Passport Brand Design

Passport Brand Design

Brand design, strategy, and activation partner

Overview

Passport Brand Design helps brands chart a new path by rebranding, storytelling, and activating campaigns that push companies to challenge their category. It partners with both global brands and startups to think, create, and put ideas into action—breathing new energy into brands and inspiring consumers to move forward. How it works: Passport collaborates with clients through strategy, design, and activation to craft fresh brand stories and identities, then launches campaigns that bring those stories to life. What makes Passport different: more than 20 years of experience, a focus on bold, practical ideas, and partnerships that aim to move the needle for clients. Its goal is to help brands stand out, energize their messaging, and drive real business results by delivering clear, impactful branding and activation programs.

About Passport Brand Design

Simplify's Rating
Why Passport Brand Design is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Design

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Newport Beach, California

Founded

2005

Simplify Jobs

Simplify's Take

What believers are saying

  • Joins VMLY&R network, expanding West Coast presence for clients.
  • Accesses WPP global resources, enabling connected consumer experiences.
  • Enhances VMLY&R design capabilities for brand-building programs.

What critics are saying

  • Integration dilutes boutique autonomy, founders Taormina and Creighton departed.
  • Subsumption into VMLY&R triggers client defection to Pentagram.
  • WPP bloat slows decisions, eroding speed against independents.

What makes Passport Brand Design unique

  • Passport employs consumer insights segmentation for resonant brand conversations.
  • Founded in 2004 by Natalie Taormina and Jeremy Creighton in Newport Beach.
  • Delivers strategic positioning across Australia, Asia, and North America.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Hybrid Work Options

Company News

Business Wire
Oct 7th, 2022
WPP Acquires Branding Agency Passport to Expand Creative and Design Offerings

WPP (NYSE: WPP) today announces the acquisition of Passport Brand Design, a leading brand design agency based in Southern California. Founded in 2004

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