Overview

Peggy is a social marketplace for investment-grade contemporary art that connects artists, collectors, and galleries to discover, buy, and sell original artworks. It creates a liquid secondary market by allowing artworks bought on Peggy to be resold on the same platform, with a royalty system that pays a portion of the sale price to artists and galleries each time a work changes hands. Revenue comes from commissions on primary sales and secondary transactions. Peggy has developed patent-pending digital fingerprinting that uses a phone camera to authenticate artworks, adding security and trust to transactions. The platform serves established and emerging collectors, contemporary artists, and galleries, aiming to make the art market easier to access while providing a secure and transparent environment. The goal is to expand liquidity in the art market, ensure ongoing creator compensation through royalties, and offer reliable provenance and trust for all participants.