Stellar partners with Parrot Analytics to bring demand intelligence into the Stellar IFE Portal. * March 16, 2026 Parrot Analytics and Stellar Entertainment have entered a multi-year partnership to integrate a global decision-support layer into the Stellar IFE Portal, enabling airlines to make faster, more confident content investment decisions within a streamlined self-serve workflow. As the industry moves from manual, consultancy-led programming towards self-serve digital platforms, airline content teams face higher-stakes decisions with less time, tighter budgets, and far more choice. This partnership integrates real-time, title-level strategic decision support into the selection process, helping teams move faster and back their content investments with data. Over the years, Stellar Entertainment has invested heavily in a centralised content database and digital workflow through its pixL(TM) ecosystem. Content is licensed and ingested by Stellar, enabling airline customers to self-select titles based on budget, availability, and regional needs. This modernised approach supports Stellar's work with major airline partners, including the Qantas Group, American Airlines, Air Astana, and China Airlines, as they build entertainment lineups for increasingly diverse route networks. "Airlines are increasingly selecting content in a self-serve environment, where budget decisions are made in real time," said Sam Allen, CEO of Stellar Entertainment. "As that decision moment moves into the interface, we're supporting programmers' intuition with objective demand signals. By integrating Parrot Analytics' demand intelligence into our workflow, we're giving airline teams a trusted metric to make faster, more confident choices while keeping the selection process simple." As catalogues expand and audience tastes diversify beyond traditional Hollywood-centric content, Stellar is adopting a more data-driven approach. This supports both Stellar's own licensing decisions and airline customers' daily content choices. Parrot Analytics provides the global strategic intelligence layer that helps organisations understand content value, inform curation and licensing decisions, and drive predictable success. Parrot Analytics' strategic intelligence platform, DEMAND360 Enterprise, will support Stellar's internal licensing and renewal decisions with market-level context, including audience demographics. A custom integration surfaces these insights as a simple metric for each title within the Stellar IFE Portal workflow. "Stellar is building a modern, platform-centric model for inflight content selection, and that model needs certainty built in," said Hema Patel, Partnerships Director, APAC at Parrot Analytics. "By leveraging our global entertainment intelligence, Stellar can embed strategic decision support directly into the content selection workflow, helping airline teams move faster, de-risk content investments with confidence, and program content that better matches evolving tastes across regions." For Stellar, this delivers a stronger portal experience for airline customers and a more rigorous framework for licensing and renewal strategies as route networks expand into new and emerging markets. This integration advances Stellar's focus on simplicity by presenting a clear, actionable demand metric in the portal, while enabling deeper analysis through full platform access. This partnership extends Stellar's five-decade service heritage into a platform era defined by speed, autonomy, and budget accountability. Together, Parrot Analytics and Stellar Entertainment are modernising the aviation content supply chain, bridging insight and action as the IFE industry accelerates toward self-serve, data-driven operating models. For any business inquiries, feel free to reach out through its contact page or email Stellar Group at [email protected].

Amazon com: Parrot Analytics transforms media & entertainment industry intelligence using Amazon Bedrock AgentCore. Published on 03/13/2026 at 04:28 pm EDT LOS ANGELES - March 13, 2026 - Parrot Analytics today announced Amazon Web Services (AWS) as the company's primary cloud provider for generative AI with the integration of Amazon Bedrock, Amazon Bedrock AgentCore and Amazon Nova across all Parrot Analytics' products, including Parrot Labs, the company's new innovation platform focused on developing next-generation AI solutions for the media and entertainment industry. Parrot Analytics is the global authority on media and entertainment intelligence, powering leading studios, investors, streaming services, networks, production companies, talent agencies, film funds, sports leagues, and government agencies to de-risk content investments and guide capital allocation in today's attention economy. Underpinned by a sophisticated data infrastructure, the company measures over 2 billion audiences to process a decade of daily social, video, research, and consumption signals across 100+ markets. This same infrastructure and its proprietary dataset now serve as the foundation for Amazon Bedrock AgentCore orchestration. By integrating this advanced generative AI infrastructure, Parrot Analytics solves the industry's most existential questions - from measuring content revenue on streaming services and forecasting box office success, to valuing sports, IP, and talent rights. Leveraging the scalability of the serverless Amazon Bedrock AgentCore Runtime, Parrot Analytics has deployed a sophisticated mesh of orchestrated agents to fuel Parrot Labs, transforming it from an innovation hub into a decentralized intelligence layer. By coupling Bedrock's generative capabilities with Knowledge Bases in Amazon Aurora PostgreSQL, the company orchestrates batch processing of agentic AI workloads at industrial scale. Powered 100% by Amazon Nova models, the system delivers a sustained throughput of 25 TPS and 20 million tokens per minute (TPM), effectively saturating the provisioned capacity of the Amazon Bedrock AgentCore Runtime. This infrastructure drives high-velocity inference for complex tasks - such as granular video classification, global sports demand modeling and consumer brand affinity analytics - while ensuring absolute data sovereignty across its Sports, IP Valuation, and Strategic Intelligence product suites. "AWS is excited to deepen our collaboration with Parrot Analytics as they push the boundaries of what's possible with Amazon Nova and Amazon Bedrock AgentCore," said Rich Geraffo, Vice President & Managing Director, AWS North America. "Parrot Analytics is demonstrating how AWS's generative AI infrastructure can power mission-critical, agentic workflows at scale - helping investors, studios and streamers make faster, smarter decisions in today's rapidly evolving entertainment landscape." This robust technical foundation enables Parrot Analytics to execute on its broader vision: shifting the media landscape from retroactive measurement to predictive, proactive capital allocation. "The entertainment industry requires a mission-critical operating system to navigate today's attention economy," said Wared Seger, CEO of Parrot Analytics. "For over a decade, we have engineered the data infrastructure required to map the physics of global audience demand. By building with Amazon Nova and Amazon Bedrock AgentCore, we are activating that ontology to instantaneously resolve the industry's critical decisions: where to invest, what to make, and how to grow. We are building the cognitive infrastructure that allows investors, studios and streamers to operationalize this data, solving existential questions from IP valuation to global risk mitigation. By providing the information arbitrage required to de-risk investments, we ultimately ensure our partners secure decisive dominance in the global battle for attention." By operationalizing AWS's advanced generative AI, Parrot Analytics is establishing a unified intelligence infrastructure as the new standard for the global entertainment economy. This integration fuses the company's proprietary demand data with the secure, scalable power of Amazon Bedrock. The result is a mission-critical operating system for the industry - one that synchronizes strategy, production, and distribution to transform raw data into decisive commercial advantage worldwide. The companies will coordinate product, marketplace, and field activities to make Amazon Bedrock-powered Parrot Analytics solutions easier to buy and deploy worldwide. Parrot Analytics has also been selected for the invitation-only AWS Asia Pacific & Japan (APJ) FasTrack Academy, a strategic program to accelerate global go-to-market activities including ISV Accelerate Program (ISVA) and Marketing Development Fund (MDF) for key partners. Parrot Analytics will also leverage AWS Marketplace for coordinated co-selling with AWS, making it simple for studios and streamers to adopt and scale on their existing AWS commitments. About Parrot Analytics Parrot Analytics is the global authority on media and entertainment intelligence, providing the strategic decision support the world's leading studios, producers, streamers, investors and government bodies rely on to de-risk content investment and maximize returns. Trusted across the full media economy - from studios and streaming platforms to film funds, sports leagues and government bodies - Parrot Analytics informs capital allocation, acquisitions, programming strategy and IP valuation at the highest levels of the industry. Measuring the demand and preferences of more than 2 billion audiences worldwide, Parrot Analytics' AI platform quantifies the value of content, talent, franchises and sports rights - enabling partners to forecast revenue, assess risk, optimize portfolio strategy and deliver predictable success. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's Most Customer-Centric Company, Earth's Best Employer, and Earth's Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/aboutand follow @AmazonNews. About AWS Amazon Web Services (AWS)is guided by customer obsession, pace of innovation, commitment to operational excellence, and long-term thinking. By democratizing technology for nearly two decades and making cloud computing and generative AIaccessible to organizations of every size and industry, AWS has built one of the fastest-growing enterprise technology businesses in history. Millions of customers trust AWS to accelerate innovation, transform their businesses, and shape the future. With the most comprehensive AI capabilities and global infrastructure footprint, AWS empowers builders to turn big ideas into reality. Learn more at aws.amazon.comand follow @AWSNewsroom. For Parrot Analytics, contact: Samuel Stadler +1 (323) 612-0931 Email: [email protected] Attachments * Original document * Permalink Disclaimer Amazon.com Inc. published this content on March 13, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on March 13, 2026 at 20:27 UTC. (C) Publicnow - 2026

Radial Entertainment teams with Parrot Analytics. Radial Entertainment has entered into a multiyear partnership that adds Parrot Analytics to the objective measurement layer across its operations, allowing it to price catalogs with confidence, optimize distribution strategies and expand with greater precision. The partnership adds an additional strategic capability for Radial's leadership. Parrot Analytics can deliver a consistent, defensible view of global audience demand to value single titles, libraries and prospective M&A transactions. The company's enterprise platform also offers territory- and taste-cluster insights to guide channel creation and programming across FAST and SVOD partners. "We are institutionalizing a rigorous, data-driven approach to valuing content and allocating resources," said David Buoymaster, chief investment officer at Radial Entertainment. "Integrating Parrot Analytics is an exciting addition to our population of data signals being used to evaluate titles and libraries objectively and act with greater conviction." "We are in an era where data-driven precision is no longer optional for media companies - it's essential," added Alejandro Rojas, global head of Parrot IQ and VP of applied analytics at Parrot Analytics. "Radial Entertainment was purpose-built for this reality, and their choice to embed our platform at the core of their investment strategy sets a new benchmark for independents. We're proud to support their global growth."