Patrick Ta Beauty debuts three new Major Dimension palettes. Cool Taupe, Warm Rose and Dream Date extend the Major Dimension collection with new shades and textures. September 1, 2026, 3:04 pm Patrick Ta Beauty expands its Major Dimension eye collection with three new six-pan eyeshadow palettes: Cool Taupe, Warm Rose and the limited-edition Dream Date. The release develops the brand's compact Artistry Edit format with new matte shades and, for Dream Date, a new shimmer formula created for a reflective finish with minimal fallout. Cool Taupe and Warm Rose join the Major Dimension Essential Artistry Edit Eyeshadow Palette range. Each palette contains six velvet mattes with a buttery texture and buildable color. Patrick Ta positions the formulas for layering, soft definition and stronger payoff depending on application. The two new options expand the existing Artistry Edit lineup, which also includes Light, Medium and Deep variations. Cool Taupe introduces the coolest tones currently offered within the collection. The color story moves from cool beige through deeper brown, giving the palette a neutral direction without shifting warm. The compact format keeps the focus on matte shades, making it suited to tonal eye looks or more defined sculpting around the lids. Warm Rose moves in another direction with mauve and burgundy tones. Patrick Ta describes the palette as soft and sultry, with six matte shades that extend the same velvet formula used throughout the Essential Artistry Edit line. The rose-based selection introduces a warmer, richer option within the range while retaining the same six-pan structure. The third release, Major Dimension Dream Date Eyeshadow Palette, changes the format by combining three mattes with three iridescent shimmers. Patrick Ta created a new shimmer formula for the limited-edition palette, bringing a pearlescent, light-catching finish into the Artistry Edit format for the first time. The palette uses silver chrome packaging, distinguishing it from the rose-gold compacts used for the permanent Essential Artistry Edit palettes. Dream Date contains six shades. Soulmate offers a nude shimmer, while Romantic introduces a warm mauve shimmer. Manifesting completes the reflective trio with a slate-grey shimmer. The matte side includes Intuition, a cool nude; Chemistry, a cool pink; and Interested, a warm taupe. Together, the shades move between muted neutrals, rose tones and darker grey. Patrick Ta designed Dream Date so the matte and shimmer formulas can work together within the same eye look. The mattes provide buildable color, while the three shimmers add a more luminous finish. The brand also offers sets pairing Dream Date with one of the Essential Artistry Edit palettes, allowing the matte color stories from Cool Taupe or Warm Rose to work alongside the reflective shades.

Patrick Ta Beauty launches at Sephora Middle East. THE WHAT? Patrick Ta Beauty is expanding into the Middle East through a new retail partnership with Sephora Middle East. THE DETAILS The celebrity makeup artist-founded brand will debut online via Sephora Middle East, followed by an in-store rollout across 34 Sephora locations in the UAE, Saudi Arabia, Kuwait and Qatar. The launch includes a selection of the brand's core complexion and colour cosmetics range, including hero products from its blush and foundation categories. THE WHY? The expansion marks Patrick Ta Beauty's latest step in international growth as prestige makeup brands continue to target the Middle East's high-value beauty market. With strong consumer demand for artistry-led and glow-focused products across the region, the Sephora partnership provides a scalable route to build retail presence and brand visibility.

Sarah Medford, previously Senior Director, Brand Marketing at Hourglass Cosmetics, has been appointed Senior Director, Brand Development & Product Marketing at Patrick Ta Beauty.