P

Pepper

DTC intimates brand for small-bust women

Overview

Pepper sells bras and related intimates online directly to consumers, focusing on women with small busts (AA–A–B cups) and offering pieces built for smaller cups. Its bras feature shallower cups, curved underwires, and light padding, and the product range includes wireless styles, strapless options, bralettes, underwear, and accessories, with fit tools like an online quiz and virtual consultations. Pepper designs from scratch for small cups, controls the full online shopping experience, and has pursued wholesale partnerships (e.g., Urban Outfitters) in addition to its DTC site. The goal is to provide well-fitting, comfortable intimates for small-busted women, while building a community around body confidence and growing the brand and product line with direct customer relationships.

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About Pepper

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Industries

Consumer SoftwareConsumer Goods

Company Size

51-200

Company Stage

Seed

Total Funding

$2.1M

Headquarters

New York City, United States

Founded

2017

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Funding

Total Funding

$2M

Below

Industry Average

Funded Over

2 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$2M
$2M
$2.3M
$3M

Benefits

  • Health Insurance
  • Vision Insurance
  • Dental Insurance
  • 401(k) Company Match
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Parental Leave
  • Remote Work Options
  • Hybrid Work Options
  • Flexible Work Hours
  • Wellness Program

Company News

Forbes
Dec 12th, 2022
12 Body-Inclusive Brands To Shop This Holiday Season And Beyond

Tommy Hilfiger was one of the first major brands to design clothing for people with disabilities. Tommy HilfigerIt can be challenging to find the right size when buying clothes as a gift. But in a retail landscape that favors able bodies and straight sizes, it can be even more challenging to shop for someone who requires adaptive clothing or a plus size. Thankfully, brands are slowly waking up to the reality that most women in the U.S. wear a clothing size between 16 and 18, the average American man falls into the plus size category and 61 million adults in the U.S. live with a disability—designing for all body abilities, shapes and sizes is in their best interest.We still have a long way to go but a growing body positive movement, coupled with the fight for adaptive fashion and rising popularity of gender-neutral clothing, make us optimistic that 2023 will be our most body-inclusive year yet

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