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Peec AI

Analyzes GEO visibility in AI answers

Overview

Peec AI is an analytics platform based in Berlin that focuses on Generative Engine Optimization (GEO). It helps marketing and SEO teams measure and improve brand visibility inside AI answer engines such as ChatGPT, Perplexity, Claude, and Gemini. The product works by tracking visibility, position, and sentiment through UI scraping that simulates real user interactions with AI systems. Customers include Wix, HomeToGo, and Glide. The company has raised multiple rounds, including a €1.8 million seed in May 2025, a €5.2 million seed extension in July 2025, and an €18 million Series A in November 2025, bringing disclosed equity funding to about €25 million. Its goal is to give brands actionable data to optimize their presence and reputation within AI-powered answers and keep pace with how AI engines surface information.

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About Peec AI

Simplify's Rating
Why Peec AI is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareAI & Machine Learning

Company Size

51-200

Company Stage

Series A

Total Funding

$27.5M

Headquarters

Berlin, Germany

Founded

2025

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What believers are saying

  • Peec crossed $20 million ARR on November 2, 2026, doubling from May.
  • More than 4,000 customers in 80+ countries use Peec across 100 million monthly chats.
  • SOC 2 Type II completion and New York office open enterprise procurement and U.S. expansion.

What critics are saying

  • Profound's $335 million war chest lets it outspend Peec on enterprise sales.
  • Peec depends on AI answer engines' UI and citation behavior, which can change overnight.
  • If search engines de-emphasize answer citations, Peec's core measurement product loses urgency.

What makes Peec AI unique

  • Peec AI measures visibility, sentiment, citations, and objections across ChatGPT, Claude, Gemini, and Perplexity.
  • October 2026 Peec Agent and Actions turn GEO analytics into workflow execution.
  • Ramp Rate ranked Peec first in AEO monthly adoption growth, validating category leadership.

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Funding

Total Funding

$27.5M

Above

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
$15M
$19.8M
$30M

Benefits

  • Paid Uber Eats & Uber rides when working late
  • Office space
  • Regular team events
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Hybrid Work Options
  • Remote Work Options
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Wellness Program
  • Mental Health Support

Growth & Insights and Company News

6 month growth

35%

1 year growth

30%

2 year growth

23%
GlobeNewswire
Nov 2nd, 2026
Peec AI doubles revenue in six months to hit $20M ARR.

Peec AI doubles revenue in six months to hit $20M ARR. It took the last generation of search software eight years to reach $20M ARR. Peec AI is doing it in two. November 02, 2026 11:15 ET | Source: Peec AI Berlin, BERLIN, Nov. 02, 2026 (GLOBE NEWSWIRE) - Peec AI, the AI search platform that helps marketing teams understand and improve how their brands are discovered, represented, and recommended, has today announced that it has passed $20M in annual recurring revenue (ARR) less than two years after launch. The new milestone comes after Peec AI hit $10M ARR in May 2026 - doubling revenue in just six months. More than 4,000 customers now use Peec AI to analyze and increase their brand visibility and perception on AI. These customers are based in 80+ countries and collectively they run 100M+ LLM chats per month and analyze 80M+ web pages per month. These customers include some of the world's most valuable brands like Siemens, Hugo Boss, and Sky and global agencies like Mindshare and Seer Interactive. To put this into perspective, it took the last generation of search engine optimization companies nearly a decade to reach $20M ARR. Semrush, one of the defining companies of the SEO generation, took eight years to reach the same ARR milestone. This growth reflects the rapid increase in AI search as a priority for brands and marketing teams around the world. According to Google, 2.5BN people now use AI search every month. Marius Meiners, CEO and co-founder of Peec AI, comments, "AI is changing how people decide which brands to trust and which products to buy. For brands, the challenge isn't just making sure they show up. It's understanding what AI says about them, what shapes those answers, and what they can do to earn the recommendation and, ultimately, the purchase. We're building Peec AI to give marketing teams that understanding and the tools to improve how their brands are represented and recommended. Our growth is a testament to what an ambitious team can achieve in Europe by staying close to our customers and focusing on execution." Team growth around the world The German startup has also announced the growth of its team to more than 100 employees. The company is headquartered in Berlin but is significantly expanding its presence in the US with an office and dedicated GTM hub in New York. Major new product updates The ARR milestone comes after Peec AI has made a number of major product announcements. Brand perception allows brands to understand not just how many times AI recommends them, but how they're described and which sources are shaping the answer. AI shopping allows brands to see where their products show up across AI platforms, how AI makes decisions about which products to recommend and what steps they need to take to win more customers. Actions helps brands identify and prioritize opportunities to improve their visibility in AI search, providing actionable recommendations backed by data and evidence across owned content, third-party sources, and technical optimization. And Peec Agent helps teams analyze their AI search performance, uncover insights, and take action using natural language, with 25+ MCP connectors linking Peec to the tools they already use. Press Inquiries

Path Founders
Nov 2nd, 2026
Peec AI doubles revenue to $20M in six months as GEO rivals fall from 131 to two

Berlin-based Peec AI has doubled its annual recurring revenue to $20 million in six months, says founder Marius Meiners. He says the Generative Engine Optimisation (GEO) market, which helps brands appear in AI-generated search results, has shaken out from 131 tracked competitors to a race between Peec and US rival Profound. Profound has raised more than $335 million in total, including $180 million in September at a $1.8 billion valuation. Peec has raised $40 million from investors including Singular, 20VC, and Antler. Peec says it has more than 4,000 customers in 80 countries, including Siemens, Hugo Boss, and Sky. Plans start at $99 a month, while enterprise contracts reach $300,000. The company employs more than 100 people and plans to double its New York team to 30 by year-end.

Associated Press
Oct 30th, 2026
Peec AI completes SOC 2 Type II audit, serving more than 3,500 brands and agencies

Peec AI, a Berlin and New York-based platform for AI search visibility, has completed a SOC 2 Type II examination. The audit, run by Prescient Assurance, found that the startup's security controls operated effectively from March 30 to June 30, 2026. The examination covered the platform end to end, including its application backend, public API, and data services. SOC 2 is a security framework from the American Institute of Certified Public Accountants, and enterprise procurement teams widely require it. More than 3,500 brands and agencies use Peec AI. The milestone follows its recognition by Ramp Rate as the fastest-growing vendor in its category and the opening of its New York office. "Our SOC 2 Type II examination reinforces our position as the ideal partner for enterprises," said Malte Landwehr, chief product officer and chief marketing officer.

GlobeNewswire
Oct 22nd, 2026
Peec AI launches Peec Agent and expands actions so marketing teams can act on what AI search says about their brand.

Peec AI launches Peec Agent and expands actions so marketing teams can act on what AI search says about their brand. Evidence-backed recommendations across technical, content, and third-party opportunities, with an agent that helps teams take action. October 22, 2026 12:13 ET | Source: Peec AI Berlin, BERLIN, Oct. 22, 2026 (GLOBE NEWSWIRE) - Peec AI, the AI search platform used by more than 3,500 companies, today announced the launch of Peec Agent and a significant expansion of actions. The release helps marketing teams understand and improve how their brands are discovered, represented, and recommended in AI search, with the evidence behind each recommendation and a way to act on it. As people turn to platforms such as ChatGPT, Gemini, and Perplexity to research products and evaluate brands, marketing teams face a new challenge: understanding what influences AI-generated answers and deciding which improvements are worth pursuing. Tracking visibility is an important starting point, but turning those insights into action requires further investigation and coordination. Introducing Peec Agent and expanded actions * Actions: Ranks the changes worth making by likely impact, shows the evidence behind each one, and covers technical issues, owned content, third-party mentions, and inaccurate claims in AI answers. * Peec Agent: Answers questions about any chart or result, runs the specialist analyses a GEO expert would run, and takes a finding through to a content brief, an improvement to an existing page, or a task in the team's own tools. "Understanding how your brand shows up in AI search is just the start. The harder part is knowing which changes will make a difference and getting the right people to act on them," said Marius Meiners, CEO and co-founder of Peec AI. "A lot of companies in our space are selling the idea that AI can do the marketing. We see it differently. The decisions about how your brand is described should stay with your team. Actions shows teams what's worth doing and the evidence behind it, and Peec Agent takes on the research and hand-offs so they can spend their time on the work that needs their judgment." Evidence-backed recommendations for improving AI visibility Peec AI's expanded actions help teams identify opportunities across technical fixes, content improvements, and third-party coverage. Each recommendation comes with a five-level relative impact rating and supporting evidence from AI-generated answers, cited sources, or website analysis, helping marketers understand why a change matters and where to focus their efforts. Recommendations cover four types of work: * Technical fixes: Issues that may prevent AI crawlers from accessing or understanding a website, such as a blocked crawler, an invalid sitemap, or a page that cannot be read in full. * Owned content: Improvements to existing pages, such as a missing summary or a claim with no supporting source, and briefs for topics the brand has not covered. * Third-party mentions: Opportunities in publications, reviews, and communities cited by AI answers, such as a roundup the brand is absent from or a review profile that needs attention. * Inaccurate claims: Statements about a brand that teams can investigate and work to correct, traced back to the pages that contributed to them. Teams can filter actions by AI model, topic, country, and type, and add their own actions alongside Peec's recommendations. For content-related recommendations, Peec can prepare briefs or suggest edits to eligible existing pages in its content editor. Teams review the changes and decide what to publish. From AI search insights to action with Peec Agent Peec Agent can be used on its own or alongside a recommended action. Users can trace a drop in visibility, compare competitors, examine cited sources, and explore how their brand is described in AI answers without manually assembling every analysis. Almost anything on the page can be handed to the agent directly, so a single chart, prompt, or source becomes the subject of the question. A question can be as short as "why did this drop?" The agent already has the brand, the chart, the date range, and the filters in front of it, so nothing has to be set up or explained first. It also draws on context about the user, their project, and their company, helping make its responses more relevant without requiring the same background to be explained each time. Peec Agent includes a library of 30 skills covering the work that comes up most, from diagnosing a change in visibility to setting up a project and prompts for a new market. Teams can also write their own, turning the way they approach a recurring question into something the rest of the team can run. Peec Agent works with more than 25 connectors, covering the tools marketing teams already use: * Content and publishing: Webflow, Contentful, Sanity, Wix, Mintlify, Lovable * Marketing and CRM: HubSpot, Klaviyo, Customer.io, Resend, Loops, beehiiv, lemlist, Clay * Workspace: Notion, Linear, Atlassian, Granola * SEO and search data: DataForSEO, Moz, SISTRIX, Exa * Data and infrastructure: Cloudflare, PostHog, Apify Teams can diagnose a technical issue affecting AI visibility and prepare a task for their engineering team, or identify a content gap and develop a brief for their editorial team. Each connection uses an individual's own login and reaches only the projects and tools they allow. Users remain in control. Peec Agent requests approval before making changes by default, with optional approval settings. Connecting marketing, content, and technical teams Improving how a brand is discovered, represented, and recommended in AI search involves more than traditional SEO. AI-generated answers draw on a wide range of information, including company websites, editorial publications, customer reviews, and online discussions. Opportunities to improve a brand's presence in AI search therefore often involve marketing, communications, content, and engineering teams. With the evidence, the investigation, and the handoff in one place, a team can agree on what needs attention and split the work between the people who will do it. Teams can work directly from recommendations, use Peec Agent where helpful, or take the next step in their existing tools. Availability Actions and Peec Agent are available to Peec AI customers across all plans. Peec Agent includes a monthly credit allowance shared across the company, with the amount determined by the customer's subscription plan. Credit usage varies by task, and companies that need more can purchase additional monthly credit packs. Press Inquiries

Associated Press
Oct 13th, 2026
Peec AI named fastest-growing AEO vendor by Ramp, hits $15M ARR and opens New York office

Berlin-based Peec AI has been named the fastest-growing vendor in answer engine optimisation (AEO) by Ramp Rate, a vendor directory built on Ramp's corporate spend data. The company said it has also opened a New York office. Its market adoption rate rose from 4% in March 2025 to 19% in September 2026, growing 0.84% a month. Annual recurring revenue climbed from $10 million to $15 million in three months. Enterprise adoption stands at 21%, according to Ramp's data, which tracks more than 70,000 businesses. The New York office will serve North American clients, agency partners, and enterprise accounts. Peec AI launched in January 2025 and has raised $40 million from investors including Singular, Antler, Combination VC, identity.vc, and S20.

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