Peloton

Peloton

Offers indoor cycling and fitness subscriptions

About Peloton

Simplify's Rating
Why Peloton is rated
C-
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Software

Education

Consumer Goods

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

New York City, New York

Founded

2011

Overview

Company Historically Provides H1B Sponsorship

Peloton provides high-energy indoor cycling workouts through its exercise bike, which streams live and on-demand classes to users' homes. The bike features a large screen for classes led by professional instructors, catering to all fitness levels. Peloton's business model combines hardware sales with a subscription service for access to its extensive library of fitness classes. The company's goal is to offer a convenient and engaging way for people to work out at home, building a loyal community of fitness enthusiasts.

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Simplify's Take

What believers are saying

  • AI-driven personalization in fitness apps is gaining traction, benefiting Peloton.
  • Gamification like 'LaneBreak' increases user engagement and retention.
  • Collaborations with universities expand brand presence and customer acquisition.

What critics are saying

  • Echelon's AI chatbot may attract Peloton's customers seeking personalized experiences.
  • Closure at Bellevue Square indicates challenges in maintaining physical retail presence.
  • Kettlebell training faces competition from established strength training platforms.

What makes Peloton unique

  • Peloton merges high design with technology for a unique fitness experience.
  • The company offers live and on-demand classes led by elite NYC instructors.
  • Peloton combines hardware, software, and content for an efficient workout experience.

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Funding

Total Funding

$4619.4M

Above

Industry Average

Funded Over

10 Rounds

Notable Investors:
Post IPO Convertible funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Convertible Funding Comparison
Coming Soon

Benefits

Comprehensive health & life benefits

Supporting families

Future planning

Education

Product discounts

Supporting our communities

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
On Partners
Apr 16th, 2025
Peloton Announces New Chief Operating Officer and Additional Leadership Changes To Lay the Foundation for Growth

Charles Kirol joins Peloton as Chief Operating Officer.

SGB Media
Apr 9th, 2025
Peloton Names Chief Operating Officer and Chief Commercial Officer

Peloton also named Chief Emerging Business Officer Dion Camp Sanders chief commercial officer, "recognizing [his] central role in returning Peloton to growth, including his responsibility for first-party retail, inside sales, third-party retail, bike rental and sales of pre-owned refurbished equipment, international strategy and operations, B2B channels, Precor, M&A, and business development."

PYMNTS
Mar 25th, 2025
Echelon’S New Ai Chatbot Targets Consumer Retention Through Hyper-Personalized Fitness

Echelon Fitness is rolling out a generative artificial intelligence (GenAI) assistant for the users of its fitness equipment that adds a unique personalization capability: You can “talk” to a chatbot to make changes to your custom workout plan. See too many 45-minute workouts in the schedule? Audibly tell the AI to swap those out with shorter regimens, just like one would speak to ChatGPT. Going on a business trip? Tell the AI to only schedule exercises that don’t require gym equipment for the days you’re out of town. The launch comes at a time of increasing interest in AI-powered fitness capabilities, such as those offered by Peloton, Google Coach, Strava and others. While many fitness companies or apps use AI to customize workouts for the individual, most don’t offer a voice conversational AI

Downtown Bellevue
Mar 21st, 2025
Peloton Closes at Bellevue Square, Bluemercury Beauty Store Opening Soon

Peloton closes at Bellevue Square, Bluemercury beauty store opening soon.

Cyichem
Mar 8th, 2025
Peloton Launches Kettlebell Training Classes - Athletech News

Peloton launches kettlebell training classes - Athletech News.

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