Passport Brand Design

Passport Brand Design

Brand design, strategy, and activation partner

Overview

Passport Brand Design helps brands chart a new path by rebranding, storytelling, and activating campaigns that push companies to challenge their category. It partners with both global brands and startups to think, create, and put ideas into action—breathing new energy into brands and inspiring consumers to move forward. How it works: Passport collaborates with clients through strategy, design, and activation to craft fresh brand stories and identities, then launches campaigns that bring those stories to life. What makes Passport different: more than 20 years of experience, a focus on bold, practical ideas, and partnerships that aim to move the needle for clients. Its goal is to help brands stand out, energize their messaging, and drive real business results by delivering clear, impactful branding and activation programs.

Significant Headcount Growth

About Passport Brand Design

Simplify's Rating
Why Passport Brand Design is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Consulting

Design

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Newport Beach, California

Founded

2005

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Simplify's Take

What believers are saying

  • WPP’s 2022 acquisition deepens Passport’s access to Coca-Cola, Kraft, and Heineken work.
  • Passport’s 2025 VML feature confirms continued visibility inside WPP’s network.
  • The Newport Beach base still anchors a West Coast branding platform for consumer accounts.

What critics are saying

  • WPP can absorb Passport’s best clients into larger VML teams by 2026.
  • No recent standalone Passport awards or launches signal slowing independent momentum in 2025.
  • Employee estimates vary from 35 to 103, showing opacity and possible restructuring risk.

What makes Passport Brand Design unique

  • WPP owns Passport since 2022, giving it global distribution through VML.
  • Passport combines brand strategy, shopper marketing, video, and integrated campaigns.
  • Its Newport Beach HQ and multi-city footprint support North American and international clients.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

↑ 20%

1 year growth

↑ 20%

2 year growth

↑ 20%
Business Wire
Oct 7th, 2022
WPP Acquires Branding Agency Passport to Expand Creative and Design Offerings

WPP (NYSE: WPP) today announces the acquisition of Passport Brand Design, a leading brand design agency based in Southern California. Founded in 2004

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