Overview
Passport Brand Design helps brands chart a new path by rebranding, storytelling, and activating campaigns that push companies to challenge their category. It partners with both global brands and startups to think, create, and put ideas into action—breathing new energy into brands and inspiring consumers to move forward. How it works: Passport collaborates with clients through strategy, design, and activation to craft fresh brand stories and identities, then launches campaigns that bring those stories to life. What makes Passport different: more than 20 years of experience, a focus on bold, practical ideas, and partnerships that aim to move the needle for clients. Its goal is to help brands stand out, energize their messaging, and drive real business results by delivering clear, impactful branding and activation programs.
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Simplify's take
What believers are saying
- Open roles in October 2026 show hiring for creative leadership and project management.
- Passport is still landing regulated-category work, including Velo Nicotine Pouches and a major nicotine client.
- WPP’s acquisition keeps Passport inside a global network with cross-sell opportunities across regions.
What critics are saying
- Passport’s visible account concentration around nicotine and tobacco creates reputational and regulatory exposure.
- A 64-employee footprint limits bench depth if WPP reallocates work or clients churn.
- If WPP folds Passport deeper into VML, its standalone identity disappears by 2027.
What makes Passport Brand Design unique
- Passport combines branding, packaging, and campaign work across Newport Beach, New York, Toronto, and Montréal.
- WPP ownership gives Passport access to WPP Open, media intelligence, and enterprise clients.
- Passport’s regulated-category expertise spans nicotine, tobacco, and major consumer brands like Coca-Cola.
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