NEW YORK--(BUSINESS WIRE)--PartnerCentric, the largest US independent partnership marketing agency, announces a year of unprecedented achievements and services, widening the gap with competitors and culminating in a 200% growth in new client acquisition over 2023.In a significant endorsement of its success and innovation, PartnerCentric has been awarded the prestigious title of Diamond Partner with impact.com, a global leader in partnership automation. This accolade is a testament to PartnerCentric’s relentless pursuit of excellence and transformative technology within the partnership marketing space.“PartnerCentric’s exceptional growth and our strong collaboration reflect their innovative approach and unwavering commitment to excellence in the partnership marketing industry - exactly what we look for in our Diamond Partners,” said David A Yovanno, CEO of impact.com. “Their transformative strategy aligns with impact.com’s vision for the Partnership Economy, setting a standard for what we believe is the key to success in this evolving, consumer-driven landscape.”In a landmark year, PartnerCentric:Launched its innovative Amazon Affiliate Program and expanded its Influencer Marketing Services by integrating FUSE Incrementality™. This groundbreaking tool unlocks the true incremental value of marketing initiatives, empowering brands to fine-tune their strategies for peak performance. The expansion enables CMOs to synchronize dynamic marketing efforts—spanning partners, creators, and influencers—under one umbrella of strategic, data-informed decision-making. This groundbreaking tool unlocks the true incremental value of marketing initiatives, empowering brands to fine-tune their strategies for peak performance

NEW YORK--(BUSINESS WIRE)--In its continued mission to drive innovation in partnership marketing, PartnerCentric announces its latest industry insights uncovered by its FUSE Incrementality™ technology and newest platform advancements.While Buy Now Pay Later (BNPL) is consistently a clear incremental category leader, cashback, coupon, and rewards showed irregular results across client verticals. FUSE Benchmark enables clients to evaluate their partner program against industry incrementality standards, while FUSE Savings reveals an average of 35% reduction in wasted marketing spend to date, enhancing decision-making and optimizing growth through fiscal efficiency for marketers and creators."In an era where the Attention Economy dictates the rules, it's thrilling to provide technology and services that redefine where marketers should invest their next dollar rather than dwell on past expenditures,” said Stephanie Harris, founder & CEO of PartnerCentric. “Marketers are tired of one-size-fits-all partner recommendations that waste valuable budgets on partners that take credit for work done earlier in the customer journey. It’s imperative to drive transparency and accountability to arm businesses with authentic brand building and growth opportunities.”According to data from FUSE Benchmark:Cashback, Rewards, and Coupons displayed significant incremental variability across different client verticals, despite being common staples in partner programs. This underscores the importance of a personalized approach to promotion commission strategies.despite being common staples in partner programs. This underscores the importance of a personalized approach to promotion commission strategies

Leading independent partnership marketing agency, PartnerCentric, launched their Incrementality Index marketing technology and inaugural Incrementality Power Rankings Report at Affiliate Summit East to establish this definitive source of truth.