Peloton

Peloton

Indoor cycling workouts with streaming classes

About

Peloton provides high-energy indoor cycling workouts through its exercise bike, which streams live and on-demand classes to users' homes. The bike features a large screen for classes led by professional instructors, catering to all fitness levels. Peloton's business model combines hardware sales with a subscription service for access to its extensive library of workouts, generating recurring revenue. The company's goal is to offer a convenient and engaging way for people to exercise at home, building a loyal community of fitness enthusiasts.

Company Stage

IPO

Employees

1,001-5,000

Industries

Consumer Software, Education, Consumer Goods

Total Funding

$967.6M

Headquarters

New York City, New York

Founded

2011


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Simplify's Take

What believers are saying

  • New audio-focused strength training app expands Peloton's digital offerings.
  • 'Road to 10K' program attracts users training for specific goals.
  • Appointment of Peter Stern as CEO may bring innovative strategies.

What critics are saying

  • Closure of Vancouver store suggests potential financial or strategic challenges.
  • $25.5 million settlement could impact financial resources.
  • Increased competition from fitness apps offering personalized plans may draw users away.

What makes Peloton unique

  • Peloton merges high design with technology for a unique fitness experience.
  • Offers live and on-demand classes led by elite NYC instructors.
  • Combines hardware, software, and content for an efficient workout experience.

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Growth & Insights
Headcount

6 month growth

-9%

1 year growth

-8%

2 year growth

-19%

Benefits

Comprehensive health & life benefits

Supporting families

Future planning

Education

Product discounts

Supporting our communities

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