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Overview
Patrick Ta Beauty operates in the luxury color cosmetics market, selling high-quality makeup through its website and retailers like Sephora, CULT Beauty, and Flannels. The product line reflects Patrick Ta’s artistry, featuring dual-formula cream-powder designs that enable easy layering for a red-carpet glow. It differentiates itself through celebrity-driven artistry, a direct-to-consumer model paired with selective retail partnerships, and products that make professional techniques accessible at home. The brand’s goal is growth and product innovation, supported by a minority growth investment from Stride Consumer Partners to expand reach.
About Patrick Ta Beauty
Industries
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Burbank, California
Founded
2019
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Simplify's Take
What believers are saying
- January 2026 Sephora Middle East launched across 34 doors, opening higher-income Gulf demand.
- February 2026 hiring of Jennifer Kim strengthens product marketing before the next launch cycle.
- April 2026 Brand of the Year recognition at NEW YOU boosts visibility with shoppers and retailers.
What critics are saying
- May 2026 transition-blush backlash tied Patrick Ta to accusations of copying Black creators.
- USPTO suspension on transition-blush trademark threatens product naming and blocks future line extensions.
- If founder credibility erodes, Patrick Ta Beauty loses its core differentiator and premium pricing.
What makes Patrick Ta Beauty unique
- Patrick Ta Beauty sells artist-built cream-and-powder duos, translating red-carpet techniques into products.
- Kimberly Villatoro, CEO since 2023, keeps Patrick Ta's signature artistry central to scaling.
- Sephora and Sephora Middle East distribution gives the brand prestige reach without discounting.
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Benefits
Health Insurance
401(k) With a Company Match
Wellness Program
Paid Holidays
Employee Discounts
Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↑ 0%2 year growth
↑ 11%Patrick Ta Beauty launches at Sephora Middle East. THE WHAT? Patrick Ta Beauty is expanding into the Middle East through a new retail partnership with Sephora Middle East. THE DETAILS The celebrity makeup artist-founded brand will debut online via Sephora Middle East, followed by an in-store rollout across 34 Sephora locations in the UAE, Saudi Arabia, Kuwait and Qatar. The launch includes a selection of the brand's core complexion and colour cosmetics range, including hero products from its blush and foundation categories. THE WHY? The expansion marks Patrick Ta Beauty's latest step in international growth as prestige makeup brands continue to target the Middle East's high-value beauty market. With strong consumer demand for artistry-led and glow-focused products across the region, the Sephora partnership provides a scalable route to build retail presence and brand visibility.
Sarah Medford, previously Senior Director, Brand Marketing at Hourglass Cosmetics, has been appointed Senior Director, Brand Development & Product Marketing at Patrick Ta Beauty.
/PRNewswire/ -- Stride Consumer Partners LLC ("Stride"), a growth-equity investment firm focused on passion brands in consumer products and services, announced...
Patrick Ta Beauty is Hiring for 7 Jobs on Simplify!
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About Patrick Ta Beauty
Industries
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Burbank, California
Founded
2019
Patrick Ta Beauty is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today