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PeakMetrics

Tracks and analyzes online media mentions

Overview

PeakMetrics is a media intelligence platform that helps organizations monitor and analyze what people are saying about them across many sources—news sites, social media, and even TV and radio—and sends real-time alerts when important mentions happen. It works by collecting huge amounts of data from a wide range of outlets, tracking mentions and topics, and turning that data into clear insights users can act on. Users access the platform through a subscription and can also connect their systems via an API to bring PeakMetrics data into other applications. What sets PeakMetrics apart is its focus on both commercial and federal clients, its ability to track narratives and emerging stories across multiple channels, and its tools for detecting and analyzing disinformation to help manage brand reputation and reduce risk. The goal is to help organizations understand public conversations quickly, spot trends early, and make informed decisions to protect their image and operations.

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About PeakMetrics

Simplify's Rating
Why PeakMetrics is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsGovernment & Public SectorEnterprise SoftwareCybersecurity

Company Size

11-50

Company Stage

Series A

Total Funding

$12.2M

Headquarters

Los Angeles, CA

Founded

2017

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Simplify's take

What believers are saying

  • PeakMetrics raised $6 million in April 2026, signaling investor support and runway.
  • The May 2026 Smart Categories upgrade adds visual analysis, widening use cases for 2026 buyers.
  • AI Perceptions launched in September 2026, giving PeakMetrics a timely GEO wedge as LLM usage grows.

What critics are saying

  • Meltwater, Cision, and Brandwatch can bundle adjacent monitoring features and compress pricing in 2027.
  • Federal and communications buyers face budget scrutiny, slowing renewals after PeakMetrics' 2026 expansion.
  • If AI assistants change citation formats, AI Perceptions loses visibility and weakens PeakMetrics' core pitch.

What makes PeakMetrics unique

  • Smart Categories replaces Boolean queries with AI context, tone, and signal clustering.
  • AI Perceptions tracks brand representation across ChatGPT, Gemini, and Claude within one workflow.
  • PeakMetrics combines narrative intelligence, image video classification, and author-level signals for faster attribution.

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Funding

Total Funding

$12.2M

Below

Industry Average

Funded Over

5 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$6M
$8.2M
$15M
$30M

Benefits

  • Remote Work Options
  • Health Insurance
  • Unlimited Paid Time Off
  • Flexible Work Hours

Growth & Insights and Company News

6 month growth

-3%

1 year growth

0%

2 year growth

0%
Associated Press
May 5th, 2026
PeakMetrics unveils evolved Smart Categories for AI-powered narrative intelligence and online threat detection

PeakMetrics has introduced the next evolution of Smart Categories, an AI-driven tool that helps organisations analyse online conversations by organising data into themes, tones and signals. The technology replaces traditional Boolean searches with AI that understands context and meaning. Since launching in 2025, Smart Categories have been adopted by leading organisations to detect artificial amplification, track brand favourability and identify violent rhetoric. The platform now incorporates author reach, profile information and location signals, plus the ability to classify images and video. In partnership with Rational 360, PeakMetrics demonstrated how Smart Categories can quantify complex concepts like trust amongst policymakers and Beltway influencers. The company has raised $295 million to date, with the updated Smart Categories now available within the PeakMetrics platform.

GlobeNewswire
Apr 9th, 2026
PeakMetrics Raises Series A to Bring AI-Powered Narrative Intelligence to Organizations Worldwide

PeakMetrics raises $6M Series A to expand its AI platform helping organizations detect and act on fast-moving online narratives....

Microsoft
Apr 9th, 2026
PeakMetrics raises $6M Series A to monitor AI-generated content and reputational risks

PeakMetrics, an AI-powered media monitoring platform, has raised $6 million in a Series A round led by Moneta Ventures, bringing total capital raised to $16.3 million. Techstars, Parameter Ventures, VITALIZE Venture Capital and Gurtin Ventures participated. The Los Angeles-based company employs 22 people and serves over a dozen Fortune 500 clients. It helps companies track reputational risks shaped by social media and AI-generated content, addressing challenges as 90% of online content is projected to be synthetic by 2026. Co-founder and CEO Nick Loui said the funding will accelerate the company's mission of bringing clarity to distorted information. As consumers increasingly rely on AI chatbots for information, companies need visibility into how they're portrayed in large language model outputs.

Yahoo Finance
Jan 20th, 2026
PeakMetrics launches MCP Server to integrate live narrative intelligence into ChatGPT, Gemini and Claude

PeakMetrics has launched a Model Context Protocol Server enabling teams to access live narrative intelligence directly within AI assistants including ChatGPT, Google Gemini and Claude. The server allows users to analyse risk, understand emerging narratives and apply intelligence in real time within their existing workflows. The MCP Server acts as a secure connection between AI assistants and the PeakMetrics platform, allowing teams to query real-time narrative signals, trends and risk indicators. All access follows PeakMetrics' existing security and permission model, making it suitable for enterprise and government environments. Users can ask questions about emerging narratives, detect coordinated activity, generate real-time briefings and combine narrative intelligence with internal data sources. The server is now available to all PeakMetrics customers.

ACCESSWIRE
Mar 7th, 2024
PeakMetrics Raises $3M to Help Enterprises and Governments Combat Online Narrative Threats

The company saw a 5x increase in recurring revenue in 2023 amidst the growing need for organizations to protect their brand, reputation, and people.

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