P

Pella

Window and door manufacturing and distribution

Overview

Pella makes and sells windows and doors for homes across the United States and Canada, with a network of manufacturing locations and installation channels. Its product line includes a variety of window and door styles designed for energy efficiency, durability, and curb appeal, and it is paired with installation services to help homes get the right fit and performance. The company differentiates itself through its large-scale, nation-wide presence, a long history (founded in 1925), multiple brand family offerings, and a track record of awards for design, innovation, and workplace culture, which together support a reputation as a trusted, homeowner-focused brand. Pella’s goal is to help homeowners improve comfort, energy use, and style in their homes by delivering reliable products and professional installation, while growing as a leading employer and manufacturer through continuous development and collaboration.

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About Pella

Simplify's Rating
Why Pella is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & ManufacturingConsumer Goods

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Pella, IA

Founded

1925

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Simplify's take

What believers are saying

  • On July 1, 2026, Emily Videtto became CEO, extending an internal succession plan.
  • Pella launched redesigned wood sliding patio doors nationwide through retail stores and Lowe's.
  • The company remains a 10,000-plus-employee national platform across 20 factories and 220 showrooms.

What critics are saying

  • Pella closes Reidsville on January 31, 2027, cutting 133 jobs after 2019 expansion.
  • Management said excess manufacturing capacity exists, signaling utilization pressure across the network.
  • If housing demand softens again, private ownership and fixed factory costs squeeze margins.

What makes Pella unique

  • Pella sells customizable windows and doors through 200 showrooms and retail partners nationwide.
  • Its October 2026 connected manufacturing push supports greater customization and faster order fulfillment.
  • Emily Videtto and Rob Adams now pair brand and operations leadership under one strategy.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • 401(k) Retirement Plan

Company News

KNIA - KRLS
Nov 7th, 2026
Pella Corporation recognized at the 2026 Prometheus Awards.

Pella Corporation recognized at the 2026 Prometheus Awards. * Andrew Schneider * November 7, 2026 * @ 5:00 am Pella Corporation has been recognized by the Technology Association of Iowa (TAI) with the 2026 Prometheus Award for Manufacturing Innovation of the Year, honoring the company's continued commitment to advancing manufacturing through innovation and technology. Pella was also recognized as a finalist in four additional categories: AI Breakthrough of the Year; CIO/CTO of the Year (Travis Turnbull); CISO of the Year (John Baldwin); and Emerging Technology Leader of the Year (Carlos Torres). In total, Pella earned recognition in five categories at this year's awards. TAI guides public policy, develops talent, and invests in Iowa's innovation ecosystem. For two decades, the Prometheus Awards have celebrated the year's most remarkable achievements in shaping the future of Iowa's technology landscape. Winners were announced at an awards ceremony Thursday, Nov. 5, in Des Moines. "It's energizing to see the Technology Association of Iowa recognize the people and ideas moving Pella forward," said Laura Phillips, Vice President, Engineering & Manufacturing, at Pella Corporation. "Technology has always been part of how we build better windows and doors, and this award belongs to the people who make that happen. They took on real problems for our customers and for each other, and they made Pella better. We're eager to keep raising the bar."

Kurk Homes
Nov 5th, 2026
How Kurk Homes and Pella bring a lasting legacy to life.

How Kurk Homes and Pella bring a lasting legacy to life. At Kurk Homes, Kurk Homes believe a custom home should be designed not just for today, but for generations to come. That philosophy is at the heart of The Reveille, its latest Southern Living Showcase Home in College Station, Texas. The Reveille Showcase Home was recently highlighted in an online feature from Pella, a leading manufacturer of windows and doors across the United States. The article explores the shared commitment of Kurk Homes and Pella to creating homes designed to stand the test of time. As Kurk Homes CEO Chris McGinley explains, "We build legacy homes, or forever homes, as a lot of our clients call them. This home can evolve with a family over years. They don't need to move out - they can stay as long as they want." The Reveille puts that idea into practice with dual owner's suites, an elevator, flexible living spaces, and other thoughtful features designed to adapt as a family's needs change. The home's design also emphasizes a seamless connection to the outdoors. Rather than treating windows as isolated openings, the team viewed them as a key architectural element. At the front of the home, a contemporary aluminum-clad wood double door creates a focal point, complemented by a custom transom that reinforces the design's clean, architectural lines. These thoughtful design choices reflect the value of a strong partnership. Kurk Homes has worked with Pella for years, incorporating its customizable windows and doors into its homes while benefiting from local support throughout the Texas communities Kurk Homes serve. Kurk Homes President Melanie Sparks explains, "Our clients trust us with designing and building their family's home. That carries a lot of responsibility. Every product and every design decision needs to support that trust." Its long-standing relationship with Pella reflects that commitment to thoughtful design, quality craftsmanship, and creating homes that families can enjoy for generations to come. Read the full Pella feature for more on the window and door selections that helped define The Reveille's distinctive character.

Megaproject
Oct 26th, 2026
Pella to close North Carolina window and door plant.

Pella to close North Carolina window and door plant. Pella Corp. intends to close its window and door manufacturing facility in Reidsville, North Carolina, eliminating 133 jobs. According to a Worker Adjustment and Retraining Notification (WARN) filed with the North Carolina Department of Commerce on October 15, the closure is permanent and is scheduled to take effect Jan. 31, 2027. The 150,000-square-foot facility, located at 310 Rockingham Drive, opened in 2019 following an investment of approximately $20 million. Business North Carolina reports that some employees could begin losing their jobs on December 3, although affected workers will receive at least eight additional weeks of pay. Pella attributes the closure to a review of its manufacturing capacity and expected market demand. Company officials explain that Pella's existing manufacturing network has more capacity than necessary. "This decision follows a review of manufacturing capacity and expected market demand across Pella's network," the company wrote in a statement to USGlass magazine's sister publication, [DWM]. "The review showed that we have more manufacturing capacity than needed and that growth is expected to be stronger in other parts of the country." Discharged Pella workers will receive support, including severance, benefits information and available resources. Topics: Interior Was this helpful to you?

Pella Windows & Doors of Omaha & Lincoln
Oct 22nd, 2026
Pella Windows & Doors of Omaha and Lincoln announces new Retail leadership.

Pella Windows & Doors of Omaha and Lincoln announces new Retail leadership. Aaron Neuroth Promoted to Retail General Manager, Lewis Lundy Named Retail Sales Manager Pella Windows & Doors of Omaha and Lincoln is proud to announce the promotion of Aaron Neuroth to Retail General Manager, along with Lewis Lundy stepping into the role of Retail Sales Manager. These leadership appointments mark an exciting next chapter as the company continues to invest in its people, strengthen collaboration and enhance the experience it provides homeowners throughout Omaha and Lincoln. Aaron Neuroth Promoted to Retail General Manager. In his new role, Aaron will oversee the Retail segment across Omaha and Lincoln, bringing sales, marketing, training and showroom teams together under one leadership structure. His focus will be on developing talent, driving continued growth and creating a consistent, exceptional experience for Pella homeowners. Aaron has earned tremendous respect throughout the organization and across the Pella Distributor Sales Network (PDSN). His accomplishments include being named Pella Corporation's Sales Manager of the Year for three consecutive years, as well as leading multiple Gold Jacket and President's Club award winners. Beyond these achievements, Aaron is recognized for his commitment to helping others grow and succeed. Vince Boulay, President of Pella Windows & Doors of Omaha and Lincoln, shared: "Aaron is a servant leader who invests in people and helps others succeed. Our expectations are clear: develop our people, pursue future growth, strengthen communication with Operations and Installation, and provide a consistent customer experience from the first conversation through project completion." Aaron's leadership approach and proven track record position him to guide the Retail team into its next stage of growth. Lewis Lundy Named Retail Sales Manager. As part of the company's evolving Retail leadership structure, Lewis Lundy has been named Retail Sales Manager, reporting directly to Aaron. In this role, Lewis will oversee the in-home Retail Sales Team, focusing on day-to-day sales leadership, coaching, accountability and team performance. Working alongside Aaron, Lewis will play an important role in developing the sales team and ensuring homeowners receive knowledgeable guidance and personalized service throughout their window and door projects. A continued commitment to its people and homeowners. These leadership appointments represent another step forward for Pella Windows & Doors of Omaha and Lincoln. By bringing Retail sales, marketing, training and showroom operations into closer alignment, the company is strengthening communication, supporting employee development and creating a more connected experience for homeowners. With Aaron and Lewis leading the Retail team, Pella Omaha and Lincoln looks forward to building on its success while continuing to serve homeowners across both communities. Please join Pella Corporation. in congratulating Aaron and Lewis on their new roles! * next postthe big dig: getting its hands dirty for a good cause.

Spot On North Carolina
Oct 20th, 2026
Pella announces Reidsville plant closure, cutting 133 jobs by January.

Pella announces Reidsville plant closure, cutting 133 jobs by January. Pella received nearly $389,000 in state economic incentives for its Reidsville operation. Now the window and door manufacturer plans to close the plant. |!| Reidsville Greensboro

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