Pearpop

Pearpop

Creator marketing platform connecting brands

About Pearpop

Simplify's Rating
Why Pearpop is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series A

Total Funding

$34M

Headquarters

Los Angeles, California

Founded

2020

Overview

Pearpop connects brands with content creators through an AI-powered platform that helps brands find and vet creators, match them to campaigns, and manage the activation process to deliver measurable results. Brands pay for platform access and services, including creator vetting, activation support, and commissions on successful campaigns. The platform emphasizes an inclusive, creator-centric ecosystem with tools, talent management, and career development resources to help creators earn a living and grow their influence. Pearpop’s goal is to enable authentic, creator-driven marketing at scale while expanding opportunities for creators of all backgrounds.

Significant Headcount Growth
Simplify Jobs

Simplify's Take

What believers are saying

  • Microsoft partnership scales campaigns across full marketing funnel.
  • Tubular Labs integrates retail buying with video viewership data.
  • $34M funding since 2020 fuels 225,000+ vetted creator community.

What critics are saying

  • TikTok US ban destroys core TikTok collaboration base immediately.
  • Aspire steals clients with 2x faster AI vetting in 6 months.
  • Instagram Reels boosting eliminates Boost Mode demand in 12 months.

What makes Pearpop unique

  • PAIR AI reviews creators for perfect brand pairings since September 2024.
  • Boost Mode converts creator content into paid ads instantly.
  • Disrupts agencies with pay-for-performance creator matching at scale.

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Funding

Total Funding

$34M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$18M
Pearpop
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

6%

2 year growth

6%
Adweek
Nov 12th, 2025
Bridging Strategic Media and the Power of Creators

Bridging strategic media and the power of creators. Discover how Microsoft, in collaboration with Pearpop, is redefining what's possible in creator marketing. These panel leaders will reveal how they scaled authentic creator-driven campaigns that move the needle across the entire funnel - from sparking awareness to driving measurable conversions - leveraging a bold mix of organic and paid media strategies. Brandweek | panel | creator at scale: bridging strategic media and the power of creators.

MarTech360
Sep 26th, 2024
Creator Marketing Firm Pearpop Unveils PAIR, a New AI-Powered Review System for Brands

On September 25, 2024, Pearpop, a creator marketing company that facilitates brand collaboration with social media creators, launched PAIR, an AI-powered creator review platform.

Ticker News
Nov 22nd, 2023
Fostering Communities: How Snapchat Empowers Creators

Snapchat has introduced the Paid Partnership Tag, a self-serve, in-app feature that allows all public creators to easily tag their branded content as a paid promotion.

TechCrunch
Jul 13th, 2023
Pearpop’s new ‘boost mode’ feature allows brands to turn content from creators into paid ads

Pearpop, a marketplace for social collaborations, announced today that it’s launching a new product called “Boost Mode.”

MarTech360
Apr 21st, 2023
Pearpop Launches Fake Products to Show it Can Drive "Real Results" for Anything

Pearpop, the highly-awarded Creator Economy startup, has partnered with DDB Chicago to launch “Pearpop Drops” – a campaign featuring a lineup of fictitious products to illustrate the company’s unique power to harness influencers to get the world talking about any brand, even ones that literally don’t exist.

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