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PatientNow

Practice management software for elective medical

Overview

PatientNow provides practice management software tailored for elective medical services such as medical aesthetics and wellness clinics. Clients subscribe to a cloud-based platform that handles appointments, patient records, and workflow tasks, with strong data security through encryption and optional training resources like webinars. It differentiates itself by focusing on elective medical providers and combining management tools with security features and educational services, with revenue from subscriptions and training rather than one-off licenses. Its goal is to help these practices run more efficiently, retain patients, and securely manage their data through a focused, subscription-based platform and support.

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About PatientNow

Simplify's Rating
Why PatientNow is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise SoftwareCybersecurityHealthcare

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Greenwood Village, CO

Founded

2004

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Simplify's take

What believers are saying

  • November 2025 Recura acquisition and April 30, 2026 Connect expand AI-led lead conversion.
  • PatientNow's 5,000-plus location footprint supports cross-sell of EMR, payments, and AI add-ons.
  • Aesthetix CRM integration and 2026 automation releases strengthen retention and monetization across practices.

What critics are saying

  • Trustpilot and G2 reviews in 2026 attack contract renewals, fees, and cancellations.
  • Capterra complaints on September 16, 2026 cite data migration loss and broken implementations.
  • If competitors win on simpler onboarding, PatientNow's contract-heavy model drives churn and reputational decay.

What makes PatientNow unique

  • PatientNow bundles EMR, scheduling, payments, marketing, analytics, and Recura AI.
  • Its May 29, 2026 AI Scribe and April 14, 2026 deposit tools deepen workflow lock-in.
  • PSG-backed ownership plus the 2025 Recura acquisition create a fuller aesthetics platform.

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Benefits

  • Remote Work Options

Growth & Insights and Company News

6 month growth

-4%

1 year growth

-2%

2 year growth

-2%
EntSun News
Oct 29th, 2025
PatientNow Acquires AI Growth Engine Recura

PatientNow has acquired Recura, an AI-powered growth engine for aesthetics practices. Recura functions as a 24/7 sales team, receptionist, and booking coordinator, converting inquiries into appointments and boosting revenue. Practices using Recura have seen significant improvements, such as reducing follow-up times and increasing revenue by $10k in a month. The acquisition enhances PatientNow's offerings, providing a seamless integration for booking and scheduling.

All Sports Today
Apr 9th, 2025
The Ultimate Med Spa Growth Engine: PatientNow and Aesthetix CRM Announce Strategic Integration

This strategic alliance connects PatientNow's comprehensive practice management system with Aesthetix CRM's dynamic marketing & sales platform, breaking down data barriers and empowering practices to deliver exceptional patient experiences while streamlining workflow and increasing revenue.

PRLog
Jun 1st, 2024
Ai-Powered Skin Diagnostics Available Through Patientnow And Skintelligent Partnership

AI-Powered Skin Diagnostics Available Through PatientNow and Skintelligent Partnership By: PatientNow 1 2 PatientNow + Skintelligent Webinar: Leveraging AI in Your Practice DENVER - May 31, 2024 - PRLog -- Skintelligent and PatientNow are excited to announce their strategic partnership aimed at transforming the landscape of the aesthetic industry. By combining Skintelligent's cutting-edge AI skin imaging technology with PatientNow's comprehensive suite of practice management solutions, aesthetic practices can now elevate patient acquisition, treatment acceptance, retention, and more to unprecedented levels.The collaboration between Skintelligent and PatientNow marks a significant milestone in the medical aesthetics industry, offering practitioners powerful innovation to enhance patient care, streamline operations, and boost revenue. Patients can utilize Skintelligent's skin imaging tool, which uses artificial intelligence, through the PatientNow platform. Combined with PatientNow's lead acquisition forms and communication automation, this enables practitioners to provide personalized treatment recommendations tailored to each patient's unique needs.Eleanor Jones, CEO of Skintelligent, expressed her enthusiasm about the partnership, stating, "We are thrilled to join forces with PatientNow to revolutionize the way aesthetic practices engage with patients. By leveraging our AI skin imaging technology with PatientNow's practice management solutions, we are making it that much easier for practitioners to deliver personalized care that drives growth and enhances patient loyalty."Bethany Little, CEO of PatientNow, echoed Jones's sentiments, emphasizing the transformative impact of the partnership. "As the aesthetics industry becomes more competitive, practices need to stand out to attract new clients

PYMNTS
Jan 30th, 2024
Synchrony And Patientnow Team To Help Fund Elective Procedures

PatientNow, a practice management company for the elective medical industry, has teamed up with consumer finance firm Synchrony. The partnership means that Synchrony’s CareCredit health and wellness card is now one of the main financing options in PatientNow’s platform at its 4,800 aesthetic and cosmetic businesses nationwide, the two companies said in a Wednesday (Jan. 30) news release. “Today organizations are increasingly seeking simple, secure, collaborative solutions that allow them to modernize their practice to deliver business value to patients,” the release said

Boland Hill Media, LLC
Jun 13th, 2023
Mastercard Processing Woes And Other Digital Transactions News briefs from 6/13/23 – Digital Transactions

Bethany Little has been appointed chief executive of PatientNow, a payments and technology provider for medical practices.

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