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Parrot Analytics

Provides real-time content demand analytics platform

Overview

Parrot Analytics provides a data analytics platform for measuring global demand for TV content. It serves streaming services, TV networks, studios, and talent agencies by tracking how audiences engage with content across social media, streaming apps, and traditional TV. Its product, DEMAND360, is a subscription-based platform that delivers real-time insights on content performance, audience demographics, and talent demand, with additional custom analytics and consulting services. The company differentiates itself by using advanced data science to quantify demand across multiple distribution channels and markets, offering comprehensive, near real-time analytics instead of relying on a single data source. Parrot Analytics’ goal is to help clients make data-driven decisions to optimize content strategy, marketing, and distribution globally.

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About Parrot Analytics

Simplify's Rating
Why Parrot Analytics is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEntertainment

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Auckland, New Zealand

Founded

2013

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What believers are saying

  • Parrot landed NALIP, Television Academy, Stellar, and ISII partnerships during 2026.
  • Production Planner now addresses location incentives, costs, and risks across 70 countries.
  • Parrot's research showed Prime Video's The House of the Spirits generated US$25 million.

What critics are saying

  • Headcount fell from 99 in 2023 to 58 in June 2026.
  • No major 2026 funding round surfaced; last disclosed financing remains February 2023.
  • AWS-native analytics from Luminate or rivals can commoditize Parrot's core demand layer.

What makes Parrot Analytics unique

  • Parrot Analytics combines demand data with production economics through Production Planner in 2026.
  • Television Academy named Parrot its official insights partner in August 2026.
  • AWS Bedrock AgentCore powers Parrot Labs, giving enterprise buyers scalable AI workflows.

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Benefits

  • Flexible Work Hours

Growth & Insights and Company News

6 month growth

-1%

1 year growth

-15%

2 year growth

-15%
Parrot Analytics
Oct 25th, 2026
The House of the Spirits generated US$25m for Prime Video.

The House of the Spirits generated US$25m for Prime Video. 25 October, 2026 Prime Video's The House of the Spirits, adapted from Chilean author Isabel Allende's novel, generated more than US$25 million in estimated worldwide streaming subscriber revenue during its debut quarter in Q2 2026, according to Parrot Analytics research presented in partnership with the National Association of Latino Independent Producers (NALIP). The series was also estimated to have driven more than 85,000 subscriber signups worldwide during the quarter. Among titles from Spain, Portugal and Latin America, The House of the Spirits recorded Prime Video's highest estimated worldwide subscriber revenue contribution in a debut quarter since Betty, la fea: The Story Continues premiered in Q3 2024. Parrot Analytics estimated that the latter generated more than US$30 million in subscriber revenue during its debut quarter. The findings were presented by Jaime Otero, VP partnerships at Parrot Analytics, during the session Show Me the Data: Content Without Borders - How to Win Over Audiences and Markets Globally at the NALIP Media Summit 2026, held on October 22-23 at the W Hollywood in Los Angeles. The event brought together creators, executives and investors to explore sustainable business opportunities within the independent entertainment sector. "Latino stories and talent resonate with audiences far beyond our communities and across borders," said Diana Luna, executive director of NALIP. "Our partnership with Parrot Analytics provides the data to demonstrate the global demand and commercial value of Latino storytelling. By putting this intelligence into the hands of independent producers, we're helping them make a stronger business case for investment, distribution, and the opportunities their stories deserve." The research also examined adaptations of established Latin American intellectual property, including the Argentine graphic novel The Eternaut and Laura Esquivel's Like Water for Chocolate. Estimates of their contributions to subscriber acquisition and retention illustrated the potential value of these adaptations to streaming platforms, offering insights for producers and rights holders assessing development and distribution opportunities. Casting and performers' existing audience reach were another focus. The House of the Spirits stars Mexican actor Alfonso Herrera and Argentine actor Dolores Fonzi, both of whom had established audiences in their home markets before the series premiered. Between April 26 and May 25, 2026, Argentina and Mexico ranked among the series' three highest-demand markets outside Chile, according to the analysis. The presentation further examined the international revenue potential of locally adapted entertainment formats. Parrot Analytics estimated that markets outside the home territory accounted for 53.7% of the Mexican adaptation of LOL: Last One Laughing's streaming platform revenue contribution and 62.9% of the Argentine version's contribution over the period from Q1 2020 to Q1 2026. "International audiences belong in the Latino business case from the start," said Otero. "Understanding where IP and performers already have an audience can help producers assemble projects with measurable international potential." Visit Formatbiz to read this article. Optimize streaming platform economics, quantify the true value of your IP and harness global audience insights. Sign up now for expert guidance to drive impactful decisions: Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry. USD per month Pay monthly FREE REPORT: future of entertainment Analytics. * $800 M+ revenue wins documented in real-world case studies * 4x renewal accuracy & 7x sharper hit forecasts than industry norms * End-to-end ROI blueprint - from concept greenlight to long-tail monetization Insights in your inbox

Parrot Analytics
Aug 23rd, 2026
Television Academy names Parrot Analytics official insights partner.

Television Academy names Parrot Analytics official insights partner. 23 August, 2026 Collaboration will provide valuation, audience, talent, and brand affinity insights to support the Television Academy's strategic planning and year-round initiatives. LOS ANGELES - Aug 24, 2026 - The Television Academy today announced a strategic partnership with Parrot Analytics, the global leader in IP valuation and entertainment analytics. As the Academy's official insights partner, Parrot Analytics will provide tailored audience intelligence, valuation and brand affinity research to support strategic planning for the Emmy(R) Awards and the Academy's broader programming, outreach and membership initiatives. Through the partnership, Parrot Analytics will help the Academy better understand audience composition, demand, sentiment and affinity across key markets; assess the reach and value of distribution opportunities; and identify opportunities for content, talent and brand partnerships. The collaboration will provide the Academy with a deeper understanding of how audiences connect with television, talent and cultural moments across platforms and markets. Image credit: Jaime Otero, VP of partnerships at Parrot Analytics, hosts the "International Intrigue: Inside the World of Global Imports & IP presented by Parrot Analytics" panel at Televerse 26 (Photo by Jordan Strauss/Invision for the Television Academy/AP Content Services) "As the television landscape continues to evolve, timely insight is essential to how we plan for the Academy's year-round initiatives," said Susan Spencer, chief marketing officer and senior vice president, media & brand management, Television Academy. "Parrot Analytics will give us a deeper understanding of audience reach, composition and affinity across key markets, helping us make more informed strategic decisions while remaining true to our mission of celebrating excellence." The insights will support the Academy's strategic planning, programming and partnership development and will have no role in the Emmy Awards competition or voting processes. "For nearly 80 years, the Television Academy has set the standard for celebrating excellence in television," said Wared Seger, chief executive officer, Parrot Analytics. "We are honored to bring our expertise in valuation, audience demand and brand affinity to support the Academy's strategic priorities and help strengthen the reach and value of its flagship programs and partnerships." Drawing on audience behavior from more than two billion people worldwide, Parrot Analytics' enterprise-grade AI platform provides a global view of how content, talent and brands connect with audiences, with safeguards that keep customer data from being used to train general-purpose AI models. Through the partnership, Parrot Analytics will provide tailored insights and strategic briefings to support the Academy's strategic planning, programming and membership initiatives. Parrot Analytics recently hosted a panel at the Academy's Televerse 26 festival that explored how audiences and execs spot stories that travel, which countries are leading the global expansion of IP and how overseas trends shape and define what makes it to air. About the Television Academy The Television Academy strives to shape and advance the dynamic television landscape; cultivate a diverse, inclusive and accessible professional community; and advocate for the television industry while capturing the spirit of a new generation of content creators and industry professionals. Through innovative programs, publications and events, the Academy and its Foundation foster and empower storytellers. The Academy also celebrates those who excel in the industry recognizing their achievements through awards and accolades, including the renowned Emmy Award. Membership in the Academy is open to working professionals in the television industry. For more information, please visit TelevisionAcademy.com. About Parrot Analytics Parrot Analytics is the global authority on media, entertainment and sports intelligence, providing the strategic decision support that the world's leading studios, producers, streamers, investors, sports organizations, government bodies and brands rely on to de-risk investment and maximize returns. Trusted across the global media economy - from studios and streaming platforms to film funds, sports leagues and government bodies - Parrot Analytics informs capital allocation, acquisitions, programming and distribution strategy, and the valuation of IP and rights at the highest levels of the industry. Measuring the demand and preferences of more than 2 billion audiences worldwide, Parrot Analytics' enterprise-grade AI platform - with safeguards that keep customer data from being used to train general-purpose AI models - quantifies the value of content, talent, franchises and sports rights. This enables partners to forecast revenue, assess risk, optimize portfolio strategy and deliver predictable success. For the Television Academy, contact: Jim Yeager breakwhitelight [email protected] 818-264-6812 For Parrot Analytics, contact: Samuel Stadler VP Marketing [email protected] Optimize streaming platform economics, quantify the true value of your IP and harness global audience insights. Sign up now for expert guidance to drive impactful decisions: Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry. USD per month Pay monthly FREE REPORT: future of entertainment analytics. * $800 M+ revenue wins documented in real-world case studies * 4x renewal accuracy & 7x sharper hit forecasts than industry norms * End-to-end ROI blueprint - from concept greenlight to long-tail monetization Insights in your inbox

Parrot Analytics
Jul 21st, 2026
ISII Group partners with Parrot Analytics to connect creative ambition, private capital, and global audience demand.

ISII Group partners with Parrot Analytics to connect creative ambition, private capital, and global audience demand. 21 July, 2026 The multi-year partnership will support ISII Group's integrated "from idea to screen" model by providing global audience, talent, and investment intelligence. MADRID - July 22, 2026 - ISII Group and Parrot Analytics today announced a multi-year partnership that will bring Parrot Analytics' global entertainment intelligence to ISII Group, strengthening the Spanish audiovisual group's integrated "from idea to screen" model and driving its international ambitions. ISII Group has built its business around a fully integrated approach to the audiovisual value chain, supporting projects from the earliest idea through development, financing, production, post-production, distribution, marketing and audience release. Parrot Analytics will add an independent global intelligence layer to this model, helping ISII Group evaluate creative opportunities, understand audience potential, assess talent and market fit, and build stronger investment cases for projects with international ambition. "At ISII Group, we believe the future of the audiovisual industry lies in creating a profitable business model that respects both creativity and the people who drive it," said Silvia Carvalho, President of ISII Group. "Our partnership with Parrot Analytics strengthens that journey by giving our teams a clearer global view of audience opportunity, talent relevance, and market potential. Data does not replace creative instinct; it helps us support it earlier, more responsibly, and with greater confidence for creators, investors, and partners." The collaboration comes as ISII Group accelerates its international market presence, with Deep Com Roots, its international audiovisual sales and distribution agency, making its global commercial debut at the European Film Market in Berlin earlier this year. It also arrives at a moment when Spain's production infrastructure, the Canary Islands' competitive incentive environment, and a growing global appetite for international and local language storytelling are creating new opportunities for ambitious European content companies. For ISII Group, Parrot Analytics' global audience and talent intelligence will support earlier, more confident decisions across project selection, talent, packaging, and comparable title analysis. It will also drive market opportunity assessments and streamline financing, production, and distribution conversations. For Parrot Analytics, the agreement reflects a growing industry shift toward evidence-based development, greenlight and investment strategy. "As more private capital enters the global entertainment business, the companies best positioned to win will be those that can connect creative conviction with investment discipline," said Jaime Otero, VP Partnerships at Parrot Analytics. "ISII Group is building exactly that kind of model: ambitious, integrated and commercially serious. By bringing global audience intelligence into its development, talent and investment workflows, ISII Group is creating a stronger independent evidence base for project selection, financing strategy and international growth." About ISII Group ISII Group is a fully integrated Spanish audiovisual company. Its structure is designed to drive the industry from within by combining creativity, strategy, and production expertise with a clear vision for the future. The company's integrated approach spans the entire value chain, supporting every project from initial development through audience distribution with processes designed to ensure viability, impact, and long-term sustainability. The Group is made up of four production companies, each with its own distinct identity: Inefable Productions, Isora Films, Sinapsis Studios, and SIA Production Systems, specializing in fiction, animation, documentary filmmaking, and production and post-production services, respectively. These are complemented by Deep Com Roots (distribution and communications), KBCF Consulting (financial structuring and regulatory advisory), and Divergente, its innovative OTT platform dedicated to premium content under 59 minutes. With a diversified, specialized, and constantly evolving corporate structure, ISII Group operates as a true audiovisual ecosystem, combining technical excellence, operational efficiency, and a strong commitment to culture. This integrated organization enables the Group to attract investment, nurture creative talent, and deliver projects of varying scope and scale through a sustainable, professional business model built for long-term growth. About Parrot Analytics Parrot Analytics is the global authority on media, entertainment and sports intelligence, providing the strategic decision support that the world's leading studios, producers, streamers, investors, sports organizations, government bodies and brands rely on to de-risk investment and maximize returns. Trusted across the global media economy - from studios and streaming platforms to film funds, sports leagues and government bodies - Parrot Analytics informs capital allocation, acquisitions, programming and distribution strategy, and the valuation of IP and rights at the highest levels of the industry. Measuring the demand and preferences of more than 2 billion audiences worldwide, Parrot Analytics' enterprise-grade AI platform - with safeguards that keep customer data from being used to train general-purpose AI models - quantifies the value of content, talent, franchises and sports rights. This enables partners to forecast revenue, assess risk, optimize portfolio strategy and deliver predictable success. For ISII Group, contact: Isabel Amat Head of Brand & Corporate Communications [email protected] For Parrot Analytics, contact: Samuel Stadler VP Marketing [email protected] Optimize streaming platform economics, quantify the true value of your IP and harness global audience insights. Sign up now for expert guidance to drive impactful decisions: Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry. USD per month Pay monthly FREE REPORT: future of entertainment Analytics. * $800 M+ revenue wins documented in real-world case studies * 4x renewal accuracy & 7x sharper hit forecasts than industry norms * End-to-end ROI blueprint - from concept greenlight to long-tail monetization Insights in your inbox

Parrot Analytics
May 12th, 2026
Parrot Analytics launches Production Planner at cannes to help Producers and studios compare shooting locations and capture more savings from incentives.

Parrot Analytics launches Production Planner at cannes to help Producers and studios compare shooting locations and capture more savings from incentives. 12 May, 2026 New decision system helps producers and studios compare locations, incentives, costs and risks before committing to production. CANNES, France - May 13, 2026 - Parrot Analytics, the global authority on media and entertainment intelligence, today announced the launch of Production Planner, a breakthrough production decision system that gives producers and studios a radically more powerful way to optimize production strategy by comparing incentive programs like tax credits and rebates, costs, risks, and location tradeoffs before major production commitments are made. At a moment when international markets are driving the industry's greatest growth opportunities, the economics of where a project is made matter more than ever. Production Planner transforms one of the most complex and fragmented stages of filmmaking into a faster and more strategically rigorous process. It enables teams to evaluate production options across countries, optimize incentive programs like tax credits and rebates, assess infrastructure and permit complexity, model FX exposure, and identify the most viable production strategy. The product delivers a clear recommendation backed by country rankings, net cost analysis, risk flags, split-shoot scenarios, cost-saving opportunities, and an action plan that gives teams more speed and clarity from analysis through execution. Parrot Analytics has long helped the industry quantify the revenue side of the equation - from audience demand and content economics to subscriber impact and IP valuation. With Production Planner, Parrot Analytics now brings that same intelligence, precision, and strategy to the cost side of the business, giving production teams a transformative new way to evaluate tradeoffs before money is committed. "International growth is reshaping how projects need to be structured from day one," said Jaime Otero, VP Partnerships at Parrot Analytics. "Producers and studios are under more pressure than ever to make financially disciplined decisions without compromising creative ambition. Production Planner changes the game by giving teams a faster and far more sophisticated way to compare scenarios, unlock incentive value, and move into production with greater confidence." Producers and studios can upload project outlines of any stage (e.g. screenplay), and Production Planner - leveraging Parrot Analytics' Content Genome(TM) system - extracts comprehensive project details to evaluate production options across thousands of potential shooting locations. It then scores potential locations against the factors that matter most in real-world production decision-making - including incentive programs, infrastructure, permit complexity, operational risk, as well as cultural and creative fit. The result is a dramatically more strategic view of production viability before production begins. By bringing incentive optimization, cost modeling, execution considerations, and location tradeoffs into a single analysis, Production Planner gives the industry a bold new way to identify the production strategy that makes the most sense financially, operationally, and creatively. Production companies and studios can now request a preview of the Production Planner. About Parrot Analytics Parrot Analytics is the global authority on media and entertainment intelligence, providing the strategic decision support the world's leading studios, producers, streamers, investors and government bodies rely on to de-risk content investment and maximize returns. Trusted across the full media economy - from studios and streaming platforms to film funds, sports leagues and government bodies - Parrot Analytics informs capital allocation, acquisitions, programming strategy and IP valuation at the highest levels of the industry. Measuring the demand and preferences of more than 2 billion audiences worldwide, Parrot Analytics' AI platform quantifies the value of content, talent, franchises and sports rights - enabling partners to forecast revenue, assess risk, optimize portfolio strategy and deliver predictable success. Optimize streaming platform economics, quantify the true value of your IP and harness global audience insights. Sign up now for expert guidance to drive impactful decisions: Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry. USD per month Pay monthly FREE REPORT: future of entertainment Analytics. * $800 M+ revenue wins documented in real-world case studies * 4x renewal accuracy & 7x sharper hit forecasts than industry norms * End-to-end ROI blueprint - from concept greenlight to long-tail monetization Insights in your inbox

Stellar Entertainment
Mar 16th, 2026
Stellar partners with Parrot Analytics to bring demand intelligence into the Stellar IFE Portal.

Stellar partners with Parrot Analytics to bring demand intelligence into the Stellar IFE Portal. * March 16, 2026 Parrot Analytics and Stellar Entertainment have entered a multi-year partnership to integrate a global decision-support layer into the Stellar IFE Portal, enabling airlines to make faster, more confident content investment decisions within a streamlined self-serve workflow. As the industry moves from manual, consultancy-led programming towards self-serve digital platforms, airline content teams face higher-stakes decisions with less time, tighter budgets, and far more choice. This partnership integrates real-time, title-level strategic decision support into the selection process, helping teams move faster and back their content investments with data. Over the years, Stellar Entertainment has invested heavily in a centralised content database and digital workflow through its pixL(TM) ecosystem. Content is licensed and ingested by Stellar, enabling airline customers to self-select titles based on budget, availability, and regional needs. This modernised approach supports Stellar's work with major airline partners, including the Qantas Group, American Airlines, Air Astana, and China Airlines, as they build entertainment lineups for increasingly diverse route networks. "Airlines are increasingly selecting content in a self-serve environment, where budget decisions are made in real time," said Sam Allen, CEO of Stellar Entertainment. "As that decision moment moves into the interface, we're supporting programmers' intuition with objective demand signals. By integrating Parrot Analytics' demand intelligence into our workflow, we're giving airline teams a trusted metric to make faster, more confident choices while keeping the selection process simple." As catalogues expand and audience tastes diversify beyond traditional Hollywood-centric content, Stellar is adopting a more data-driven approach. This supports both Stellar's own licensing decisions and airline customers' daily content choices. Parrot Analytics provides the global strategic intelligence layer that helps organisations understand content value, inform curation and licensing decisions, and drive predictable success. Parrot Analytics' strategic intelligence platform, DEMAND360 Enterprise, will support Stellar's internal licensing and renewal decisions with market-level context, including audience demographics. A custom integration surfaces these insights as a simple metric for each title within the Stellar IFE Portal workflow. "Stellar is building a modern, platform-centric model for inflight content selection, and that model needs certainty built in," said Hema Patel, Partnerships Director, APAC at Parrot Analytics. "By leveraging our global entertainment intelligence, Stellar can embed strategic decision support directly into the content selection workflow, helping airline teams move faster, de-risk content investments with confidence, and program content that better matches evolving tastes across regions." For Stellar, this delivers a stronger portal experience for airline customers and a more rigorous framework for licensing and renewal strategies as route networks expand into new and emerging markets. This integration advances Stellar's focus on simplicity by presenting a clear, actionable demand metric in the portal, while enabling deeper analysis through full platform access. This partnership extends Stellar's five-decade service heritage into a platform era defined by speed, autonomy, and budget accountability. Together, Parrot Analytics and Stellar Entertainment are modernising the aviation content supply chain, bridging insight and action as the IFE industry accelerates toward self-serve, data-driven operating models. For any business inquiries, feel free to reach out through its contact page or email Stellar Group at [email protected].

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