ways to connect, automate, customize, and work with QuoteWerks data. 115+ native integrations provide purpose-built connections with applications used throughout the quoting and sales process. - Zapier enables no-code and low-code workflows across thousands of additional applications and services. - AI-assisted scripting helps customers create custom business logic and automate workflows inside QuoteWerks Web. - Webhooks enable event-driven automation between QuoteWerks and external systems. - REST API provides developers with programmatic access for custom integrations, applications, and automation. - OData v4 provides structured access to QuoteWerks data for reporting and analytics tools such as Microsoft Power BI, Microsoft Excel, and Tableau. Together, these capabilities let organizations choose the integration approach that best matches the depth, automation, customization, and data access their workflow requires. Building the Foundation for AI-Driven Quoting Workflows The same architecture also creates new opportunities for AI to participate in sales and quoting workflows. AI-enabled applications can already take part in workflows involving QuoteWerks through Zapier. Potential uses include extracting structured requirements from emails or documents, classifying incoming quote requests, analyzing quote activity, generating personalized follow-up, summarizing sales activity, and coordinating actions between QuoteWerks and other business systems. Through Zapier MCP, compatible AI environments can also interact with supported QuoteWerks actions, creating additional possibilities as AI agents become more involved in business processes. "We are still early in understanding how AI will change sales workflows, which is exactly why building an open integration foundation matters," Laufer said. "The goal is not to predict every AI application our customers will use. It is to make sure QuoteWerks can participate in those workflows as they evolve." The QuoteWerks Zapier integration is included with all editions of QuoteWerks Web and is available through the Zapier App Directory. To explore additional ways to extend QuoteWerks Web through AI-assisted scripting, REST API, OData, webhooks, and automation, visit https://quotewerks.com/extend-quotewerks/. Developers can explore the QuoteWerks Web REST API and OData documentation at https://qwwapi.quotewerks.com/. Brian Laufer Aspire Technologies, Inc. +1 407-248-1481 email us here Visit us on social media: LinkedIn Instagram Facebook YouTube TikTok X QuoteWerks + Zapier Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above. You just read: September 24, 2026, 12:00 GMT EIN Presswire's priority is author transparency. We do our best to weed out false and misleading content. The content above is the sole responsibility of the author who makes it available. If you have any complaints, kindly contact the author above. Brian Laufer Aspire Technologies, Inc. +1 407-248-1481 Company/Organization Aspire Technologies, Inc. 4901 Vineland Road Ste 250 Orlando, Florida, 32811 United States +1 407-248-1481
Keito is now on Zapier: automate time, clients, and invoices. Keito Team The Keito Zapier integration is live. Connect Keito to the apps you already use and build workflows for time entries, client intake, invoice updates, and billing. Integration Guides Today, 24 September 2026, the Keito integration is live in Zapier's App Directory. You can connect Keito to the apps your team already uses and build automations around tracked time, client records, projects, expenses, and invoices, without writing API code. The public integration is at version 1.0.18. It provides Keito triggers, searches, and actions you can combine with Zapier's other apps in a Zap. What can you automate? Start a Zap when Keito records a new client, project, time entry, expense, or invoice, or when an invoice changes. Use Keito actions to create a client, log time against an existing project and task, create a draft invoice, or send an invoice by email. Searches can find clients, projects, tasks, and invoices so later steps use the right record. Some useful starting points: * Keep the team informed: Post a Slack message when someone logs time on a project. * Bring intake into Keito: Find an existing client from a form response, or create one when needed. * Review billing before sending: Create a draft invoice from approved source data, check its line items, then send it to the client after an approval step. * Track invoice state: Add invoice updates to a spreadsheet, filtering for the state your finance team cares about. These workflows are examples you build in Zapier; they are not switched on automatically. The invoice send step sends a real email, so test it with a safe recipient first. How to get started. * Open Keito on Zapier and select Keito in a new Zap. * Connect with an active Keito workspace owner or administrator account. The connection uses Keito sign-in, so you do not need an API key. * Choose a Keito trigger, search, or action. Map fields from the preceding step, then run Zapier's test. * Add a Filter or approval step where the workflow could create billable data or send an email. * Publish the Zap and inspect its first run in Zap history. Keito triggers check for changes on Zapier's polling schedule. The timing depends on your Zapier plan, so allow for a short delay between a change in Keito and the next Zap run. For every available step, field requirements, detailed examples, and troubleshooting, read the Keito and Zapier setup guide. Keito is pleased to make Keito part of the workflows teams already run. If you have a use case the current public steps do not cover, tell Keito what you're building.
Find jobs on Simplify and start your career today
Industries
Company Size
1,001-5,000
Company Stage
Seed
Total Funding
$1.4M
Headquarters
San Francisco, California
Founded
2011
Find jobs on Simplify and start your career today