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Overview
PatientNow provides practice management software tailored for elective medical providers, including medical aesthetics and wellness clinics. The cloud-based platform streamlines appointments, patient records, and workflows while using encryption to protect patient data, all delivered through a subscription model with optional training and webinars. It differentiates itself by focusing on elective medical practices and pairing management tools with educational services and ongoing support. Its goal is to help clinics run more efficiently, retain patients, and securely manage data.
About PatientNow
Industries
Enterprise Software
Cybersecurity
Healthcare
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Greenwood Village, Colorado
Founded
2004
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Simplify's Take
What believers are saying
- Embedded financing through CareCredit can improve elective-procedure conversion.
- AestheticNow expands upsell opportunities with charting, reporting, and client management.
- Partner integrations deepen retention by connecting marketing, diagnostics, and practice workflows.
What critics are saying
- Competitive EMR vendors can copy AI booking features and narrow differentiation.
- Dependence on elective aesthetics demand exposes revenue to discretionary-spending slowdowns.
- Any data breach would damage trust across PatientNow's payments and healthcare workflows.
What makes PatientNow unique
- PatientNow combines EMR, scheduling, marketing, and patient engagement in one stack.
- Its October 2025 Recura acquisition adds AI-driven inquiry handling and booking automation.
- The platform targets beauty, wellness, and medical aesthetics businesses, not general healthcare.
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Benefits
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↑ 1%PatientNow has acquired Recura, an AI-powered growth engine for aesthetics practices. Recura functions as a 24/7 sales team, receptionist, and booking coordinator, converting inquiries into appointments and boosting revenue. Practices using Recura have seen significant improvements, such as reducing follow-up times and increasing revenue by $10k in a month. The acquisition enhances PatientNow's offerings, providing a seamless integration for booking and scheduling.
This strategic alliance connects PatientNow's comprehensive practice management system with Aesthetix CRM's dynamic marketing & sales platform, breaking down data barriers and empowering practices to deliver exceptional patient experiences while streamlining workflow and increasing revenue.
AI-Powered Skin Diagnostics Available Through PatientNow and Skintelligent Partnership By: PatientNow 1 2 PatientNow + Skintelligent Webinar: Leveraging AI in Your Practice DENVER - May 31, 2024 - PRLog -- Skintelligent and PatientNow are excited to announce their strategic partnership aimed at transforming the landscape of the aesthetic industry. By combining Skintelligent's cutting-edge AI skin imaging technology with PatientNow's comprehensive suite of practice management solutions, aesthetic practices can now elevate patient acquisition, treatment acceptance, retention, and more to unprecedented levels.The collaboration between Skintelligent and PatientNow marks a significant milestone in the medical aesthetics industry, offering practitioners powerful innovation to enhance patient care, streamline operations, and boost revenue. Patients can utilize Skintelligent's skin imaging tool, which uses artificial intelligence, through the PatientNow platform. Combined with PatientNow's lead acquisition forms and communication automation, this enables practitioners to provide personalized treatment recommendations tailored to each patient's unique needs.Eleanor Jones, CEO of Skintelligent, expressed her enthusiasm about the partnership, stating, "We are thrilled to join forces with PatientNow to revolutionize the way aesthetic practices engage with patients. By leveraging our AI skin imaging technology with PatientNow's practice management solutions, we are making it that much easier for practitioners to deliver personalized care that drives growth and enhances patient loyalty."Bethany Little, CEO of PatientNow, echoed Jones's sentiments, emphasizing the transformative impact of the partnership. "As the aesthetics industry becomes more competitive, practices need to stand out to attract new clients
PatientNow, a practice management company for the elective medical industry, has teamed up with consumer finance firm Synchrony. The partnership means that Synchrony’s CareCredit health and wellness card is now one of the main financing options in PatientNow’s platform at its 4,800 aesthetic and cosmetic businesses nationwide, the two companies said in a Wednesday (Jan. 30) news release. “Today organizations are increasingly seeking simple, secure, collaborative solutions that allow them to modernize their practice to deliver business value to patients,” the release said
Bethany Little has been appointed chief executive of PatientNow, a payments and technology provider for medical practices.
PatientNow is Hiring for 8 Jobs on Simplify!
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About PatientNow
Industries
Enterprise Software
Cybersecurity
Healthcare
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Greenwood Village, Colorado
Founded
2004
PatientNow is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today