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Passion.io

Builds branded mobile apps for courses

Overview

Passion.io is a platform that lets creators and entrepreneurs build custom branded mobile apps to deliver online courses, foster communities, and manage upsell journeys. Its core product is a subscription-based app-building suite that enables users to create apps with features like interactive workouts, meal plans, progress tracking, and event-based upsells, all without coding. Users access and monetize their audiences through a single system, powering recurring revenue from monthly or annual subscriptions. What sets Passion.io apart is its specific focus on branded mobile apps for creators and influencers, pairing education, community-building, and high-ticket selling in one platform, with a global client base including fitness influencers and travel professionals. Its goal is to help people amplify their skills and influence by giving them scalable, easy-to-use tools to reach and engage a large audience.

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About Passion.io

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Industries

Consumer SoftwareEnterprise SoftwareEducation

Company Size

51-200

Company Stage

Series A

Total Funding

$6.3M

Headquarters

Houston, TX

Founded

2016

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Funding

Total Funding

$6.3M

Below

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$2.8M
$5M
$8.2M
$15M
$30M

Company News

TechCrunch
May 2nd, 2024
Online Course Platform Kajabi Allows Creators To Build Their Own Branded Apps

Kajabi, the video and web hosting platform for content creators to sell online courses, announced Thursday the official launch of its no-code branded mobile app offering, letting users host their own customized native app through the App Store and Google Play.Kajabi already has a mobile app for hosting online courses, but this new product allows creators to control the user experience and interact with customers in a new way. Creators can customize their app’s icon, login screen, layout, and content, including the welcome screen, explore page, push notifications, custom links, carousels featuring online courses, other in-app purchases like bundle offers, and more. There’s also a separate AI chat assistant that can be trained to answer questions and is integrated into the app.“Our North Star has always been to increase commerce for creators,” Sean Kim, Kajabi’s chief product officer and former head of product at TikTok, told TechCrunch. “Whether we’re helping you make your first dollar, reach profitability, or reach financial freedom, all of our resources are pointed towards this goal. The branded mobile app is the latest product we offer that helps our customers increase commerce, as well as reach their businesses.”Branded apps were highly requested among creators, and according to Kajabi user data, 62% of creators believe that a branded app is crucial for their businesses. Fifty-five percent said they’re willing to pay up to $100/month for a custom-branded app.Kajabi has been testing the product with over 800 beta users

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