Peloton

Peloton

Home fitness technology with streaming classes

About Peloton

Simplify's Rating
Why Peloton is rated
C-
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated D+ on Rating Differentiation

Industries

Consumer Software

Education

Consumer Goods

Company Size

1,001-5,000

Company Stage

IPO

Total Funding

$967.6M

Headquarters

New York City, New York

Founded

2011

Overview

Company Historically Provides H1B Sponsorship

Peloton Interactive, Inc. offers an exercise bike that streams live and on-demand cycling classes, allowing users to engage in high-energy workouts from home. The bike features a large screen for accessing a variety of classes suitable for all fitness levels. Peloton differentiates itself by combining hardware sales with a subscription service, generating ongoing revenue from both bike purchases and monthly fees for digital content. The company's goal is to create an immersive workout experience that fosters a loyal community of fitness enthusiasts.

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Funded Recently
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Simplify's Take

What believers are saying

  • Peloton is expanding into corporate wellness programs for employee benefits.
  • The company is developing VR fitness experiences for immersive workouts.
  • Peloton is collaborating with health insurance companies for product discounts.

What critics are saying

  • Increased competition from fitness apps may draw users away from Peloton.
  • A potential buyout by private equity firms could change company strategy.
  • Focus on reducing churn may lead to cost-cutting affecting product quality.

What makes Peloton unique

  • Peloton merges high design with technology for a unique fitness experience.
  • The company offers live and on-demand classes led by elite NYC instructors.
  • Peloton combines hardware, software, and content for an efficient workout experience.

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Funding

Total Funding

$967.6M

Above

Industry Average

Funded Over

10 Rounds

Notable Investors:
Post IPO Convertible funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Convertible Funding Comparison
Coming Soon

Benefits

Comprehensive health & life benefits

Supporting families

Future planning

Education

Product discounts

Supporting our communities

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 0%
PYMNTS
Feb 6th, 2025
Peloton Continues Comeback With Strong Subscription Metrics

For Peloton, intensifying efforts to enhance its subscription-based model, reduce member churn and increase engagement are foremost among its goals for 2025. While the company recorded a slight decline in overall subscriptions in its second-quarter results released Thursday (Feb. 6), it is making notable strides in reducing churn rates and improving its Connected Fitness gross margins — key factors that will drive its long-term success. Peter Stern, who took over as CEO Jan. 1, offered his initial assessment to analysts during the earnings call

PeloBuddy
Jan 18th, 2025
"Push Your Pace" Peloton Running Program (Improve Mile Time)

Peloton has released their latest running program, called "Push Your Pace"

Licensing International
Jan 18th, 2025
Peloton Apparel Expands Offerings to U.S. Retailers Company Launches Clothing and Accessories on Target.com

Peloton is launching apparel and accessories collaborations with Target's online business, expanding beyond the initial launch with Nordstrom's.

PeloBuddy
Jan 10th, 2025
Peloton's "7 Days To Better Sleep" Program by Nico Sarani in German

Peloton has released a German version of their "7 Days To Better Sleep" Program.

Fintech Bits
Jan 4th, 2025
Private equity firms consider Peloton buyout

McCarthy joined Peloton in February 2022, at which time the company was preparing to reshuffle its board, cut overhead costs and lay off 2,800 people.

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